Fullstendig transkripsjon av Working Through the Hustle: Behind the Story of Bucked Up with Jeff & Ryan Gardner

is probably 70 00:04:01.199 --> 00:04:03.560 the most important thing to us. We both have four kids, 71 00:04:04.039 --> 00:04:06.680 you know, and even though we work hard and we 72 00:04:06.719 --> 00:04:09.759 work a lot, we really it all comes back to 73 00:04:10.599 --> 00:04:13.080 hanging out with your family and going and doing fun 74 00:04:13.120 --> 00:04:13.680 things with them. 75 00:04:13.960 --> 00:04:14.479 That's great. 76 00:04:14.960 --> 00:04:17.360 Tell us about how it all started. I know there 77 00:04:17.399 --> 00:04:20.639 are many people that understand the story, but there will 78 00:04:20.680 --> 00:04:24.079 be listeners that will not know completely. Like you know, 79 00:04:24.199 --> 00:04:27.319 dear Antler sprayed, I come and maybe just go go 80 00:04:27.480 --> 00:04:30.639 into maybe the highlights of how it started. 81 00:04:31.079 --> 00:04:33.600 Well, we have somebody in the room that kind of 82 00:04:33.680 --> 00:04:39.079 influenced our story. Ryan had some missionary companions. After a mission, 83 00:04:39.639 --> 00:04:41.959 he came down and worked with one of them on 84 00:04:42.000 --> 00:04:46.920 a sales floor and we were up selling, coaching and mentoring. 85 00:04:47.759 --> 00:04:50.279 In about thirty to forty five minutes, we were selling 86 00:04:50.319 --> 00:04:54.000 five to ten thousand dollars packages. You know, we figured 87 00:04:54.000 --> 00:04:55.600 out that the guy who was making all the money 88 00:04:55.680 --> 00:04:59.120 is the guy who's giving the leads to that sales floor. 89 00:04:59.199 --> 00:05:02.399 And back then and they were doing it by infomercials 90 00:05:03.319 --> 00:05:08.319 or seminars in the hotels. But somebody brought in some 91 00:05:08.439 --> 00:05:10.800 Internet leads and we're like, what's the internet. This is 92 00:05:10.839 --> 00:05:13.120 in nineteen before we even knew how to do an email, 93 00:05:14.720 --> 00:05:18.439 and it was crazy. And he goes, I really don't 94 00:05:18.439 --> 00:05:20.480 know what I'm doing. Because Ryan said, let me come 95 00:05:20.519 --> 00:05:22.279 work with you, and he said, well, I mean, I 96 00:05:22.360 --> 00:05:26.480 just put these banners on this website and people have 97 00:05:26.600 --> 00:05:30.319 to choose some numbers because it was called freelatto dot 98 00:05:30.360 --> 00:05:34.279 com and they would enter to win by clicking on 99 00:05:34.279 --> 00:05:38.560 one of these banners and visiting no website. After one 100 00:05:38.639 --> 00:05:43.920 hundred visitors, this guy would generate about two buyers from 101 00:05:43.959 --> 00:05:47.160 this little ad he put together, and he would give 102 00:05:47.199 --> 00:05:50.519 the leads to the sales floor. So Ryan said, well, yeah, 103 00:05:50.600 --> 00:05:51.920 let me come down. And I didn't want to be 104 00:05:51.959 --> 00:05:53.600 on the sales floor for the rest of my life. 105 00:05:53.680 --> 00:05:55.319 I was like, I don't want

to be doing this, 106 00:05:55.680 --> 00:05:57.560 do you you know, can I get a job? That's 107 00:05:57.560 --> 00:05:59.279 what I said to him. But we were very good 108 00:05:59.319 --> 00:06:02.439 at sales, and we were out going, and we were 109 00:06:02.600 --> 00:06:06.399 very ethical, So we were very We weren't selling seventy 110 00:06:06.439 --> 00:06:09.600 year old ladies. We were we were kind of like 111 00:06:10.279 --> 00:06:12.079 I would say that we were kind of good guys 112 00:06:12.160 --> 00:06:15.199 selling because you could get a little off track just 113 00:06:15.240 --> 00:06:18.199 to make a sell, and we just wouldn't ever cross 114 00:06:18.240 --> 00:06:21.920 those lines. But Ryan figured out with this guy how 115 00:06:21.920 --> 00:06:26.360 to produce leads on the internet through emailers. You'd have 116 00:06:26.560 --> 00:06:30.560 people who had a list, an email list of their clients, 117 00:06:30.920 --> 00:06:34.439 and we would have them send our offer to that list. 118 00:06:35.519 --> 00:06:38.480 And there were many emailers out there that just started 119 00:06:38.519 --> 00:06:40.759 to come about. You know, when he started working, Like 120 00:06:40.800 --> 00:06:43.759 he said, he asked how to use his mouse to 121 00:06:43.800 --> 00:06:45.839 put something on the desktop and he knows it was 122 00:06:45.879 --> 00:06:48.120 for an attachment. I said, well, how do you make 123 00:06:48.160 --> 00:06:50.800 an attachment? I remember all of his guys turning around 124 00:06:50.839 --> 00:06:54.279 with you this, Okay, oh boy, who did you hire? 125 00:06:54.319 --> 00:06:57.319 And I'm like, I had I hadn't even used a 126 00:06:57.319 --> 00:07:02.120 computer at that point, basically. Yeah. So Ryan basically told 127 00:07:02.199 --> 00:07:04.839 me what he was doing and he said, Hey, Jeff, 128 00:07:04.879 --> 00:07:07.199 I'm gonna I want to start something where we can 129 00:07:07.639 --> 00:07:11.199 produce leads for everybody. Would you like to come and 130 00:07:11.519 --> 00:07:13.759 come aboard. And we said, I said, yeah, I don't 131 00:07:13.800 --> 00:07:15.839 want to be on the sales floor either. I let 132 00:07:15.959 --> 00:07:19.360 him pave the wave and try it first, right as 133 00:07:19.480 --> 00:07:22.759 it always has been. I'm the older one. I'm five 134 00:07:22.800 --> 00:07:26.079 minutes older than Jeff. He's used that a good whole. 135 00:07:26.319 --> 00:07:30.040 I say, respect your elders, come out. So we start 136 00:07:30.120 --> 00:07:31.879 a little business, and and all of a sudden we 137 00:07:31.879 --> 00:07:35.079 were producing leads for a lot of people, and that's 138 00:07:35.199 --> 00:07:38.399 really what how we started. And we were in the 139 00:07:38.399 --> 00:07:43.000 internet world before everybody was doing the internet, so we 140 00:07:43.000 --> 00:07:45.680 were a little ahead of people. And that's kind of 141 00:07:45.720 --> 00:07:47.959 what we pride ourselves on, like you said, is we 142 00:07:48.120 --> 00:07:50.879 like to stay ahead and see what's coming down the 143 00:07:50.959 --> 00:07:55.720 road and be, you know, always in front and have 144 00:07:55.879 --> 00:07:59.519 people following or chasing us, you know. And then as 145 00:07:59.560 --> 00:08:03.600 we were starting to produce leads and traffic and drive traffic, 146 00:08:03.600 --> 00:08:05.600 people would come into our office all the time and say, hey, 147 00:08:05.680 --> 00:08:08.160 I got this product. Will you drive traffic to our websites? 