Fullstendig transkripsjon av The Maths Behind Repeatable $30K Months

the right people to her mastermind. 00:04:45.759 --> 00:04:52.000 And then we looked at what would happen if she focused on enrolling just three new clients each month. 00:04:52.160 --> 00:05:01.040 Like now, three new clients sounds like a teeny tiny number, particularly when we're talking about building a business that brings in like, you know, 30 or 50k a month. 00:05:01.279 --> 00:05:08.879 But I think that's what makes this so awesome because there's every possibility that she's going to enroll more than three clients in some months, right? 00:05:09.040 --> 00:05:15.439 But I want to show you what this can look like when you use a really small, achievable enrollment goal. 00:05:15.600 --> 00:05:22.639 And I say small and achievable because I mean you could literally be new to this and this could be achievable to you, right? 00:05:22.959 --> 00:05:26.959 And get focused and then build a repeatable model around it. 00:05:27.120 --> 00:05:29.839 And that's basically why I want to walk you through this, right? 00:05:29.920 --> 00:05:40.079 Because when you understand how recurring revenue works and you start looking at the different levers available to you, you can begin to see how those bigger revenue goals might actually be achieved. 00:05:40.240 --> 00:05:50.959 And here's something I want you to keep in mind as we go through this, the maths itself is like it's not it's not complicated, it's like definitely not complicated at all, right? 00:05:51.439 --> 00:06:25.120 But building this kind of revenue does require you to be intentional and it requires you to give things enough time to actually work because one of the things I see coaches doing all the time, it's actually quite annoying, even though I've done it myself at times, I still find it very annoying to observe anyway, is like just jumping from one strategy to another, and they'll try something for a few weeks and then they'll see someone else doing something that looks really exciting, so they'll change direction, and then something else comes along, and before you know it, they're doing a little bit of everything, but they're not necessarily getting really good at any one thing. 00:06:25.199 --> 00:06:29.199 And again, yes, I've done this myself, so I sound like a bit of a hypocrite. 00:06:29.680 --> 00:06:35.680 I get it, but seriously, I think there's a stage where we've just got to grow up and choose our strategy and lean in. 00:06:35.839 --> 00:06:43.680 Okay, so I just want to be clear this model does require you to lean in, but it's so beautifully simple. 00:06:43.920 --> 00:06:47.600 That's what I love about you know the model we're gonna look at today. 00:06:47.759 --> 00:06:56.399 So, here you've got one core offer, you've got one repeatable way of introducing people to that offer, and you've got a clear monthly enrollment goal. 00:06:56.639 --> 00:07:10.399 Rather than cons like not consistently, um, rather than constantly, I hate to try and think of what the word was said,

rather than constantly reinventing everything, you're refining what you're already doing. 00:07:10.560 --> 00:07:20.560 So you're learning like what works, you're making adjustments, seeing what you need to tweak, and you're allowing that work to actually compound over time. 00:07:21.120 --> 00:07:22.639 Um, what else I want to say? 00:07:22.720 --> 00:07:30.000 Oh, and before we get into the numbers, I also want to let you know that the Ease Era Mastermind is opening November the 11th. 00:07:30.079 --> 00:07:31.920 So I'm super excited about it. 00:07:32.079 --> 00:07:41.279 So if you're listening to this and thinking, I'd actually love to create something like this in my own business, I'd love to help you to do that because obviously there's a lot more that goes into making this work than just the mass. 00:07:41.439 --> 00:07:44.399 And that's exactly the sort of thing we work on inside the mastermind. 00:07:44.480 --> 00:07:47.120 So I'll pop the link in the show notes if you'd like to come and join us. 00:07:47.279 --> 00:07:49.040 Anyway, let's get into the numbers. 00:07:49.199 --> 00:07:58.879 Okay, so let's imagine you're starting a brand new mastermind, and maybe you're thinking, okay, it's not going to feel like much of a mastermind when you've only got a few people in there to begin with. 00:07:59.199 --> 00:08:04.800 So what I recommend you do in this case is offer a founding member pricing. 00:08:05.040 --> 00:08:10.879 So let's just say 500 bucks a month, and you know, the regular price will be$1,000 a month. 