# Jeff Sauer

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Writing Books: The Good, The Bad, & The Ugly

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Writing Books: The Good, The Bad, & The Ugly Mercer and Jeff discuss the evolving landscape of book authorship, particularly in light of advancements in AI, contrasting tradit…

Using AI to Stay Focused

Welcome back to the ProfitSchool by MeasureU podcast, Business Unfiltered with Mercer and Jeff Sauer. Today's topic is Using AI to Stay Focused Jeff and Mercer explore how AI enhances focus in both personal and professional spheres. Jeff highlights two primary applications of AI for focus:…

The Future of AI in Marketing x Analytics, with Jeff Sauer

Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to…

Data Isn't Overwhelming—It's Empowering: Scaling With Data-Driven Decisions w/ Jeff Sauer

Jeff is a global digital marketing and analytics expert who's trained over 50,000 students and spoken in 20+ countries. As co-founder of Measure Holdings Group LLC and the mind behind MeasureU, he specializes in transforming operational chaos into clarity through data-driven business systems. A d…

Unlocking Success: Jeff Sauer's Journey from Debt to Data-Driven Dominance. | EP. 9.

In this inspiring episode of World's Greatest Minds, host Kasim Aslam sits down with Jeff Sauer, a digital marketing consultant and analytics expert who has transformed his career and the way businesses approach data-driven decisions. Jeff has built and sold successful agencies, trained thousands o…

Simplification or lawsuits?

This Podcast is sponsored by Team Simmer Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newslett…

Pull Up a Chair: A Conversation with Jeff Sauer

💡 Imagine you're in a café, sitting at the next table, overhearing two people in a passionate conversation. That's how we want you to feel with every episode. In this episode of Podcast Analytics Friday, Jorge Cunha speaks with Jeff Sauer, co-founder and CEO of Measure U, about how AI is changing m…

How to Run a 7-Person Marketing Team With Just One Person with Jeff Sauer

Jeff Sauer has spent twenty years teaching marketers how to measure what matters. In this episode, he explains how AI has rewritten his marketing playbook, letting a lean team (often just himself and a stack of AI tools) produce work that used to take a copywriter, web designer, project manager, an…

Impact of AI on measurement strategy and execution (#801)

Here’s a stat that might surprise you: According to Forbes, nearly 73% of all data collected by companies goes unused for analytics. Let that sink in. We live in a world where brands have more access to customer data than ever before—yet most of it ends up collecting dust. The companies that are wi…

Jeff Sauer: How to start a successful freelance/agency business (#471)

I started an online shop and wanted to set up effective digital marketing campaigns using PPC, SEO, social media, and referrals. However, I struggled to find marketing experts who could help because I didn't fully understand how these channels worked. So, I decided to teach myself. With time, I gai…