148 00:08:08.439 --> 00:08:10.439 We said, yeah, we'll do it. Well, we got it. 149 00:08:11.000 --> 00:08:13.160 Finally got sick of producing it for everybody else, and 150 00:08:13.199 --> 00:08:15.240 we said, hey, if we can drive traffic, let's just 151 00:08:15.240 --> 00:08:18.040 do it for our own products. A guy came in 152 00:08:18.079 --> 00:08:20.040 that very next day and said, hey, I got this 153 00:08:20.160 --> 00:08:23.199 product called l arginine and your dad uses it. And 154 00:08:23.199 --> 00:08:24.759 he told me to come see you, said you'd put 155 00:08:24.800 --> 00:08:27.120 you on You had put me on steroids. And I 156 00:08:27.160 --> 00:08:29.839 was like, well, not the drug steroids. But we can 157 00:08:29.920 --> 00:08:32.320 drive a lot of traffic, but we don't do it 158 00:08:32.639 --> 00:08:35.480 unless we own part of the company. And within thirty 159 00:08:35.519 --> 00:08:37.679 to forty five minutes we owned fifty percent of the 160 00:08:37.720 --> 00:08:41.480 company and he was doing about six or seven hundred 161 00:08:41.480 --> 00:08:44.240 dollars a day. Within three to four weeks, we were 162 00:08:44.279 --> 00:08:47.080 doing about thirty five hundred dollars a day. Because we 163 00:08:47.080 --> 00:08:49.879 took over his website. We started driving the traffic. We 164 00:08:49.919 --> 00:08:53.440 started buying a lot of paper click you know, on Google. 165 00:08:53.919 --> 00:08:56.559 And when that happened, all of a sudden, they turned 166 00:08:56.559 --> 00:09:00.519 off this product was called l Arginine Plus. They turned 167 00:09:00.559 --> 00:09:03.000 off all the pay per click for l arge nine plus. 168 00:09:03.480 --> 00:09:06.240 And we happened to go out and buy the domain 169 00:09:06.320 --> 00:09:11.159 name larg nine dot com about three weeks before that. Wow, 170 00:09:11.399 --> 00:09:15.200 and we were We spent twenty five grand on that 171 00:09:15.240 --> 00:09:17.960 domain name, and we were like, that was a big decision. 172 00:09:18.000 --> 00:09:19.679 We looked at each other and said should we do this. 173 00:09:19.720 --> 00:09:22.240 It's twenty five thousand just for the name, but it 174 00:09:22.360 --> 00:09:25.799 ranks number one because it was an exact match domain 175 00:09:25.879 --> 00:09:27.559 with what people were going and searching. 176 00:09:27.759 --> 00:09:28.399 Wow. 177

00:09:28.440 --> 00:09:32.080 And so we said we got lucky. You know, we 178 00:09:32.080 --> 00:09:33.600 were in the right place at the right time. We 179 00:09:33.600 --> 00:09:35.679 bought the domain name. Three or four weeks later, they 180 00:09:35.679 --> 00:09:37.559 turned off paper click and we got all the traffic. 181 00:09:38.120 --> 00:09:41.000 So we were doing five six thousand dollars. We ended 182 00:09:41.080 --> 00:09:43.080 up doing about four to five million dollars a year 183 00:09:43.120 --> 00:09:45.200 on that one single product for years. 184 00:09:45.519 --> 00:09:45.960 Wow. 185 00:09:46.399 --> 00:09:49.080 And that was a supplement. We were like, wow, supplements 186 00:09:49.120 --> 00:09:51.519 is where it's at. Well, then we read an article 187 00:09:51.559 --> 00:09:55.480 in Sports Illustrated that says dear Antler Spray is banned 188 00:09:55.480 --> 00:09:58.279 in Major League Baseball and we were like, what's dear 189 00:09:58.320 --> 00:10:01.360 Antler spray? What is it? A hunting product? What? We 190 00:10:01.399 --> 00:10:04.399 didn't even know? And we read this article. We went 191 00:10:04.480 --> 00:10:07.519 to Go Daddy and it was available for six dollars 192 00:10:07.559 --> 00:10:10.639 in ninety nine cents purchase and we bought it and 193 00:10:10.759 --> 00:10:12.279 we were like and we were like, this is another 194 00:10:12.440 --> 00:10:16.559 l argentine product. Don't run. Yeah. So and then I 195 00:10:16.639 --> 00:10:19.840 went and found a manufacturer in Florida, that produced dear 196 00:10:19.960 --> 00:10:23.039 Antler spray, and we were like, hey, this is going 197 00:10:23.120 --> 00:10:25.480 to be just like l Argin nine. We're going to 198 00:10:25.559 --> 00:10:29.080 rank number one. And we did. We started ranking pretty fast. 199 00:10:29.200 --> 00:10:32.759 But guess what, nobody read Sports Illustrated, So there was 200 00:10:32.879 --> 00:10:37.679 very little traffic for somebody looking for deer Antler spray. 201 00:10:37.799 --> 00:10:40.600 They read it for the swimsuit issue. I think they 202 00:10:40.600 --> 00:10:47.840 don't read the articles, all right, who doesn't study? But 203 00:10:48.000 --> 00:10:50.879 so then we produced about thirty five hundred bottles. We 204 00:10:51.039 --> 00:10:54.240 did the minimum order quantity of thirty five hundred bottles. 