00:08:11.040 --> 00:08:21.360 And for the sake of this example, we are going to assume everyone is joining for 12 months because that is the standard length of time that people sign up for for masterminds. 00:08:21.439 --> 00:08:22.959 So we'll just stick to that, right? 00:08:23.199 --> 00:08:29.120 Anyway, so month one, you run your workshop and three people decide to join your mastermind. 00:08:29.199 --> 00:08:34.159 So three people paying$500 a month, that's$1,500 in monthly recurring revenue. 00:08:34.240 --> 00:08:36.080 Remember, they're in there for 12 months, okay? 00:08:36.240 --> 00:08:44.080 So maybe$1,500 doesn't sound very exciting when your goal is to make$30,000 a month, but remember we're building something here. 00:08:44.320 --> 00:08:48.399 So the following month you run that workshop again and another three people join. 00:08:48.480 --> 00:08:52.399 So now you've got six people paying$500 a month, that's$3,000. 00:08:52.879 --> 00:08:54.559 Month three, you do it again, three more people. 00:08:54.639 --> 00:08:58.240 Now you've got nine members and you're bringing in$4,500 a month. 00:08:58.399 --> 00:09:00.399 In month four, you enroll another three. 00:09:00.480 --> 00:09:05.600 So now you've got 12 founding members and you're bringing in$6,000 every month. 00:09:05.759 --> 00:09:09.120 Remember, these people have committed to a minimum of 12 months with you. 00:09:09.279 --> 00:09:10.879 And I want you

to notice something. 00:09:11.039 --> 00:09:18.320 You've only enrolled 12 people, you've run four workshops, and you've already started building a recurring revenue base in your business. 00:09:18.480 --> 00:09:26.480 Now, obviously, you've got to deliver a really good experience to those clients, you've got to help them get results, you've got to make sure the offer is something people actually want. 00:09:26.720 --> 00:09:29.440 But can you see how this starts to build? 00:09:29.679 --> 00:09:34.320 Now, let's just say after those first four months, you're you've got your founding members in there, right? 00:09:34.399 --> 00:09:38.559 So, like 12 people is a good number of people to actually call it a mastermind. 00:09:38.720 --> 00:09:45.440 And you've had a chance to get some feedback, refine the experience, which is always awesome, and you're getting really good at what you're delivering. 00:09:45.679 --> 00:09:56.320 But you've also got those 12, like those 12 founding members now, and you've got enough people in there, and it's starting to like again feel like a real mastermind experience. 00:09:56.480 --> 00:10:05.679 And so, what you're going to do is get ready to increase your price to a thousand dollars a month to its its full and normal pricing, right? 00:10:05.919 --> 00:10:15.840 So now your founding members get to keep their original$500 rate for their initial agreement, but everybody new who joins in comes at a thousand bucks. 00:10:15.919 --> 00:10:23.039 So in month five, you run your workshop again, three new clients join at a thousand dollars a month, that's another three thousand dollars in recurring revenue. 00:10:23.200 --> 00:10:27.759 Add that to the six thousand dollars from your founding members, and you're now bringing in nine thousand dollars a month. 00:10:27.919 --> 00:10:30.080 Month three, another three people join. 00:10:30.159 --> 00:10:37.120 Now you're at twelve thousand dollars a month, month seven is fifteen thousand, month eight's eighteen thousand, month nine's twenty-one thousand. 00:10:37.200 --> 00:10:41.759 I know, like you know, in reality, you could have more people joining in this, right? 00:10:41.840 --> 00:10:43.120 But we're just sticking to the three. 00:10:43.279 --> 00:10:54.639 So month nine's twenty-one thousand, month ten is twenty-four thousand, month eleven's twenty-seus, and by month twelve you're bringing in thirty thousand dollars a month, and you've got thirty-six clients in your mastermind. 00:10:54.720 --> 00:11:01.440 So 12 of them are paying$500 a month, and 24 are paying the full$1,000 a month, right? 00:11:01.840 --> 00:11:06.320 And now you've generated$30,000 in monthly recurring revenue. 00:11:06.559 --> 00:11:09.120 Now, of course, this is a hypothetical example. 00:11:09.200 --> 00:11:15.679 We're assuming you're consistently enrolling three people every month, that everyone completes the 12-month agreement, and that all the payments come through. 00:11:15.759 --> 00:11:18.879 And of course, things can come up for people during that 12-month period. 