Season 4, Episode 3: Julia Michelle
Hi, I'm Julia!
I'm an RN, copywriter, and brand voice specialist. I'm from the West Coast of Canada, and now live in Maine with my partner and two pups!
Having a background as an RN, it was a big shift for me to start my own business, and one of the hardest parts was figuring out how to talk abou…
Science, Comedy and Copywriting with Justin Blackman
Justin Blackman says the highest level of engagement comes right after you’ve made someone laugh. But don’t fret — even if you aren’t funny, there are easy ways to connect with your audience that will get them to sit up and pay attention. Justin’s first and biggest piece of advice is to rebel again…
#048 - Justin Blackman – Brand Voice Is Not a Feeling: Brand Ventriloquism & Why "Friendly" Means Nothing
Justin walks us through his unconventional path: writing 100 headlines a day for 100 days to build his portfolio, spending years doing face-to-face consumer sampling for Red Bull and Five Hour Energy (and learning to read rooms in real-time), and eventually developing a mathematical approach to bra…
Brand Voice and Copywriting Tips for Curated, Authentic Content | Justin Blackman (MU Classic)
#898 Want to sound like yourself and sell like a pro? In this episode, host Kirsten Tyrrel dives deep with brand voice expert Justin Blackman to explore how to write copy that converts without losing your authenticity. Justin shares why good copy in the wrong voice can tank trust, how to quantify b…
Crafting a Bold, Unmistakable Brand Voice in the AI Age With Justin Blackman
Justin Blackman is the Founder of Brand Voice Academy, which helps businesses define, document, and apply a distinct brand voice across their messaging. He is a messaging strategist who helps brands move beyond generic, forgettable copy and create bold, personality-driven communication that resonat…
Why your business needs a manifesto: A conversation with brand voice expert Justin Blackman.
What do medieval door hinges have to do with fab copywriting? More than you might think.
In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest differen…
Ep 218 | Would your messaging pass this 4-part test?
Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge.
Because here's the thing: you can have …
Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Dr. Naddy's Business, Biceps and BS Episode 39
Dr. Naddy's Business, Biceps, and BS Show Notes
Say It So They Buy It: Justin Blackman on Copy, Clarity & Messaging That Converts - Episode 39
What makes someone choose your business over another with the exact same qualifications? In this episode, Tim sits down with brand voice strategist Justin…
Why AI Makes Most Brands Sound the Same (And How to Fix It)
Join the Millionaire University AI Mastermind at MillionaireUniversity.com/AI
#1029 Your brand voice isn't something you invent — it's something you uncover, and most business owners have no idea theirs is a mess until they try to scale it! In this episode, brand voice finder Justin Blackman…
Brand Voice vs. AI Voice with Justin Blackman
Most of us can spot AI-written copy now, even if we can’t say exactly why. With tools like Pangram scanning content for it, sounding like the default has real consequences, and a clearly defined brand voice is one of the best ways to sound like a specific person again.
In this episode, we talk with…
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