205 00:10:54.639 --> 00:10:57.600 We were selling like what ten to twelve a day? 206 00:10:57.720 --> 00:10:59.440 Five ten a day is all ten a day? And 207 00:10:59.519 --> 00:11:01.279 we were like, man, we better hope we run out 208 00:11:01.480 --> 00:11:06.120 before these expire. And then Jeff Teller like, one day 209 00:11:06.120 --> 00:11:09.279 we walk into the office and see we walk into 210 00:11:09.399 --> 00:11:15.039 one hundred orders and we're like, are we somebody scamming 211 00:11:15.120 --> 00:11:17.360 us or fraud and or using credit cards on our 212 00:11:17.360 --> 00:11:21.080 website or something? What's going on? And about five or 213 00:11:21.080 --> 00:11:24.000 ten minutes later, another one hundred orders, and a friend 214 00:11:24.039 --> 00:11:27.200 called us on the phone and said, turn on ESPN 215 00:11:27.399 --> 00:11:31.639 right now. And this was a Super Bowl media week 216 00:11:31.639 --> 00:11:36.279 of twenty thirteen, and at this media week, there was 217 00:11:36.320 --> 00:11:41.360 a press conference and a reporter pulled up some receipts 218 00:11:41.360 --> 00:11:44.879 and held them up and said, hey, ray Lewis, you 219 00:11:44.960 --> 00:11:47.840 had a torn tricep three weeks ago. How did you 220 00:11:47.879 --> 00:11:51.519 recover from this tricep? Tear self asked, and he said, 221 00:11:51.720 --> 00:11:55.679 I have proof that you receipts that you bought dear 222 00:11:55.840 --> 00:12:00.360 Antler spray, and that's banned in the NFL. He couldn't 223 00:12:00.360 --> 00:12:02.679 have done it better because he raised his hands and 224 00:12:02.720 --> 00:12:07.399 said I bought it, but I didn't take it. And 225 00:12:07.440 --> 00:12:12.080 everybody's like, uh huh sure. And it's not banned to 226 00:12:12.200 --> 00:12:15.679 the normal public, right, it's banned just in these in 227 00:12:15.720 --> 00:12:18.320 this professional sports because the theory is it gives them 228 00:12:18.360 --> 00:12:21.879 an unfair advantage. You can't really mess for it, and 229 00:12:21.919 --> 00:12:25.279 it helps you recover super fast because of this growth 230 00:12:25.320 --> 00:12:30.840 hormone in it and going from zero cells to one 231 00:12:30.960 --> 00:12:34.919 hundred cells every five minutes. We were like, market, you 232 00:12:34.960 --> 00:12:38.120 can't mark it up. So we marked it from thirty nine. 233 00:12:38.200 --> 00:12:40.360 Try to blow down the cells because we're like we're 234 00:12:40.360 --> 00:12:42.559 going to run out. We're going to run out. Mark 235 00:12:42.559 --> 00:12:45.240 it up to fifty nine, mark it up to seventy nine. 236 00:12:45.679 --> 00:12:48.840 We sold every bottle after the first couple hours for 237 00:12:48.960 --> 00:12:52.679 ninety nine dollars a bottle and sold out all the 238 00:12:52.720 --> 00:12:55.279 rest of our inventory, which is like twenty six hundred bottles, 239 00:12:56.440 --> 00:12:59.919 and yeah, that's that's there. Born. Then then a day 240 00:13:00.120 --> 00:13:02.720 or two later, GNC calls this and says, hey, how 241 00:13:02.759 --> 00:13:06.440 fast can you fulfill thirty thousand bottles? And I said, well, 242 00:13:06.519 --> 00:13:08.480 let me find out. So I called the manufacturer and 243 00:13:08.559 --> 00:13:11.000 I said, hey, this is Ryan with dear Antler spray. 244 00:13:11.000 --> 00:13:13.279 And he goes, I thought I'd be hearing from you. 245 00:13:14.120 --> 00:13:16.200 How many bottles do you need? I said, I need 246 00:13:16.240 --> 00:13:18.879 fifty thousand, as fast as you can make them, and 247

00:13:18.919 --> 00:13:21.440 he goes, I'll have him tea in three weeks. Wow. 248 00:13:21.480 --> 00:13:24.440 And we were selling thousands of bottles in four weeks. 249 00:13:24.440 --> 00:13:26.679 At GNC, we were selling thousands of bottles a week. 250 00:13:26.679 --> 00:13:29.440 At GenZ they had four thousand stores at the time, 251 00:13:29.799 --> 00:13:33.559 and we were doing thousands and thousands of bottles every week. 252 00:13:34.120 --> 00:13:36.559 And GNC was basically like, hey, we'll skip all the 253 00:13:36.600 --> 00:13:39.240 red tape. It may be banned in professional sports, but 254 00:13:39.320 --> 00:13:42.679 it's not banned for us. And everybody keeps asking for it, 255 00:13:42.919 --> 00:13:45.840 everybody coming. It's the number one search thing that the 256 00:13:45.879 --> 00:13:48.600 people were asking for it. And then we started going 257 00:13:48.639 --> 00:13:51.519 to expos and selling just dear Antler spray at these 258 00:13:51.519 --> 00:13:55.679 expos and these fitness expos. And then as we were 259 00:13:55.720 --> 00:13:58.000 looking around, we were like, what is everybody doing here? 260 00:13:58.039 --> 00:14:00.879 And they were all selling a pre work out and 261 00:14:00.919 --> 00:14:02.320 we were like, what's a pre workout? 262 00:14:02.600 --> 00:14:03.080 Yeah? 263 00:14:03.120 --> 00:14:05.960 And they we went around and started taste testing, and 264 00:14:06.039 --> 00:14:09.039 it was I mean, they tasted terrible. Sometimes you almost 265 00:14:09.039 --> 00:14:10.919 had to plug your nose back. Then it was like, 266 00:14:11.279 --> 00:14:13.679 I don't know why they couldn't make a good tasting one, 267 00:14:14.120 --> 00:14:17.039 but they would just keep reassuring us it's because it works. 268 00:14:18.039 --> 00:14:21.080 It tastes bad because it works really good. And then 269 00:14:21.120 --> 00:14:23.759 we would start itching and we thought we were allergic 270 00:14:24.120 --> 00:14:26.720 to whatever. Try to free work. Keep in mind, we'd 271 00:14:26.759 --> 00:14:29.720 never try to be worked out at this point. Yeah, 272 00:14:29.879 --> 00:14:33.960 and they had like, you know, an iosin and beta alane, 273 00:14:34.039 --> 00:14:35.879 and we didn't know what that was. We just thought 274 00:14:35.960 --> 00:14:38.039 we were allergic and we were starting to itch and 275 00:14:38.679 --> 00:14:42.759 and whatnot. So you know, it's actually a really good ingredient. 276 00:14:43.039 --> 00:14:46.720 And nine percent of pre workouts contain beta alanine because 277 00:14:46.840 --> 00:14:50.000 it helps buffer lactic acid, so you could you should 278 00:14:50.039 --> 00:14:51.919 be able to push it a lot longer, a lot 279 00:14:51.960 --> 00:14:55.320 harder during your workout. So we we said, we need 280 00:14:55.360 --> 00:14:58.120 to come out with something more than just deer antler spray. 281 00:14:58.200 --> 00:15:02.200 Not everybody's taking this spray to recover and things. So 282 00:15:02.480 --> 00:15:04.159 we saw that pre workout was there, and we said, 283 00:15:04.159 --> 00:15:05.759 we just need to come out with the best tasting 284 00:15:06.000 --> 00:15:09.360 and best working and tell everybody what's in it. And 285 00:15:09.759 --> 00:15:11.559 one of the guys that was walking around, his name 286 00:15:11.600 --> 00:15:14.919 was Jose. He had a G and C store. He goes, well, 287 00:15:15.000 --> 00:15:17.320 I'll help consult you and tell you everything that you 288 00:15:17.320 --> 00:15:21.360 should put in this thing. And so we said, sounds great, 289 00:15:21.440 --> 00:15:23.759 come in and help us, help us create a line 290 00:15:24.200 --> 00:15:28.480 of good products that we can sell. And I remember 291 00:15:29.960 --> 00:15:33.279 when they made us a first bottle of a pre workout. 