00:11:18.960 --> 00:11:25.600 Those are all things that I teach my clients how to deal with inside easier, but let's just stick to the mass here so that it's easy for us to go through. 00:11:25.759 --> 00:11:47.600 And obviously, you could have a lot more than three people joining in some months, like I said, but I really want to show you what can happen when you've got a good offer, you're a good coach, and you're focused on consistently enrolling, you know, just three people a month, because I think that's a really easy peasy manageable number to work towards, even when life's handing you lemons, right? 00:11:47.840 --> 00:12:02.879 So now, something else my client asked me about, like in terms of like what happens during those times of the year when she wants to go away and be completely away from her business because she does have periods where she wants to switch off, her family goes away. 00:12:03.039 --> 00:12:05.440 And I said, Absolutely, you can still make this work. 00:12:05.519 --> 00:12:18.480 So once you've run your workshop, you know, even just a couple of times, then refined it, you know it's converting, then you can turn it into an evergreen workshop so people can register, watch the workshop, and take the next step with you while you're away. 00:12:18.559 --> 00:12:24.320 I'll show you like there are automations that you can put in place and stuff to make everything work well. 00:12:24.639 --> 00:12:31.519 Now, I do recommend predominantly running your workshops live because I think there are some real benefits to that, especially in this age of AI. 00:12:31.679 --> 00:12:44.559 People are craving genuine connection, but you can absolutely plug in an evergreen version when you need to, and you could run your first one or two live, like I said, get it working well and then have that evergreen option available for the times when you want more flexibility. 00:12:44.720 --> 00:12:54.559 So, of course, you'd still need a way to handle you know the sales and enrollments while you're away, but the workshop itself doesn't have to depend on you showing up live every single time. 00:12:54.720 --> 00:13:01.919 Anyway, let's get back to the mask because the mask gives you something to work towards and it gives you a much clearer picture of what needs to happen. 00:13:02.159 --> 00:13:10.799 Okay, so your initial founding members and those who came later have been in there and you've had your first 12 months, right? 00:13:11.039 --> 00:13:18.639 So here's something else that we talked about together, my client and I, because obviously people aren't necessarily going to stay in the mastermind forever. 00:13:18.799 --> 00:13:28.000 Some might stay for, like say, two or three years, others might complete their initial time together and decide that they're ready to move on or they've got what they've wanted, and that's fine. 00:13:28.159 --> 00:13:30.879 But

you do need to account for that in your business model. 00:13:30.960 --> 00:13:33.679 So let's just say we get into month 13. 00:13:34.080 --> 00:13:40.080 Your first three founding members have now completed their 12-month agreement, and let's assume none of them are new. 00:13:40.159 --> 00:13:49.120 So you're losing$1,500 in monthly recurring revenue, but you've also continued running your workshop and you've enrolled another three people at$1,000 a month. 00:13:49.200 --> 00:13:55.600 So you've added another$3,000, which means you're now at$31,500 a monthly recurring revenue. 00:13:55.759 --> 00:13:58.879 You've crossed that$30k mark and you're continuing to grow. 00:13:59.039 --> 00:14:05.679 And if all three of those funding members decided to renew at that original$500 rate, you'd actually be at$33,000 a month. 00:14:05.759 --> 00:14:13.519 So now over time, as more clients complete their agreement period, that 12 months, you're going to have people leaving and new people joining. 00:14:13.679 --> 00:14:20.320 And that's where retention becomes really important because you don't necessarily need every client to stay forever, of course. 00:14:20.559 --> 00:14:33.600 But the longer your client stay um stays, let me just speak proper English, you know, it provides you um with like that growing, recurring revenue, right? 00:14:33.759 --> 00:14:39.519 And obviously, that's on the premise that you're continuing to deliver value and they're getting results, right? 