6 New Tiktok Shop Updates You Need To Know About Right Now
TikTok Shop is quietly testing Growth Autopilot, a new campaign type that could signal where automated advertising is headed next.
Jordan West breaks down what Growth Autopilot appears to be and why the important shift isn’t simply a new campaign option. TikTok is increasingly moving toward a syst…
How to Launch a Supplement Brand on TikTok Shop in 2026
TikTok Shop launches are not simply a matter of listing a product and sending samples to creators. In competitive categories, the offer, economics, creator strategy, social proof and launch velocity all have to work together.
Jordan West sits down with Matthew Gomes for a consulting-style breakdow…
How We Got Creators To Post 32 Videos From One Sample On Tiktok Shop
Most brands are treating TikTok Shop samples like one-shot transactions: send the product, wait for one video, check the sales, and move on.
That misses the bigger opportunity.
In this episode, Jordan West explains why the real unit of creator marketing is the creator relationship—not the sample—…
Commerce Roundtable - Day 2 | Live from San Diego
Commerce Roundtable Day 2 // San Diego
Yasmin Mahe | VP, Growth & Customer Lifecycle, AG1
Jordan West | President, Social Commerce Club
Kyle Yeoman | President, Groove Life
Jordan Menard | Gravity AI
Eric Rausch | Co-Founder, New Standard Co.
Jacob Posel | Co-Founder, HQ
Luke Austin | President, C…
Your TikTok Shop Is Stuck. One of These 11 Things Is Why
If your TikTok Shop is stuck, the answer isn’t necessarily more creators, more content, or more ad spend. It’s finding the constraint that is actually holding back growth.
In this episode, Jordan West walks through 11 actions brands can take to diagnose their TikTok Shop funnel and focus their tea…
Open Hands for What’s Next: Jordan West on Following God’s Unexpected Path
Jordan West didn’t expect his emergency management degree to lead him into ministry. But when he served among people whose lives had been upended by conflict, he found himself using what he had learned to meet them in a moment of need.
In this episode of Lifework, Jordan joins Dr. Stan Norman to ta…
I Studied the 10 Biggest TikTok Shops in America. Here’s What They Have in Common
What can your brand learn from the top-selling TikTok Shops in the U.S.—even when they sell something completely different?
Jordan West counts down the top 10 shops in Reacher’s September 8, 2026 seller ranking, where estimated sales range from $8.27 million at No. 10 to $40.81 million at No. 1 ov…
Episode 338 - The TikTok Shop Playbook Amazon Sellers Need to Understand
Jordan West, Founder of Social Commerce Club, joins Scott to explore how Amazon brands can unlock explosive growth by embracing TikTok Shop and social commerce.
As traditional performance marketing faces attribution decay and rising ad costs, e-commerce brands are navigating a shifting landscape w…
Why I'd Hold Off on Scaling Your TikTok Shop Ad Spend (And What to Fix First)
If your TikTok Shop is doing $100,000 a month and you want to double it, increasing ad spend probably shouldn’t be your first move.
Jordan West walks through the 8-part audit Social Commerce Club uses to identify what is actually holding a TikTok Shop account back.
The framework covers your goals…
We Analyzed 3,500 Amazon Brands. Here’s What the Winners Do Differently
Amazon brands have more data than ever, but having a dashboard isn't the same as knowing whether you're actually outperforming your competitors.
The Marketplace Index 2026, created by Podian in partnership with Jungle Scout, analyzes more than 3,500 leading brands and 2 million marketplace data po…
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