292 00:15:33.919 --> 00:15:37.519 We first off, we drank like three servings. We drink 293 00:15:37.519 --> 00:15:40.679 it all day long, and we didn't realize caffeine. We didn't. 294 00:15:40.960 --> 00:15:41.600 You can't do that. 295 00:15:42.080 --> 00:15:45.720 I had a massive headache going I we just had 296 00:15:45.759 --> 00:15:47.840 six hundred eight hundred MILLI drums in and says, hey, 297 00:15:47.879 --> 00:15:51.279 you can't drink that many. It tastes so good, though, Wow, 298 00:15:51.440 --> 00:15:53.759 it tastes so good and I felt focused, but it 299 00:15:53.799 --> 00:15:56.360 was so much caffeine I was like a thousand milligrams 300 00:15:56.519 --> 00:15:57.240 at caffeine. 301 00:15:57.360 --> 00:15:59.240 One day, I gave it to my buddy to try 302 00:15:59.240 --> 00:16:01.720 and he goes, let me try it, because I've tried 303 00:16:02.039 --> 00:16:05.440 fifteen different pre workouts and I worked for a supplement company. 304 00:16:05.480 --> 00:16:07.840 So I gave it to him. He took it to Vasa. 305 00:16:09.039 --> 00:16:11.320 He literally came back to my office and he came 306 00:16:11.360 --> 00:16:14.679 in and said, Jeff, you guys have the best tasting 307 00:16:14.799 --> 00:16:17.600 and best working pre workout I have ever taken. You 308 00:16:17.679 --> 00:16:19.720 have a home run. You just need to know how 309 00:16:19.759 --> 00:16:30.600 to market. Well, you're talking to the market, and really 310 00:16:30.639 --> 00:16:33.120 that's all it was. When we started off, we just 311 00:16:33.120 --> 00:16:35.600 said what should we call it? You know, this pre workout, 312 00:16:35.639 --> 00:16:39.399 and since we had deer antler spray, we stuck with 313 00:16:39.480 --> 00:16:43.200 the deer theme. Somebody's actually suggested it. One of our ambassadors. 314 00:16:43.240 --> 00:16:46.679 Actually we started an ambassador program by this time, and 315 00:16:46.759 --> 00:16:49.600 one of the ambassadors had suggested it. Yeah, he said, 316 00:16:49.720 --> 00:16:51.639 why don't you call it bucked up? And we go 317 00:16:51.720 --> 00:16:54.120 to go

Daddy, that's the first thing I did. I 318 00:16:54.200 --> 00:16:57.720 was like, and it was for self. It was for 319 00:16:57.759 --> 00:17:02.120 sale for fifteen hundred dollars or best offer, and you know, 320 00:17:02.360 --> 00:17:06.279 we had bought large nine dot com twenty five thousand. 321 00:17:06.279 --> 00:17:09.519 We were like, we're not making this offer, We're just 322 00:17:09.559 --> 00:17:12.039 gonna pay it, and rhyme bought it right straight up 323 00:17:12.240 --> 00:17:15.640 fifteen hundred and we got the name and that's why 324 00:17:15.680 --> 00:17:18.240 we call it bucked Up. And my parents they hated. 325 00:17:18.400 --> 00:17:20.559 Oh when we said we're going to call it bucked up, 326 00:17:20.680 --> 00:17:23.200 they were like, no way are you going to call 327 00:17:23.200 --> 00:17:26.720 it that? And to be honest, like and we're super 328 00:17:26.759 --> 00:17:29.880 straight parents, Yeah, it is a kind of a parent 329 00:17:30.079 --> 00:17:33.000 It's kind of a sketchy name in a sense, like 330 00:17:33.119 --> 00:17:35.960 what you would name your brand right and have everything 331 00:17:36.039 --> 00:17:39.160 named after. But it went from being kind of a 332 00:17:39.200 --> 00:17:43.440 sketchy name to being where my parents hated the name 333 00:17:43.799 --> 00:17:47.599 to now they just love saying my boys boy's own 334 00:17:47.640 --> 00:17:49.720 bucked up, you know, yeah, and it's right off their 335 00:17:49.759 --> 00:17:52.319 tongue real easy now. And B, why you wouldn't let 336 00:17:52.359 --> 00:17:54.640 us go in because of the name at first and 337 00:17:54.839 --> 00:17:57.039 now they ask us to donate all the time. Yeah, 338 00:17:57.039 --> 00:18:00.000 B why you actually said we can't do it because 339 00:18:00.000 --> 00:18:02.000 because of the name, the name will never get approved. 340 00:18:02.640 --> 00:18:05.680 Like a year later, they were back at our office saying, hey, 341 00:18:05.720 --> 00:18:10.000 we want you to sponsor, and of course, so you 342 00:18:10.039 --> 00:18:13.119 know it's it's funny that people. We appreciate your donations. 343 00:18:13.160 --> 00:18:15.839 Thank you. It kind of turned from a sketchy kind 344 00:18:15.839 --> 00:18:19.759 of name to start a company after to actually mainstream 345 00:18:19.799 --> 00:18:23.240 where everybody is like accept accepting it, and then it 346 00:18:23.279 --> 00:18:27.119 became popular and everybody wanted to be part of it. Yeah, 347 00:18:27.160 --> 00:18:28.599 so it was it was really fun I. 348 00:18:28.599 --> 00:18:31.279 Don't like the word sketchy. I think edgy, edgy. 349 00:18:31.359 --> 00:18:33.960 Edgy edgy is better. Yeah, I like that too, ye 350 00:18:34.160 --> 00:18:37.279 Edgi for Utah, it was really edgy. 351 00:18:37.440 --> 00:18:40.400 Yeah, no, it really is. But like it's I mean, 352 00:18:40.400 --> 00:18:41.519 you see it everywhere. 