Fullstendig transkripsjon av The Book Guide for Entrepreneurs Doing $1M+ (Secret Training)

their book on vacation. 00:04:05.030 --> 00:04:06.550 There were someone who don't read books. 00:04:06.789 --> 00:04:09.189 And Monday, when they get back, they book a call. 00:04:09.270 --> 00:04:15.270 He said, They I signed a$40,000 deal on the first call, it was the easiest sales call of my life because they had read the book. 00:04:15.430 --> 00:04:18.709 And then you use the book to get a massive amount of referrals. 00:04:18.870 --> 00:04:23.189 Give two books to every single client, one for them and one for someone else they know. 00:04:23.349 --> 00:04:26.469 Now all of a sudden, they are your business is growing like crazy. 00:04:26.550 --> 00:04:33.189 Now, if you snuck through the beginning of this video, if you're under a million dollars a year and you're still watching, you'll probably get value from the rest of this video. 00:04:33.349 --> 00:04:34.789 Like I've used books at every level. 00:04:34.870 --> 00:04:38.310 I've used it to create a thousand bucks a month or a few thousand dollars a month. 00:04:38.389 --> 00:04:42.469 I've used it to then get to six figures, to get to seven figures, and then now to get to eight figures. 00:04:42.550 --> 00:04:43.750 So it can work at every level. 00:04:43.829 --> 00:04:47.750 But if you're already at seven figures, it's going to accelerate the flywheel even faster. 00:04:47.910 --> 00:04:52.949 Here's the thing if you are at seven figures, you're already spending money on marketing, most likely, right? 00:04:53.030 --> 00:04:55.910 The bigger your business, the more you probably have budgeted for marketing. 00:04:56.069 --> 00:05:04.069 You're spending money on ads, you're spending money on events or whatever form of marketing, hoping that you get a three to one return, maybe a five to one return. 00:05:04.230 --> 00:05:06.310 You are renting that audience. 00:05:06.470 --> 00:05:09.990 And as you have probably seen, SEO can come and go. 00:05:10.149 --> 00:05:13.670 Ads, you know, it's like, oh, it's the holidays, everything's gonna get more expensive. 00:05:13.750 --> 00:05:15.670 It's a roller coaster way to grow your business. 00:05:15.829 --> 00:05:20.230 What you should do instead is create a book that you own that will exist forever. 00:05:20.310 --> 00:05:22.230 It's the best asset that you'll ever create. 00:05:22.310 --> 00:05:31.030 So you stop just praying and hoping that the most recent ads work and you create an asset that, if you do it right, will be five to one, ten to one, maybe higher in year one. 00:05:31.110 --> 00:05:36.389 But more importantly, it's a long-term asset that I published this book years ago. 00:05:36.550 --> 00:05:40.230 It's still printing millions of dollars a year in sales for my business. 00:05:40.389 --> 00:05:45.430 That's the power of a long-term asset, and it creates you as a category king, right? 00:05:45.670 --> 00:05:52.230 It gets three to five hours with your ideal customer, it keeps working for years, it goes one to many instead of just one to one. 00:05:52.389 --> 00:06:03.590 And you can just look at all the examples of this, whether it's Alex Hermose, Mel Robbins, Cody Sanchez, Tony Robbins, all of the most successful people that are running big businesses at eight figures and up, they have a book. 00:06:03.670 --> 00:06:07.030 And a book is a major part of how they've grown to that point. 00:06:07.189 --> 00:06:10.149 Now, yes, it works at the highest level, but this even works. 00:06:10.230 --> 00:06:13.430 We have one of our authors, David McKay, he signed up to work with us. 00:06:13.590 --> 00:06:16.310 He published a couple books, and a year later he emailed me. 00:06:16.389 --> 00:06:17.269 He said, Hey, it worked. 00:06:17.430 --> 00:06:24.629 The book already brought in$45,000 in business in the first year, and it's bringing in 30 to 40 leads per week. 00:06:24.709 --> 00:06:25.350 That's insane. 00:06:25.430 --> 00:06:26.790 It's not having to pay for those leads. 00:06:26.870 --> 00:06:29.509 In most cases, he's getting paid to get those leads. 00:06:29.590 --> 00:06:32.470 Now, I know what you're probably thinking, hey, but I don't have time to write a book. 00:06:32.550 --> 00:06:33.269 I'm running this business. 