Episode 13: Interview with Hugo Gameiro, founder of Masto Host
Jon Henshaw interviews Hugo Gameiro, founder of Masto Host, about how he initially got into SEO and later founded a managed hosting platform for Mastodon. Hugo also shared what it was like during the Twitter migration initiated by Elon Musk's erratic behavior and what he thinks the future of Mastod…
Episode 14: Interview with YouTube tech reviewer Mark Ellis
Jon Henshaw interviews YouTube creator Mark Ellis about starting his video tech reviews channel, diversifying revenue beyond YouTube with his reviews site, building different audiences, and growing a solopreneur community.
Episode 15: Interview with Mastodon creator Eugen Rochko
Jon Henshaw interviews Mastodon creator Eugen Rochko about how he got started in software development, what led him to create Mastodon, why Threads interoperability with Mastodon fell flat, what it'll take to get people to switch to the fediverse, why he views Mastodon as a network and not a media …
Episode 16: Why I haven't written much about AI until now
Jon Henshaw discusses the problems with AI, the changing landscape, and what publishers need to focus on.
Ann Smarty on LLM Consensus, Reddit and Brand Search
Ann Smarty has been doing SEO for over twenty years and has stopped getting the request that used to define the job. Nobody asks to rank on Google any more. They ask to show up in ChatGPT. Her answer starts somewhere uncomfortable: the query set that matters most is your own brand name, and it is t…
Why a 5% Close-Rate Lift Beats 20% More Leads | Alex Radetic, Nuvo Agency
Alex Radetic has spent a decade marketing waterproofers, sewer companies, plumbers and siding contractors, and he has stopped selling traffic. On this episode he makes the case that a five percent lift in close rate is worth more to a seasonal home services business than twenty percent more leads, …
Jon Morris: If You Want to Grow, Budget for It
Jon Morris founded Rise Interactive in 2004 and grew it from just himself to a little under $40 million in revenue before selling it. Now he runs Fiscal Advocate, helping service-based companies use their financial data to grow cash, profit margin and revenue. His question for every owner who says …
Jake Melendy: The Five-Roofer Test and Speed to Lead for Home Services
Jake Melendy called five roofers to get his mom a quote, then five law firms to get himself a lawyer. Over half never called back, and of the ones that did, only 2% followed up more than once. He turned that into a study across roofing, HVAC, accounting and dental in competitive metros and got the …
Laurent Cohen: We Are Indexing Voice Agents, Not Pages
Laurent Cohen launched a brand new directory on September 18 with 1.6 million pages, and within about four months 300,000 of them were indexed and Google was serving it for broad terms like "chiropractor near me." His explanation isn't links. It's a voice agent on every page. Laurent builds GetObli…
Jon Henshaw: It's SEO, It's SEO, It's SEO
Jon Henshaw co-founded Raven Tools, then worked inside CNET, GameSpot, the Paramount Plus launch team, Vimeo and now Yahoo, and writes at Coywolf. He and Jeremy go back a long way, so this one runs long and gets specific: why the SEO industry keeps confusing its own stakeholders, what Google actual…
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