353 00:18:41.880 --> 00:18:44.000 Some of the other names that we have for some 354 00:18:44.079 --> 00:18:48.480 of our products, yeah, they're even more. We had to 355 00:18:48.559 --> 00:18:51.119 explain to our parents several times the names and what 356 00:18:51.160 --> 00:18:54.960 they meant, and like WOKF we told them it stands 357 00:18:55.000 --> 00:18:57.680 for Woke American four because that's where we make. 358 00:18:59.160 --> 00:19:02.559 It. Can I mean they can yeah. 359 00:19:02.599 --> 00:19:04.480 But yeah, that's the story of how we how we 360 00:19:04.880 --> 00:19:07.319 it all got started. And now, like we say, we're 361 00:19:07.359 --> 00:19:10.359 in G and c's vitamin shops, mom and pop supplement 362 00:19:10.400 --> 00:19:14.440 shops throughout the country, Dicks Shills, all the main stores, 363 00:19:14.599 --> 00:19:17.279 and now we have an energy drink that we've done 364 00:19:17.359 --> 00:19:20.960 since twenty twenty one. Last year we sold seventy five 365 00:19:20.960 --> 00:19:23.799 million energy drinks and this year we'll do well over 366 00:19:23.839 --> 00:19:27.039 one hundred million. And so we're in convenience stores all 367 00:19:27.079 --> 00:19:29.880 throughout the country. We have a one hundred percent distribution 368 00:19:30.000 --> 00:19:33.319 network that we can go to and distribute our drinks 369 00:19:33.359 --> 00:19:37.200 throughout the country. And we're now in hundreds of thousands 370 00:19:37.200 --> 00:19:40.599 of locations and starting to do a lot of international 371 00:19:40.640 --> 00:19:41.400 business as well. 372 00:19:41.519 --> 00:19:43.440 Right, and where's an international lokay? 373 00:19:44.359 --> 00:19:49.440 So mostly mostly international too. You know, Canada has really 374 00:19:49.480 --> 00:19:51.920 taken off this year. They're just exploded and they can't 375 00:19:52.000 --> 00:19:55.240 hardly keep the supplements in. But we just launched in 376 00:19:55.359 --> 00:20:00.039 costcos with the energy drinks. They're killing it. And and 377 00:20:00.119 --> 00:20:05.440 then we introduce protein, the RTD Protein drinks and they're 378 00:20:05.480 --> 00:20:08.920 loving it. So Kenna's killing it. Australia is doing really well. 379 00:20:09.440 --> 00:20:12.599 We're we're in we now got all approval from Mexico, 380 00:20:12.680 --> 00:20:15.519 so that's about to kick off. And you know over 381 00:20:15.559 --> 00:20:19.759 in the UK and EU, Yes, it's fantastic, and we're 382 00:20:19.799 --> 00:20:22.440 in about thirty one countries because it's all over the place, 383 00:20:22.559 --> 00:20:23.759 so it's fun. 384 00:20:24.200 --> 00:20:25.000 That's crazy. 385 00:20:25.200 --> 00:20:28.480 But speaking of you know, it's something about the brand 386 00:20:29.079 --> 00:20:33.839 I think something about this this buck, it just resonates 387 00:20:33.920 --> 00:20:36.319 with a lot of people, and it kind of looks aggressive, 388 00:20:36.960 --> 00:20:40.759 it kind of has a little edge to it.

And 389 00:20:40.759 --> 00:20:42.920 and they know Mississippi, they sell it just because it 390 00:20:42.960 --> 00:20:44.960 has a deer logo on it. They're like, I want 391 00:20:44.960 --> 00:20:46.920 that just because it has a buck logo on it. 392 00:20:47.000 --> 00:20:50.640 But anywhere you go across the country, they seem to resonate. 393 00:20:50.720 --> 00:20:54.599 So we were very fortunate to be in the right 394 00:20:54.599 --> 00:20:57.200 spot at the right time. And sometimes we say the 395 00:20:57.240 --> 00:21:00.799 harder you work, the luckier you get. And we're just 396 00:21:00.960 --> 00:21:03.759 truly blessed to be in the right spots at the 397 00:21:03.839 --> 00:21:05.519 right time. So I love that. 398 00:21:06.200 --> 00:21:10.599 So has the logo changed at all evolved since twenty sixteen. 399 00:21:10.640 --> 00:21:13.920 It has not evolved. It's always been this buck logo. 400 00:21:14.240 --> 00:21:17.200 Before that, when we had deer Antler Spray, we did 401 00:21:17.240 --> 00:21:19.440 have a deer logo on it, but it wasn't really 402 00:21:19.480 --> 00:21:22.839 it was just called deer Antler Spray. And so we 403 00:21:22.960 --> 00:21:26.079 ended up transforming that from the old logo to the 404 00:21:26.119 --> 00:21:28.359 new one, and that was this one. We had a 405 00:21:28.400 --> 00:21:30.920 designer and we said, hey, we like these logos, we 406 00:21:31.079 --> 00:21:33.519 like the way these look. Let's do one that looks 407 00:21:33.519 --> 00:21:35.119 pretty similar except different. 408 00:21:35.359 --> 00:21:38.400 You know, so you've also so you've got the supplements 409 00:21:38.400 --> 00:21:40.400 and energy drinks and all of that, but like you 410 00:21:40.480 --> 00:21:41.759 also have an apparel. 411 00:21:43.559 --> 00:21:46.519 Do we do have a and Jeff's actually Jeff's I'm 412 00:21:46.559 --> 00:21:49.200 also in charge of apparel now sign has me doing 413 00:21:49.240 --> 00:21:50.599 all sorts of stuff in the company. 414 00:21:50.680 --> 00:21:52.839 Right, he's the best sales person at all. 415 00:21:54.720 --> 00:21:57.279 But like I said, the brand resonated so well that 416 00:21:57.359 --> 00:21:59.359 we didn't even want to sell. When we first went 417 00:21:59.400 --> 00:22:01.160 to these exposed, we said, how are we going to 418 00:22:01.240 --> 00:22:04.839 sell this pre workout? And we are so frugal, I 419 00:22:04.839 --> 00:22:07.680 mean from Utah. I think it's it's dread in us 420 00:22:07.680 --> 00:22:10.119 a little bit, right, just to not go in dead 421 00:22:10.240 --> 00:22:12.799 and want a good deal and want a good deal. 422 00:22:13.200 --> 00:22:15.480 And we said, how are we going to get people 423 00:22:15.559 --> 00:22:18.640 to buy this product? And we we went to this expo. 424 00:22:19.240 --> 00:22:22.319 We said if you buy two of these, and we 425 00:22:22.319 --> 00:22:25.519 didn't give away any samples. We only let them taste 426 00:22:25.559