00:14:39.840 --> 00:14:43.919 And I think this is something coaches just don't pay enough attention to. 00:14:44.080 --> 00:14:52.000 We're often so focused on getting the next client or the new clients that we forget to think about how long our existing clients are staying with us. 00:14:52.320 --> 00:15:01.519 And so um this is where things can get really interesting because we've just mapped out how you could get to the 30k month by enrolling three clients a month. 00:15:01.679 --> 00:15:03.360 But what if you wanted to go beyond that? 00:15:03.519 --> 00:15:07.679 And what if you wanted to get to 40k months or 50k months or even higher? 00:15:07.919 --> 00:15:10.559 Like my client she wants to get to seven figure months, right? 00:15:10.720 --> 00:15:15.360 Well, there are three main levers you can start looking at, and you don't necessarily have to change all three. 00:15:15.440 --> 00:15:18.240 In fact, I would not recommend usually changing all three. 00:15:18.399 --> 00:15:21.519 Like the first one is like your new client enrollments. 00:15:21.679 --> 00:15:29.679 You know, we've been using three new clients a month in this example, but what if you started enrolling four or five or or ten, right? 00:15:29.919 --> 00:15:38.720 Once you've got a workshop that's working, you've got an offer people love, and you've got a consistent way of bringing the right people into your world, you can start looking at how to increase those enrollments. 00:15:38.799 --> 00:15:41.840 And I said 10, but you know, we can go much bigger than that. 00:15:42.000 --> 00:15:49.120 I'm just looking like 10 is obviously a much bigger number than three in this context, but we can go much bigger than 10. 00:15:49.279 --> 00:15:58.000 Anyway, now obviously you've got to make sure you can deliver a great experience to the additional clients, but you can see how that would start to change the numbers, right? 00:15:58.240 --> 00:16:00.000 The second lever is pricing. 00:16:00.080 --> 00:16:05.120 So, as we've already seen, like you know what happens when you increase the price from 500 to$1,000. 00:16:05.440 --> 00:16:15.200 But what if is it's just saying, as your mastermind developed and you refined the experience, you decided that$1,500 a month was the right price for new members, or maybe$2,000. 00:16:15.360 --> 00:16:19.120 And again, I'm not suggesting you just increase the price for the sake of it. 00:16:19.279 --> 00:16:28.000 The offer actually has to justify the investment, but pricing is one of the levers you can look at, and I'll give you an example. 00:16:28.080 --> 00:16:32.639 So let's just say 20 clients are paying$1,500 a month, right? 00:16:32.720 --> 00:16:40.399 That is$30,000 right there, or let's just say 25 clients paying$2,000 a month, right? 00:16:40.480 --> 00:16:41.679 That's$50,000. 00:16:42.080 --> 00:16:49.840 So you don't necessarily need a huge number of clients to build a really profitable coaching business, but those are just a couple of examples, right? 00:16:49.919 --> 00:17:00.879 And then the third lever is re-enrolments or renewals, and I think this is a really important one because when someone gets to the end of their initial agreement, they might decide they'd love to keep working with you. 00:17:00.960 --> 00:17:12.880 And if you've created an experience where they're continuing to grow, continuing to get value, and they love being part of that community and of that environment, there may be a really good reason for them to stay. 00:17:13.039 --> 00:17:19.119 Now, of course, you don't want people staying just because they're dependent on you, you want them to be getting genuine value from continuing. 00:17:19.440 --> 00:17:27.440 But imagine the difference it makes to your business if rather than having everybody leave at the end of their agreement, a good percentage of your clients decide to re-enroll. 00:17:27.519 --> 00:17:33.200 Because now you're not just replacing the people or leaving, you're building on top of the revenue you've already created. 00:17:33.440 --> 00:17:36.079 And that's where this model can become really powerful. 00:17:36.160 --> 00:17:42.559 So now you've got the three levers: you've got the number of new clients you're rolling, you've got your pricing, and you've got re-enrolments. 00:17:42.640 --> 00:17:50.319 And when you understand how those three work together, you can start making much more intentional decisions about how you want to grow. 00:17:50.480 --> 00:18:02.400 You

