#176 - Why Healthcare Marketing is Stuck in the Past (And How to Catch Up)
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Kent Mora, a marketing expert, to explore how healthcare marketers can break through the barriers of HIPAA and outdated mindsets to build truly measurable, ROI-driven marketing programs. You'll hear firsthand how applying proven …
#178 - Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter
This episode of Ignite is your inside look at the upcoming Scaling Up Healthcare Performance Marketing Summit, designed specifically for healthcare marketers like you who want to drive real patient acquisition and stay ahead of industry trends. Hosted by Cardinal CEO Alex Membrillo and Cardinal CGO…
#179 - How to Market Oncology Without Scaring Patients Away
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Mindy Grantham, Director of Marketing at Mayo Clinic, to unpack the challenges and opportunities in oncology marketing—from demand generation and clinical trial accrual to leveraging AI, optimizing your website for both education…
#180 - Building a Trusted Healthcare Brand in the Age of AI Search
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Dane Titsworth, Manager of SEO & Digital Content at Ardent Health Services, for a must-listen conversation for healthcare marketers navigating the rapidly changing landscape of SEO and AI. You'll learn why accuracy, trust, and br…
#181 - Urgency to Get Currency: The Patient Conversion Formula
In this episode of Ignite, Cardinal CEO Alex Membrillo chats with Jessica Walker, Founder & CEO of Care Sherpa, about strategies for healthcare marketers who want to maximize the ROI of their patient acquisition efforts. You'll learn how to identify and fix the biggest gaps in lead management—like …
#184 - Orthopedic Growth Starts With Urgent Care
In this episode of Ignite, Cardinal CEO Alex Membrillo sits down with Heather Lang, Chief Marketing & Experience Officer at Twin Cities Orthopedics, for a deep dive into how TCO is innovating in patient acquisition, brand differentiation, and digital strategy. You'll gain actionable insights on al…
#192 - The Next Era of Healthcare Marketing
Healthcare marketing is entering a new phase: one where patient journeys are more complex, measurement expectations are higher, and confidence in growth depends on more than last-click reporting.
In this episode of the Ignite Healthcare Marketing Podcast, Cardinal Digital Marketing Founder, Alex M…
Stuck at $10M for Years, He Bet the Whole Agency on One Industry: Here's What Happened
Alex Membrillo is the Founder of Cardinal Digital Marketing, Power Digital Marketing's dedicated healthcare division specializing in performance marketing and patient acquisition. Over 17 years, he built Cardinal by sharpening its healthcare focus, expanding thought leadership, and improving delive…
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