--> 00:22:28.680 it out of a little dispenser and we said, hey, 427 00:22:28.720 --> 00:22:31.240 if you like how it tastes, wait till you see 428 00:22:31.240 --> 00:22:33.720 how it works, you need to buy it. But if 429 00:22:33.759 --> 00:22:36.119 you buy two today, we'll give you a free shirt. 430 00:22:36.599 --> 00:22:39.559 And at first, right, well, we are not giving away 431 00:22:39.599 --> 00:22:42.759 a free shirt five dollars a T shirt. I said, Ryan, 432 00:22:42.920 --> 00:22:45.079 these guys are going to be walking billboards for us. 433 00:22:45.200 --> 00:22:47.200 It's the best five dollars we can ever best thing 434 00:22:47.240 --> 00:22:50.440 he's ever convinced me in doing so. We ended up 435 00:22:50.440 --> 00:22:55.119 selling one our first one thousand bottles in two days 436 00:22:55.119 --> 00:22:58.119 at La fit Expo because of that, and everybody started 437 00:22:58.119 --> 00:23:00.759 wearing our peril and we made the sh shirt's good 438 00:23:00.839 --> 00:23:04.799 enough so they wanted to wear it. And we didn't 439 00:23:04.839 --> 00:23:08.960 go cheap. We wanted a good quality shirt. Now of 440 00:23:09.000 --> 00:23:11.480 this just one flag shirt that we were given away, 441 00:23:12.279 --> 00:23:15.759 we probably buy thirty to fifty thousand shirts a month. 442 00:23:16.240 --> 00:23:18.319 Wow of the one shirt. 443 00:23:18.839 --> 00:23:19.200 Wow. 444 00:23:20.200 --> 00:23:23.480 We do funnels, so we do sell them through you know, 445 00:23:23.519 --> 00:23:26.240 they call them click funnels right now, but we called 446 00:23:26.240 --> 00:23:28.880 them landing pages. And we've been doing click Somebody came 447 00:23:28.920 --> 00:23:30.640 to us and says, yeah, a click funnel. Have you 448 00:23:30.680 --> 00:23:32.720 ever heard of it? And I'm like, no, what is it? Oh, 449 00:23:32.799 --> 00:23:35.920 We've been doing landing pages for years. You know, they 450 00:23:36.000 --> 00:23:39.759 just happened to coin it click click funnel. But you know, 451 00:23:39.799 --> 00:23:42.799 we give out we give free T shirts with trying 452 00:23:42.799 --> 00:23:45.440 our samples and products and stuff. So we do a 453 00:23:45.480 --> 00:23:47.960 lot that way, and so all these people are out 454 00:23:47.960 --> 00:23:51.279 there wearing our brand. I was in Costa Rica on 455 00:23:51.359 --> 00:23:53.759 the beach and then here comes a guy walking through 456 00:23:53.920 --> 00:23:56.279 and he's wearing a bucked up shirt. I'm like, boys, 457 00:23:56.319 --> 00:24:00.160 we've made it. We've made it, so but now we 458 00:24:00.200 --> 00:24:02.359 do you know how much? How many millions are we 459 00:24:02.400 --> 00:24:04.400 going to do this year on just apparel? Eight nine 460 00:24:04.440 --> 00:24:06.799 million this year on just apparel? And we're not an 461 00:24:06.799 --> 00:24:09.279 apparel company, We're not in apparel. It's kind of tough 462 00:24:09.319 --> 00:24:12.119 because you

have to carry the Smalls and the double 463 00:24:12.279 --> 00:24:15.079 x's and stuff that that may not sell as well. 464 00:24:15.119 --> 00:24:18.279 But you know, it's it's fun and it's a but 465 00:24:18.319 --> 00:24:22.440 it's a necessary thing for RAMP and people just enjoy 466 00:24:22.480 --> 00:24:24.559 wearing it. And we try to make good quality, just 467 00:24:24.599 --> 00:24:27.079 like our pre workouts and things. We try to make 468 00:24:27.119 --> 00:24:30.119 it as good a quality as possible and people just 469 00:24:30.359 --> 00:24:32.079 enjoy wearing it. That's awesome. 470 00:24:32.519 --> 00:24:34.759 I mean, I would love to understand, you know, just 471 00:24:34.799 --> 00:24:38.880 your product innovation process. I mean obviously, yeah, you've highlighted, 472 00:24:38.960 --> 00:24:42.160 you know, kind of the the life cycle of these products. 473 00:24:42.200 --> 00:24:46.160 The Dear Antler Spray pre workout. I mean, you talked 474 00:24:46.160 --> 00:24:49.359 about the energy drink. What's the process that you go 475 00:24:49.480 --> 00:24:53.319 through to identify, Hey, here's here's a need in the market. 476 00:24:53.480 --> 00:24:56.640 You know, let's go after it. Obviously, you guys, you know, 477 00:24:56.759 --> 00:25:00.279 speed to execution is huge, maybe highlight for the listen. 478 00:25:00.519 --> 00:25:03.359 Well, so you know, I'm one of the main guys 479 00:25:03.400 --> 00:25:06.240 that runs that does all the innovation and make sure 480 00:25:06.279 --> 00:25:08.960 that we come out with different categories that are doing 481 00:25:09.000 --> 00:25:12.039 really well and different gaps that are in the market. 482 00:25:12.279 --> 00:25:13.880 Those are the things that I look at. We go 483 00:25:13.920 --> 00:25:17.200 to an ingredient show every year called Supply Side West 484 00:25:17.720 --> 00:25:19.880 and we go to Vegas and that's where they hold 485 00:25:19.920 --> 00:25:22.640 this ingredient show, and we're just trying to find diamonds 486 00:25:22.640 --> 00:25:25.599 in the rough and find these people who have clinical 487 00:25:25.640 --> 00:25:28.519 studies behind ingredients and what they do, and we want 488 00:25:28.519 --> 00:25:31.680 to make sure that what we're giving people actually works. 489 00:25:32.119 --> 00:25:35.920 And so that's kind of how we've innovated at Bucked 490 00:25:36.000 --> 00:25:38.160 Up is we'll go to one of these shows and 491 00:25:38.200 --> 00:25:40.920 we'll see an ingredient that they say, hey, it increases 492 00:25:41.200 --> 00:25:44.519 VO two max and it increases absorption of el cicrallin. 493 00:25:44.799 --> 00:25:48.759 We'll add those ingredients to our products and we'll be like, hey, 494 00:25:48.960 --> 00:25:52.359 even though we may not have the most because it 495 00:25:52.359 --> 00:25:57.079 can absorb sixty six percent better. Helps that product absorbs. 496 00:25:57.960 --> 00:26:00.279 We'll show you proof is in the

pudding till you 497 00:26:00.319 --> 00:26:02.720 try our product. And so that's kind of how we 498 00:26:02.759 --> 00:26:05.799 go about innovating and coming up with different things. But 499 00:26:05.920 --> 00:26:09.359 you know, the bigger you get, the more complex the 500 00:26:09.400 --> 00:26:12.880 business kids and right now they kind of slow us 501 00:26:12.920 --> 00:26:14.839 down and put the reins because I could keep pumping 502 00:26:14.839 --> 00:26:17.759 out products all day long. But if you have too many, 503 00:26:18.640 --> 00:26:20.640 you just get saty. You're like, hey, we got to 504 00:26:20.680 --> 00:26:23.400 focus on what's really moving the needle, you know, because 505 00:26:23.440 --> 00:26:25.400 we'd love to come up with stuff for us, you know. 506 00:26:25.440 --> 00:26:28.160 We we like certain stuff all the time and we're like, hey, 507 00:26:28.160 --> 00:26:30.079 we want to do this, and we're like, but that's 508 00:26:30.160 --> 00:26:32.640 just for us, you know what I mean. So you know, 509 00:26:32.839 --> 00:26:35.119 we'll make you a few samples and just be good 510 00:26:35.160 --> 00:26:38.119 with it. But we do try to be innovative. And 511 00:26:38.799 --> 00:26:41.200 that's what's brought us here to where we are today, 512 00:26:41.279 --> 00:26:45.039 is that we've innovated and most of the people are honestly, 513 00:26:45.119 --> 00:26:47.519 most of the people are following exactly what we're doing. 