00:06:33.350 --> 00:06:34.709 Like, how in the world am I gonna write a book? 00:06:34.870 --> 00:06:36.709 Well, the good news is you've already written it. 00:06:36.790 --> 00:06:40.550 I know you might not believe that, but the bones of your book already exist. 00:06:40.709 --> 00:06:46.949 If you have a coaching program, if you have a high-ticket offer or anything like that, it definitely exists because it's already in your coaching or course. 00:06:47.110 --> 00:07:00.389 But even if you don't, it's in your frameworks, it's in your SOPs, it's in the broken record conversations, it's in the stuff that you repeat all the time that you know, like the back of your hand, maybe you're feeling more like a parrot than a CEO. 00:07:00.550 --> 00:07:01.350 Well, that's your book. 00:07:01.509 --> 00:07:08.069 That's a sign that you need to stop communicating that stuff one to one and you need to get a book done that then takes it one to many. 00:07:08.149 --> 00:07:09.430 Now, I resonate with this. 00:07:09.509 --> 00:07:12.069 Hey, I can't write a book because I was a C level English student. 00:07:12.149 --> 00:07:14.949 I was not a good writer, I didn't like it, I wasn't good at it. 00:07:15.110 --> 00:07:19.030 So you can lie to yourself and say, I'm not gonna do this, or you can use the cheat code. 00:07:19.110 --> 00:07:23.750 This is the dirty little secret of the publishing industry that I'll tell you about in just one second. 00:07:23.910 --> 00:07:27.509 If you already know that you want to publish a book to grow your business, we'd love to help. 00:07:27.590 --> 00:07:31.990 Click the link in the description to book a publishing consultation with my team. 00:07:32.069 --> 00:07:34.230 This is a call with one of the experts on my team. 00:07:34.310

--> 00:07:40.470 They've helped hundreds and in most cases thousands of people, just like you, take the next step with their book. 00:07:40.629 --> 00:07:42.790 Click the link, book a publishing consultation. 00:07:42.870 --> 00:07:46.230 We'll talk about your goals for your book, your challenges, and we'll create a plan. 00:07:46.310 --> 00:07:48.709 There's a big problem when it comes to getting this book written. 00:07:48.870 --> 00:07:49.990 You don't have the time to do it. 00:07:50.069 --> 00:07:50.790 Let's just be real. 00:07:50.870 --> 00:07:57.030 You're running your business, you're doing payroll, you're doing hiring, you've got client fires, you've got fulfillment, you've got sales. 00:07:57.189 --> 00:08:00.470 You're stuck on the hamster wheel in your business doing one-to-one things. 00:08:00.550 --> 00:08:06.310 And a book is gonna take likely hundreds of hours or at least a hundred hours, and you don't have that time to spend. 00:08:06.389 --> 00:08:08.069 I know because I've I've been there. 00:08:08.230 --> 00:08:11.189 When I wrote this book, we were already at multiple seven figures a year. 00:08:11.269 --> 00:08:14.709 I think we had 20 or 30 employees, and I said, Hey, I'm putting my foot down. 00:08:14.870 --> 00:08:16.709 I am playing on hard mode. 00:08:16.949 --> 00:08:18.629 That's you're probably doing the same exact thing. 00:08:18.709 --> 00:08:25.350 You're running your business on hard mode, and I said, Hey, I'm gonna take 90 days, 100 days, whatever, and I'm gonna just lock in and get this book done. 00:08:25.430 --> 00:08:32.149 And I ended up going from picking up a pen to 105 days later launching the book while running a business full time. 00:08:32.309 --> 00:08:33.110 Well, how do I do that? 00:08:33.189 --> 00:08:35.509 Because I had a plan, and that's what you need as well. 00:08:35.590 --> 00:08:38.949 But there is a dirty little secret that this give me your cheek code. 00:08:39.029 --> 00:08:44.709 So the dirty little secret of the publishing industry is that the top books that exist were written by a ghostwriter. 00:08:44.870 --> 00:08:50.870 Some of the most successful business books, they're not written by the author, they're written by someone the author hired. 00:08:51.029 --> 00:08:53.750 So the ideas, the stories, the name, all that stuff. 00:08:53.909 --> 00:08:55.829 Yeah, that's the author, that's the business owner. 00:08:55.909 --> 00:08:57.829 But they had someone else write the book. 00:08:57.990 --> 00:08:58.709 Now, think about this. 00:08:58.870 --> 00:09:00.149 You're a business owner, you get this. 00:09:00.230 --> 00:09:01.110 It's delegation. 00:09:01.190 --> 00:09:01.909 It's not cheating. 00:09:02.070 --> 00:09:07.350 It's you wouldn't say, oh, well, if you hire people in your business to do stuff for you, that's cheating. 00:09:07.590 --> 00:09:10.149 No, you would hire them to deliver an outcome. 00:09:10.310 --> 00:09:16.710 Well, I would invite you to shift your perspective to

