Smoothing the Way
With over 15 years of experience leading nonprofits, launching social enterprises, and working with global NGOs, Graeme Watt has seen firsthand that whoever tells the best story wins. As an owner of Anthem, he helps nonprofits amplify their impact by crafting compelling brand narratives that drive …
Graeme Watt on the Power of Storytelling and Digital Strategy
In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at …
Graeme Watt: Creating Hope in a Crisis — and a New Creative Future
When COVID shut down every client contract and wiped out his production pipeline, Graeme Watt—Principal and Lead Strategist of the award-winning agency Anthem Creative—faced an unthinkable leadership moment. On this episode of Adapt or Die: Transformative Leadership Conversations, host Andreas Pett…
Whoever Tells the Best Story Wins: Graeme Watt on Strategic Storytelling for Fundraising Success
In this episode of All About Capital Campaigns, Andrea Kihlstedt sits down with Graeme Watt, co-owner of Anthem Creative, to explore how nonprofit leaders can sharpen their storytelling to strengthen donor engagement and drive campaign results.
Graeme shares his journey from founding a grassroots y…
Rising by Lifting Others: Graeme Watt’s Legacy of Amplifying Purpose-Driven Campaigns
We sit down with Graeme Watt, co-founder of Anthem Creative, a visionary leader who helps nonprofits, faith-based organizations, and social enterprises amplify their mission and impact through world-class branding, marketing, and creative storytelling. With over a decade of experience working with …
Ep 164: The Great Collision
Margaret and David welcome guest Graeme Watt, a principal at Anthem Creative, to discuss the “Great Collision” of tech and traditionally late adopters in the nonprofit sector. Graeme’s career has straddled both nonprofit and for-profit work — and has kept a close eye on the adoption of technology —…
Amplifying Human Flourishing with Graeme Watt
What if the work you do every day could help 15-25 families consider adoption with just a $1,500 Christmas card budget?
In this episode, Graeme Watt, co-founder and leader of Anthem Creative, shares his remarkable journey from outdoor adventure guide to nonprofit founder to running a thriving crea…
23. The Art of Standing Out: How Nonprofits Can Thrive in a Digital, AI-Driven World
In this powerful new episode of Jim Eskin's Nonprofit North Stars, Jim sits down with Graeme Watt, a visionary leader bridging the for-profit and nonprofit worlds. Together, they unpack how nonprofits can embrace bold storytelling, digital innovation, and human-centered connection to rise above the…
From Shed to Stock Market: How Softcat’s People-First Culture Revolutionized the UK Tech Sector
Softcat’s story is a compelling example of how strong corporate culture and incremental innovation can propel a company from humble beginnings to industry leadership. Founded in 1993 in a garden shed by Peter Kelly, Softcat began as a small IT reseller named Software Catalogue. Rather than relying …
The Future Belongs to the Most Human Organizations
In this inaugural episode, Anthem Creative co-founder, Graeme Watt, introduces The Amplify Good Podcast and its driving thesis: in an era of rapid exponential change, the nonprofits that will thrive are the ones that adapt and learn to become more human. Drawing on a decade of working with hundreds…
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