514 00:26:48.079 --> 00:26:51.839 We're we do a hockey phrase and we say, hey, 515 00:26:52.000 --> 00:26:54.440 we're going to skate to where the puck's going to be, 516 00:26:54.599 --> 00:26:57.359 not where it is, And so we always try to 517 00:26:57.400 --> 00:26:59.599 look for the future and say, hey, this is what 518 00:26:59.640 --> 00:27:03.079 we want to do. Even now, we do stuff where 519 00:27:03.079 --> 00:27:05.240 we want to be innovative and come up with new things, 520 00:27:05.480 --> 00:27:08.119 and we get some pushback from our coming like AI. 521 00:27:08.480 --> 00:27:12.200 We want to be really involved in AI and help 522 00:27:12.279 --> 00:27:15.319 their jobs become that much more efficient, and sometimes we 523 00:27:15.319 --> 00:27:17.759 get a lot of pushback. We started a year ago, 524 00:27:17.799 --> 00:27:20.440 I said, when chat GPT first came out, I said, 525 00:27:20.759 --> 00:27:24.799 everybody gets chat GPT, your jobs will be that much easier. 526 00:27:25.400 --> 00:27:28.960 I want everybody buying it, will pay for all the subscriptions, 527 00:27:29.839 --> 00:27:32.440 go get it today, and people are like, oh okay. 528 00:27:33.000 --> 00:27:35.400 And we would kind of I would have meetings and 529 00:27:35.519 --> 00:27:38.519 focus just on AI and say, hey, guys, we're all 530 00:27:38.559 --> 00:27:42.240 going to push this direction and get on board with 531 00:27:42.279 --> 00:27:45.640 the AI movement, and we're going to start in this department. 532 00:27:45.720 --> 00:27:51.319 And sometimes it's pretty difficult because, for instance, we started 533 00:27:51.359 --> 00:27:54.680 it with customer support. It's taken a little bit to 534 00:27:54.759 --> 00:27:59.039 catch on. But since then we can have all of 535 00:27:59.079 --> 00:28:04.319 our customer or support answered by email or by chat. 536 00:28:04.640 --> 00:28:09.319 And there's so many rare, rare incidences that it actually 537 00:28:09.359 --> 00:28:12.440 hands off to a human because it's gotten better and better. 538 00:28:13.039 --> 00:28:15.160 So it's been it's been real fun. But we again, 539 00:28:15.200 --> 00:28:18.759 we try to stay ahead and most people follow. 540 00:28:19.720 --> 00:28:23.240 Yeah, for sure. One of the things I really haven't heard. 541 00:28:23.279 --> 00:28:25.200 I mean, you guys are out there, so there's there's 542 00:28:25.240 --> 00:28:26.920 a lot of talking and a lot of shows that 543 00:28:26.920 --> 00:28:29.480 you've been on. And but one of the things I 544 00:28:29.559 --> 00:28:32.119 really want to talk about is that's all the good stuff. 545 00:28:32.920 --> 00:28:34.519 There's got to be hard stuff too. 546 00:28:35.240 --> 00:28:39.640 Right, Yeah, when we introduce ourselves, we introduce ourselves as 547 00:28:39.720 --> 00:28:42.000 the Janitors. We go around and clean up a lot 548 00:28:42.039 --> 00:28:45.160 of mess and fires. You know, we are a fireman 549 00:28:45.319 --> 00:28:47.039 or with a lot of stuff. But there's a lot 550 00:28:47.039 --> 00:28:49.640 of stuff that we do clean up. But sometimes it's 551 00:28:49.680 --> 00:28:52.160 caused by us too, so you know what I mean. 552 00:28:52.279 --> 00:28:55.559 So but but yeah, I mean, the bigger you get, 553 00:28:55.599 --> 00:28:58.359 the more complex it gets. We had one instant where 554 00:28:58.359 --> 00:29:00.599 we came out with energy drinks. When we first came 555 00:29:00.640 --> 00:29:02.440 out with energy drinks, believe it or not, it was 556 00:29:02.480 --> 00:29:06.440 twenty nineteen and we released them at fit Con that 557 00:29:06.519 --> 00:29:10.519 happened in April. We produced these energy drinks. We thought 558 00:29:10.519 --> 00:29:13.480 they were so good. Well, when we received them, they 559 00:29:13.519 --> 00:29:16.640 actually increased two of the ingredients in there that caused 560 00:29:16.680 --> 00:29:18.839 it to taste really, really bitter, and we didn't know 561 00:29:18.920 --> 00:29:22.839 until we received two hundred thousand cans. Wow, and we said, 562 00:29:23.680 --> 00:29:25.559 we can't do this. We took them to fit Con 563 00:29:25.599 --> 00:29:29.319 and I remember one person posting and saying, you know, 564 00:29:29.960 --> 00:29:32.519 I've enjoyed all their products, but this is the one 565 00:29:32.599 --> 00:29:36.200 thing that it just doesn't taste that great. And at 566 00:29:36.240 --> 00:29:39.599 that time, I said, hey, pull them all

back. We're 567 00:29:39.599 --> 00:29:41.680 going to run them over with a steamroller or whatever 568 00:29:41.720 --> 00:29:43.440 we got to do to get rid of them, and 569 00:29:43.480 --> 00:29:45.759 we did. We want to make sure that we produce 570 00:29:45.759 --> 00:29:48.200 a product. I said, we've only got one shot at 571 00:29:48.319 --> 00:29:51.480 energy drinks. They've got to be good. And I mean, 572 00:29:51.519 --> 00:29:55.640 even though the performance was unreal, these two ingredients caused 573 00:29:55.680 --> 00:29:57.559 it to taste bitter on the end, and I'm like, 574 00:29:58.200 --> 00:30:02.519 no one's going to drink it again. So we quickly adjusted, 575 00:30:02.759 --> 00:30:06.240 made modifications, and now then we produced a bunch of 576 00:30:06.599 --> 00:30:09.720 I mean, when you get big, it's a matter of 577 00:30:09.759 --> 00:30:13.960 getting everybody bought into that idea and then being able 578 00:30:14.039 --> 00:30:16.759 to execute. The one thing Ryan and I were good 579 00:30:16.759 --> 00:30:18.680 at in the beginning is just going by the sea 580 00:30:18.720 --> 00:30:21.759 of our pants and getting something done, you know, and 581 00:30:21.799 --> 00:30:27.480 there wasn't a lot of people to get in our way. 582 00:30:26.720 --> 00:30:29.759 And you know, some people like to have everything in 583 00:30:29.799 --> 00:30:32.359 a row, their ducks in a row. We did it. 584 00:30:32.440 --> 00:30:34.960 We started with the first step and then we figured 585 00:30:34.960 --> 00:30:36.759 it out as we went to the second step, and 586 00:30:36.839 --> 00:30:39.119 we didn't even know what we were doing. We just 587 00:30:39.680 --> 00:30:43.160 worked and worked hard until we figured it out. But 588 00:30:43.240 --> 00:30:46.440 that also helped us be able to be fast, you know, 589 00:30:46.519 --> 00:30:49.000 like you mentioned, you have to be fast and be 590 00:30:49.440 --> 00:30:52.599 pretty nimble today too, we're able to make adjustment. But 591 00:30:52.599 --> 00:30:56.279 getting everybody to go with your idea and get it 592 00:30:56.319 --> 00:31:00.599 to cross the finish line and execute, that's a real challenge. 