one, this is the best asset that you can ever create in your business. 00:09:16.870 --> 00:09:21.590 But two, you should spend money to save time and to create a business asset. 00:09:21.750 --> 00:09:27.110 You're spending money to create other marketing channels while ignoring the most profitable channel that exists. 00:09:27.269 --> 00:09:28.310 Here's the problem though. 00:09:28.470 --> 00:09:32.789 Most people screw this up, and you've probably heard horror stories about hiring a ghostwriter. 00:09:32.950 --> 00:09:38.710 Number one, they're expensive, so they're$100 to$300,000 or more for a good one with no guarantee. 00:09:38.950 --> 00:09:43.029 Secondly, the best ones stay booked out months, years in advance. 00:09:43.110 --> 00:09:47.990 And so you you just end up sitting around waiting and saying, Man, when can we finally get this process started? 00:09:48.070 --> 00:09:49.909 And then thirdly, they're flaky, right? 00:09:49.990 --> 00:09:54.870 You're relying on a single person who may or may not understand your voice, can't write it in your voice. 00:09:55.029 --> 00:10:00.070 Maybe they get sick, maybe they take time off, they take on a bigger client, and now you're less important. 00:10:00.149 --> 00:10:02.310 And so you just end up in this hurry up and wait mode. 00:10:02.470 --> 00:10:04.149 And I've seen so many founders make this mistake. 00:10:04.310 --> 00:10:14.549 They wake up a year later, three years, and they say, Oh my gosh, I just burned a whole year, two years, which is the most expensive part of the process, by the way, is the time that you are wasting without having a book. 00:10:14.710 --> 00:10:15.909 And so they screw it up. 00:10:15.990 --> 00:10:16.950 So don't make that mistake. 00:10:17.110 --> 00:10:20.789 What to do instead is you need to work with a team, not a person. 00:10:20.950 --> 00:10:25.830 You need to process over a person, and a good team will help you distill your voice. 00:10:25.990 --> 00:10:30.629 They will help you narrow in on your stories that you want to share, the concepts, the hook. 00:10:30.710 --> 00:10:32.710 The good team will think about the launch. 00:10:32.789 --> 00:10:35.509 They're not just gonna start with, hey, how do you write the book? 00:10:35.590 --> 00:10:40.310 But they're gonna reverse engineer how do we create a seven-figure asset for your business. 00:10:40.470 --> 00:10:43.509 And so if you work with a team, that means there's no single point of failure. 00:10:43.669 --> 00:10:49.350 And the process means that the quality doesn't depend on luck or getting paired up with a ghostwriter who talks just like you. 00:10:49.509 --> 00:10:52.789 No, it's a process that creates quality books. 00:10:52.950 --> 00:10:57.029 And so that's what I would recommend is look for a team or look for a process. 00:10:57.110 --> 00:10:59.269 Now, how does this work and what should you look for? 00:10:59.429 --> 00:11:02.629 Well, first thing, you need to look for someone who begins with the end in mind. 00:11:02.710 --> 00:11:05.669 So they look with the outcome, and the outcome is not just a finished book. 00:11:05.750 --> 00:11:07.029 And then they need to have a process. 00:11:07.110 --> 00:11:09.269 Now, that process needs to do a couple things. 00:11:09.429 --> 00:11:20.710 It needs to extract concepts from you through interviews, all that stuff, maybe distilling some of your work, but it needs to get clear on your voice, it needs to get clear on your key concepts and your stories that you want to share. 00:11:20.789 --> 00:11:21.029 Okay. 00:11:21.190 --> 00:11:27.350 And so they need to have a process where they say, hey, over a period of 90 days, six months, 12 months, here's how we're gonna do this. 00:11:27.429 --> 00:11:30.629 And the end goal is an asset that brings in customers. 00:11:30.710 --> 00:11:31.029 All right. 00:11:31.190 --> 00:11:33.909 Now, then from there, there needs to be checkpoints. 