# Matt Daly

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Writing, AI, and the Artistic Voice with Matt Daly of Jackson Hole Writers

We sit down with Matt Daly, Executive Director of Jackson Hole Writers, to explore how creativity and community shape a meaningful life. Matt shares how poetry, reflection, and human connection fuel his approach to building a thriving writing community in Jackson, Wyoming. His perspectives reveal h…

Looking Around and Looking Ahead

This morning Ps. Andy shared reflections from his and Ps. Matt's recent trip to the USA - sharing around the different expressions of church life they saw. He then spoke about future of LMC and the Christ centred, God seeking approach that will continue to guide us.Communion was brought by Matt Dal…

How Brands Enter AAA Games Without Losing Gamers

Episode 79 of Brands In Play with Nic Hill and new guest co-host Matt Daly features David Sheldon-Hicks, CEO and co-founder of creative studio Territory Studio.David takes us inside Territory’s work across Medal of Honor, Call of Duty, Need for Speed and the new 007 First Light. He explains why a c…

Roblox Invades Fortnite, Netflix Pulls Back and Battlefield Gets Top Gun

In Episode 81: Mattel is building a game studio, Netflix is closing two, Sony launches a glossy PS5 campaign and the comments turn it into a protest over physical game discs. A viral hit born on Roblox gets officially licensed into Fortnite. Then Battlefield adds Top Gun and, against all odds, its …

Subway, McDonald’s, Adidas & the Rise of IRL Brand Worlds

Episode 82 of Brands In Play features Nic Hill and Matt Daly covering a busy week of brands telling stories through gaming and IRL experiences, along with major interactive platform updates. Subway is giving ARC Raiders players in-game loot with qualifying meals. Adidas enters Toca Boca World with …

Turning Black Mirror Into a Real-World Experience

Episode 83 of Brands In Play features Joshua Rubin, writer of the Black Mirror Experience, on turning the series into a world you can walk into.Joshua joins Matt Daly to explain how the team preserved Black Mirror’s unsettling tone, made the VR headset part of the story, and used AI to give visitor…

McDonald’s Butcher Shop, WWE x Clash of Clans & e.l.f. AI | Ep. 86

Episode 86 of Brands In Play covers another busy week of brands experimenting with gaming, IRL experiences and new ways to reach audiences.McDonald’s opens an immersive butcher shop in London to challenge perceptions around its food. WWE returns to Clash of Clans with a new campaign built around fi…

Minecraft Opens Up, GTA VI Spills Into Roblox & OpenAI Goes Mainstream | EP92

Brands In Play is a finalist in the 5th Annual Signal Awards in Creativity & Marketing, and we’re also up for Listener’s Choice award. We need your vote. Please cast a vote for us before October 1! https://vote.signalaward.com/PublicVoting#/2026/shows/genre/creativity-marketingThis week, Minecraft …

Mattel Is Playing the Long Game With Barbie, Roblox and Gaming

Mattel has some of the biggest IP in the world. Now it’s getting much more serious about building games around it.Nic Hill and Matt Daly sit down with Sean Thompson, VP of Mattel Game Studios, to talk about the launch of Barbie DreamStyle on Roblox and the thinking behind Mattel’s broader gaming st…

Paramount x Warner Bros., Dune in Fortnite & the Halloween IP Takeover | EP94

This week, Nic Hill and Matt Daly have a lot to unpack.Paramount and Warner Bros. are coming together under one roof, bringing some of entertainment's biggest franchises into the same conversation.Matt also takes us through his firsthand experience with Dune: Awakening's integration into Fortnite, …