Ep. 82 - Jaime Hunt: AI Is Not the Wild West, Higher Ed Needs a Strategy
Jaime Hunt is the founder of Solve Higher Ed and host of the popular “Confessions of a Higher Ed CMO” podcast. She unpacks the evolving landscape of higher education marketing. Jamie shares decades of experience – from her time as a Chief Marketing Officer at institutions like Old Dominion Universi…
Ep. 103: Busting the Myths Around Small Marketing Teams
Jaime Hunt sits down with Shane Baglini, Executive Director of Marketing and Branding at William & Mary, to unpack one of higher ed’s most persistent myths: that marketers from small institutions are somehow less qualified than their counterparts at large universities. This episode dives into how w…
Ep. 104: What It Takes to Build an AI-Enabled Comms Team
Jaime Hunt sits down with Abbigail Tumpey, Vice President for Institute Communications at Georgia Tech, to unpack how AI in higher education is reshaping the future of enrollment marketing, communications strategy, and institutional leadership. From synthetic audience testing to AI-powered workflow…
Ep. 105: The Power of Faculty Thought Leadership on LinkedIn and Beyond
Jaime Hunt sits down with Eden Bloss, Chief Marketing Officer at UNC Asheville, to explore how faculty thought leadership can strengthen institutional brand, reputation, and visibility. Together, they discuss why faculty experts are one of higher education’s most powerful storytelling assets, espec…
Empathy Is Not a Soft Skill: Jaime Hunt on Higher Ed Marketing, AI, and Solving What Matters
Jaime Hunt has spent more than two decades inside higher education marketing, including nine years as a chief marketing officer at three very different institutions. Now she is the founder of Solve Higher Ed Marketing, author of Heart Over Hype: Transforming Higher Ed Marketing with Empathy, instru…
Ep. 106: How to Write an RFP That Actually Works
Writing an RFP can feel overwhelming, especially when you're tasked with creating one for the first time. In this episode of Confessions of a Higher Ed CMO, Jaime Hunt sits down with Louis Miller to demystify the RFP process and share practical advice for higher education marketers navigating agenc…
Ep. 107: How Wrangling Workflows Can Solve Capacity Challenges
Is your team really at capacity, or is your operating model broken? In this episode, Jaime Hunt speaks with Joanne Giles about the common friction points in higher education marketing teams. They discuss why buying project management software isn't a "silver bullet" solution and how to diagnose dee…
Ep. 108: Range Is A Superpower in Higher Ed Marketing
Resource mentioned in the show: https://www.solvehighered.com/higher-ed-glossary
Jaime Hunt welcomes a special guest, Dave Hunt, to celebrate his new role as the Senior Strategic Advisor for AI Enrollment Marketing and Brand at Solve Higher Ed. The conversation moves beyond the typical discussion …
Jaime Hunt on The Water
College Is Broken: Print Edition (on Amazon):
The Circular Firing Squad
Jaime Hunt spent 22 years in higher ed marketing, nine of them as a cabinet-level CMO at Old Dominion, Miami, and Winston-Salem State, before launching Solve Higher Ed Marketing in 2024. She also teaches the graduate higher …
Ep. 114: Can Higher Ed Earn Back Trust?
Jaime Hunt is joined by Teege Mettlle, author of College is Broken, to discuss the higher education crisis as a deep operational and trust challenge rather than merely a communications issue. The conversation explores the pitfalls of endless growth models, unrealistic institutional benchmarking, mi…
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