Post-Pandemic Work Planning with Zenefits CMO Kevin Marasco
Click here for your free copy of People Operations: Automate HR, Design a Great Employee Experience, and Unleash Your Workforce.
The pandemic has thrown a barrage of challenges at those of us in talent teams and as it nears its end, there are still so many variables at play. Today we are joined by…
PIVOT: Time for HR to Grow Up: The Five Stages of People Ops with Kevin Marasco
Moving from traditional compliance-based and paperwork-heavy HR to automated, integrated, and culture-focused people operations doesn’t happen overnight. In fact, a small business typically goes through five stages before achieving people ops mastery. But how do you figure out where you are on the …
Author’s Cut: Why POPS Needs To Be Part of Your '22 Business Plan
An annual business plan is a crucial roadmap for where you want to go and how you want to get there. But how do you factor people operations into your 2022 business plan?
On this special Author’s Cut episode of POPS!, host Didi D’Errico sits down with Zenefits Chief Marketing Officer Kevin Marasco…
Author’s Cut: Losing people? Do the math before you refill a position
We’ve all felt the pain of losing employees this year, whether they’re folks from your own business or servers at a local restaurant. On this special Author’s Cut episode of POPS!, host Didi D’Errico dives into the financial costs of losing staff with Kevin Marasco, Zenefits’s Chief Marketing Offi…
Kevin Marasco, CMO of Zenefits on the applications and automation of PLG
In this conversation with Kevin Marasco, CMO at Zenefits, he talks about growth and marketing. Hear about Zenefits’ pivot into a PLG motion, demand gen and organic channels, how Kevin shows up as his best self, and building a culture of experimentation.
Episode Outline
[01:39] The Zenefits journey…
[Rerelease] What's the advantage of People Ops vs. HR?
People are a company’s greatest asset, expense, and competitive advantage. So why is the function that oversees a workforce traditionally seen as, at worst, a “necessary evil?”
In this episode of POPS!, Zenefits Chief Marketing Officer Kevin Marasco explains why successful companies are shifting f…
Ep #128: Fun Is Key to Creating Engaging Brand Experiences w/ Kevin Marasco, CMO at Tebra
On this episode of The Marketer’s Journey, I interview Kevin Marasco, CMO of Tebra, a company specializing in healthcare marketing. One of the running themes of this episode is fun—why marketing should be fun and why so many brands tend to forget this. Kevin has years of experience working for seve…
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation
Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.
In this episode, we discuss:
What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation
How growth ha…
Marketing’s Leadership Moment: Pivots and More with Kevin Marasco
This week's episode is entitled "Marketing’s Leadership Moment: Pivots and more with Kevin Marasco" Kevin is the CEO of Zenefits.
Kevin walks me through the many changes and pivots they have made in recent months. It's a lot of change-- changing how they communicate with customers, changing th…
What Tebra’s $250M Investment Means for Independent Practices
Tebra announced a $250 million investment to accelerate innovation across its platform. But what does that actually mean for providers on the ground?
In this episode of Tebra Talks, CEO Dan Rodrigues, Chief Product & Technology Officer Kyle Ryan, and Chief Growth Officer Kevin Marasco break down ho…
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