might decide you don't want to increase your client numbers, you'd rather work with fewer people at a higher price point, or maybe you're really happy with your pricing, but you want to focus on improving the experience so more clients choose to stay. 00:18:02.640 --> 00:18:07.680 Or maybe you've got the capacity to welcome more people and you want to get better at consistently enrolling them. 00:18:07.839 --> 00:18:23.839 There's a lot of ways you can approach it, and that's why I love doing this kind of planning with my clients because instead of just saying, Oh, I want to make$50,000 a month, we can actually look at what needs to happen to make that possible, but in a really beautiful, simple, scalable way. 00:18:24.160 --> 00:18:34.000 So, um, yeah, those are some like basic numbers, you know, looking at like three people a month um with paying a thousand dollars, right? 00:18:34.079 --> 00:18:43.039 And then we've had a look at the different levers, some examples, but I want to talk about another part that's really, really important, and that is the workload. 00:18:43.200 --> 00:19:00.079 Because remember, the whole reason we started exploring this with my client was that she didn't want to add even one more hour of live curtain course to her calendar, um, and she needed to increase the flexibility and the white space in her calendar, and she still wanted to grow, right? 00:19:00.319 --> 00:19:12.240 So it would be pretty ridiculous if you and I went away, or if my client went away and created a mastermind that had her work in more hours than she was before, and this is where you've got to think about the delivery model. 00:19:12.400 --> 00:19:16.720 So, because a mastermind doesn't automatically give you more freedom, okay? 00:19:16.960 --> 00:19:19.200 So you have to structure it that way. 00:19:19.359 --> 00:19:32.240 You might decide you have one weekly group coaching call, you might include asynchronous coaching support, you might have some resources or training that your clients can access between sessions. 00:19:32.400 --> 00:19:34.160 I definitely hope you have that. 00:19:34.400 --> 00:19:37.039 And there are just lots of different ways to do it. 00:19:37.200 --> 00:19:50.799 But what matters is that you're creating an experience that genuinely supports your clients while also working for you, and not and not just I want to say not just working for you, but I actually want you to enjoy the way you run your business. 00:19:50.960 --> 00:19:55.440 I want you to enjoy the work you're doing, the way you're delivering it, the people you're working with. 00:19:55.599 --> 00:20:06.400 Now, obviously, that doesn't mean every single part of running a business is going to be fun because let's be honest, there are hard parts of running a business sometimes, and there are boring parts, but you know what? 00:20:06.480 --> 00:20:10.000 I actually think boring can be a really good thing in business. 00:20:10.160 --> 00:20:12.960 I think boring can

get a bit of a bad rap, right? 00:20:13.039 --> 00:20:21.759 Because sometimes boring is actually a sign that you've found something that works and you're doing things on repeat, you're not constantly like searching for that dopamine hit, right? 00:20:21.839 --> 00:20:26.720 And like looking for the brand new strategy or figuring out what you're gonna sell next or any of that stuff, right? 00:20:26.880 --> 00:20:30.319 You've got something that's working and you're doing it again and again. 00:20:30.640 --> 00:20:32.960 So boring can be great. 00:20:33.440 --> 00:20:38.880 I just wanted to like add that little what's the word, um, plug for boring in your business. 00:20:38.960 --> 00:20:44.000 Anyway, you're getting better at it, and at this level of business, that can be a really good thing. 00:20:44.079 --> 00:21:06.400 So I don't want you building a business that looks fantastic when it comes to revenue, that looks like amazing on paper, but leaves you like really exhausted or burnt out, or has you missing out on all the things that are really important to you, the things that sometimes you just need to show up for and be responsible for in life, and also all the fun things happening or that could happen in your life outside of your business? 00:21:06.480 --> 00:21:11.599 Because what's the point of building this amazing business if you don't actually get to enjoy your life offline? 00:21:11.759 --> 00:21:16.720 Okay, anyway, so that's something I think we need to talk about more when we're discussing business growth. 00:21:16.960 --> 00:21:26.000 Um, it's not just about how much money we're making, it's also about what it takes to make that money and how much time are you spending delivering and how much energy does it require? 00:21:26.160 --> 00:21:27.920 Do you actually enjoy the way you're working? 00:21:28.000 --> 00:21:29.039 And is it sustainable? 