00:11:34.070 --> 00:11:36.149 So, hey, here's the outline, you approve it. 00:11:36.230 --> 00:11:38.070 Here's the first chapters, you approve it. 00:11:38.149 --> 00:11:40.149 Here's the first few chapters, you approve it. 00:11:40.230 --> 00:11:48.470 And the big mistake people make right here is they just cut a check, do the minimum amount of time with their ghostwriter and say, I'll see you in six months when the book's written. 00:11:48.549 --> 00:11:49.269 It's a big mistake. 00:11:49.429 --> 00:12:00.710 And so this is why what we do at selfpublishing.com, we've got a proven process with quality ghostwriters, and we walk you through that process to create a business asset, not just a book, right? 00:12:00.870 --> 00:12:01.990 Anybody can create a book. 00:12:02.070 --> 00:12:04.230 It might not be that good, but anybody can create one. 00:12:04.389 --> 00:12:07.269 The real test is is it written by someone who understands business? 00:12:07.509 --> 00:12:13.029 Is it created by a company who can reverse engineer your outcomes with this book? 00:12:13.190 --> 00:12:17.750 The first step, if you're thinking about getting our help, book a call with the team, publishing consultation. 00:12:17.830 --> 00:12:19.509 You can find the link in the description. 00:12:19.669 --> 00:12:21.029 We'll walk you through the whole process. 00:12:21.190 --> 00:12:23.110 Whether you work with us or not, it'll be helpful. 00:12:23.190 --> 00:12:26.950 It'll help you get clear on your ideas, your goals, your challenges, all that stuff. 00:12:27.029 --> 00:12:28.789 So click the link, schedule a call. 00:12:28.870 --> 00:12:31.429 I do want to say super up front, this is not for most people. 00:12:31.509 --> 00:12:37.110 The ghostwriting process probably isn't for you unless you want to write a big check for quality and speed. 00:12:37.350 --> 00:12:39.669 Secondly, spots are extremely limited. 00:12:39.830 --> 00:12:41.750 So this is not just fake scarcity. 00:12:41.830 --> 00:12:45.750 Okay, we keep spots limited so that we can keep the quality high. 00:12:45.830 --> 00:12:49.990 So we've got one spot per month in our premium ghostwriting program. 00:12:50.070 --> 00:12:51.669 That's for the people who want the best. 00:12:51.830 --> 00:12:58.149 And you want to pay for it, you want to cut a check for speed, or you want to cut a check to save a bunch of your time and to create a better quality book. 00:12:58.310 --> 00:12:59.590 Well, you probably qualify for that. 00:12:59.669 --> 00:13:04.230 If you've got a big budget, those fill up, may or may not be filled up by the time you chat it with a team. 00:13:04.310 --> 00:13:08.389 Secondly, we've got three spots per month in our standard ghostwriting program. 00:13:08.549 --> 00:13:11.190 This will run laps around anything else you see on the market. 00:13:11.350 --> 00:13:13.110 It's a really, really good bang for your buck. 00:13:13.269 --> 00:13:17.429 If you're a, you know, maybe don't want to go all in with the high tier, right? 00:13:17.509 --> 00:13:20.470 Well, then try the standard ghostwriting, but that is limited to three spots. 00:13:20.629 --> 00:13:23.110 Once they fill up, you'll have to go on the wait list for a future. 00:13:23.269 --> 00:13:24.310 I hope this video was helpful. 00:13:24.389 --> 00:13:29.830 I'm so passionate about this because I see so many entrepreneurs doing this the wrong way. 00:13:29.990 --> 00:13:39.590 They're either playing on hard mode and saying, oh yeah, I'll do the book maybe someday, maybe next year, or they just end up wasting years in this process wishing that they had published the book sooner. 00:13:39.750 --> 00:13:41.750 So if you enjoyed this video, comment below. 00:13:41.909 --> 00:13:43.750 Let me know your biggest takeaway. 00:13:43.909 --> 00:13:44.950 Subscribe to the channel. 00:13:45.110 --> 00:13:47.190 We just passed 100,000 subscribers. 00:13:47.429 --> 00:13:48.549 The channel's blowing up right now. 00:13:48.629 --> 00:13:52.070 So thank you guys so much for engaging with these videos, for sharing them. 00:13:52.230 --> 00:13:56.149 Share the word because we need more entrepreneurs writing better books. 00:13:56.310 --> 00:13:58.710 If you got to this point, you're serious about your book. 00:13:58.789 --> 00:13:59.429 Don't wait. 00:13:59.590 --> 00:14:04.710 Click the link, book a call, comment down below with iBooked a call if you booked a call with the team. 00:14:04.789 --> 00:14:08.549 And I hope that we'll be able to work with you to get your book published. 00:14:08.629 --> 00:14:09.990 I'll see you in the next video.