00:21:29.200 --> 00:21:30.799 Because those things matter. 00:21:31.279 --> 00:21:43.839 Now, so anyway, having gone off of that little tangent, I want to come back to something I mentioned earlier, and that's the idea of running the same workshop every month because I think this is where a lot of coaches could actually make their lives so much easier. 00:21:44.000 --> 00:21:52.319 You don't necessarily need a brand new launch every month, you don't need to constantly like create new offers or programs and things like that. 00:21:52.400 --> 00:21:57.119 You don't need to keep changing your marketing strategy every time something doesn't work immediately. 00:21:57.359 --> 00:21:59.519 Just imagine, like, if you just had one. 00:22:00.240 --> 00:22:08.160 Really good workshop, one that speaks directly to the problem your ideal clients are trying to solve, and every month you're focused on getting the right people into that workshop. 00:22:08.319 --> 00:22:14.640 You deliver it, you invite the people who are good fit to explore working with you, and then you review what happened. 00:22:14.799 --> 00:22:24.640 How many people registered, how many showed up, how many were interested in the next step, how many actually enrolled, and then you use that information to improve what you're doing the following month. 00:22:24.799 --> 00:22:35.599 Maybe you need to work on your workshop topic, or maybe you need to improve the way you're inviting people, maybe your offer needs some adjustments, but what you're not doing is throwing the whole thing away and starting again. 00:22:35.680 --> 00:22:45.599 You're you're refining it, and over time, you're getting better at something that you're actually giving yourself the opportunity to become really, really good at. 00:23:37.519 --> 00:23:41.519 When you break it down, you might find that the pathway is simpler than you expected. 00:23:41.680 --> 00:23:45.440 And I'm not saying necessarily easy, but simpler. 00:23:45.599 --> 00:23:48.559 And I want you to think about what this could look like in your own business. 00:23:48.720 --> 00:23:51.759 Maybe a mastermind would be a fantastic model for you. 00:23:51.920 --> 00:23:54.079 I think it is an amazing model. 00:23:54.559 --> 00:23:58.400 Or maybe you'd prefer a smaller group program at a higher price point. 00:23:58.559 --> 00:24:02.960 Maybe private coaching is still what you want to do, but you need to change how you're delivering. 00:24:03.119 --> 00:24:16.319 There's lots of options, but the important thing is that you're making intentional decisions about how you want your business to work rather than just doing what everyone else seems to be doing and then giving yourself enough time to actually build it. 00:24:16.559 --> 00:24:19.200 Because you don't have to reinvent your business every month. 00:24:19.359 --> 00:24:24.880 Sometimes the most powerful thing you can do is just choose a strategy that makes sense for you, get really good at it, and just keep going. 00:24:25.039 --> 00:24:29.200 And remember those three levers we talked about new enrollments, pricing, and reinrollments. 00:24:29.279 --> 00:24:36.400 Because once you've got a model that's working, those are things you can start looking at when you're ready to grow beyond that first 30k month. 00:24:36.960 --> 00:24:43.039 And I wanted to share with you if you'd love somehow figuring out what this could look like in your own business. 00:24:43.279 --> 00:24:46.240 My Ease Era Mastermind opens on November the 11th. 00:24:46.319 --> 00:24:54.000 Inside, we work on building a business that's profitable, predictable, peaceful, and scalable using strategies and structures that actually work for you. 00:24:54.079 --> 00:25:04.240 So whether you're looking at creating your first 10k month or growing towards repeatable 30 and 50k months and beyond, I'd love to help you to do that. 00:25:04.400 --> 00:25:13.839 You'll find the details in the show notes, and I'd love to know what you thought of today's episode, particularly whether walking through the numbers has changed the way you're thinking about your own revenue goals. 00:25:13.920 --> 00:25:18.400 Um, if you're on Spotify, feel free to jump on the comments, let me know what you think there. 00:25:18.559 --> 00:25:22.079 And if you love this episode, I'd love to hear that you love this episode. 00:25:22.160 --> 00:25:26.799 Obviously, it's going to help me to reach more people and um help more people. 00:25:27.039 --> 00:25:31.920 So, anyway, lots of love and sunshine, and I'll talk to you next time.