593 00:31:00.640 --> 00:31:06.039 At times, you've both highlighted other people involved in you know, 594 00:31:06.319 --> 00:31:09.880 helping and supporting your growth. I mean I've heard, you know, 595 00:31:09.960 --> 00:31:13.119 just doing my research just seeing new hires, whether it's 596 00:31:13.119 --> 00:31:17.880 a CFO or others, maybe highlight what impact have those 597 00:31:18.039 --> 00:31:21.880 individuals made. Where are you at now from a headcount perspective, 598 00:31:22.119 --> 00:31:24.519 and just give us a highlight of people and the 599 00:31:24.559 --> 00:31:26.839 importance of the culture that you've built. 600 00:31:27.519 --> 00:31:31.519 We have two hundred and sixty seven people employee employees 601 00:31:31.559 --> 00:31:35.519 now and looking back and if I had it all 602 00:31:35.559 --> 00:31:38.880 over again. I'd hire people with experience right off the 603 00:31:38.920 --> 00:31:42.279 bat instead of being frugal. There's sometimes that we passed 604 00:31:42.440 --> 00:31:45.920 opportunities to hire somebody because we are too frugal. Now 605 00:31:46.000 --> 00:31:48.480 I'm looking at it. We ended up, you know, we 606 00:31:49.000 --> 00:31:54.960 sold four million energy drinks in twenty twenty one, and 607 00:31:55.000 --> 00:31:57.200 we had a group come to us and they said, hey, 608 00:31:57.279 --> 00:32:00.440 we want to invest in your company. We were like, 609 00:32:00.759 --> 00:32:02.680 we have plenty of money. We don't need your investment. 610 00:32:02.720 --> 00:32:04.279 We don't need your money, and they go, but we 611 00:32:04.319 --> 00:32:07.559 can help you level up. We have a person that 612 00:32:07.599 --> 00:32:09.599 would like to come in and he will work with 613 00:32:09.640 --> 00:32:12.400 you and he'll build out your whole distribution network. He's 614 00:32:12.440 --> 00:32:15.880 the former CEO of Doctor Pepper. And at that point 615 00:32:15.920 --> 00:32:19.799 we were like, what's a distribution network? Yeah, exactly. We 616 00:32:19.839 --> 00:32:22.240 said what's a distributor, let's start there and they. 617 00:32:22.119 --> 00:32:24.039 Were like, understood Pepper. 618 00:32:25.920 --> 00:32:28.200 Yeah. But even at that time we were like, what, 619 00:32:28.799 --> 00:32:30.880 you know, we didn't have the experience, we didn't know 620 00:32:30.920 --> 00:32:31.519 what we were doing. 621 00:32:31.519 --> 00:32:32.240 Do we need that? 622 00:32:32.720 --> 00:32:35.759 We yeah, And when we we ended up hiring the guy, 623 00:32:35.920 --> 00:32:38.680 and now, look, we have one hundred percent distribution throughout 624 00:32:38.680 --> 00:32:41.079 the country. We're going to sell over one hundred million 625 00:32:41.400 --> 00:32:45.759 energy drinks and that comes with experience. Looking back, I 626 00:32:45.920 --> 00:32:48.920 just wish, man, I wish we would have hired people 627 00:32:49.000 --> 00:32:52.799 a lot sooner that had the experience. So you know, 628 00:32:52.960 --> 00:32:55.000 I read. I do remember a guy coming in and 629 00:32:55.039 --> 00:32:59.640 that we were wanting to produce energy drinks and we said, hey, 630 00:33:00.400 --> 00:33:03.319 we're looking to have somebody come in and invest to 631 00:33:03.359 --> 00:33:06.920 help us get energy drinks off the ground. And he's like, well, 632 00:33:07.279 --> 00:33:09.920 I can already tell you what your problem is. You're 633 00:33:09.920 --> 00:33:12.160 trying to do it all. You're trying to be the CFO, 634 00:33:12.279 --> 00:33:16.759 the CMO, all these different departments. We were wearing multiple hats. 635 00:33:16.759 --> 00:33:20.240 All of us were wearing five hats each, and they said, 636 00:33:20.279 --> 00:33:22.799 that's your

issue. And as soon as he told us that, 637 00:33:22.839 --> 00:33:25.200 we went out and hired a CFO and he came 638 00:33:25.240 --> 00:33:27.160 in and within the first week he's like, you guys 639 00:33:27.200 --> 00:33:28.799 have plenty of money. You don't need to raise money. 640 00:33:28.839 --> 00:33:31.960 We're like, oh wow, okay, And it helped us make 641 00:33:32.000 --> 00:33:37.000 decisions right, And that's the thing at the very first starting. Yeah, 642 00:33:37.039 --> 00:33:39.480 it's hard work and getting something off the ground, but 643 00:33:39.559 --> 00:33:42.920 then it's hiring the right people. Even now, I want 644 00:33:42.920 --> 00:33:44.559 to be able to hire people who are a lot 645 00:33:44.599 --> 00:33:47.519 smarter than me at this because I don't know what 646 00:33:47.559 --> 00:33:51.680 I'm doing basically, especially at this level, it gets way bigger. 647 00:33:51.759 --> 00:33:55.519 We've never done it before. We're just we even may 648 00:33:55.960 --> 00:33:58.039 step back a little bit so that other day to. 649 00:33:58.640 --> 00:34:03.000 Can do yuh, but it's your baby too, so that 650 00:34:03.160 --> 00:34:06.319 takes a lot, I mean a lot of trust and 651 00:34:06.440 --> 00:34:10.360 a lot of vulnerability and showing that Okay, yeah, you know, 652 00:34:10.440 --> 00:34:14.400 maybe we don't need to be making all those decisions. 653 00:34:14.199 --> 00:34:17.039 Decisions well, that would be really hard. And to be truthful, 654 00:34:17.760 --> 00:34:22.239 there's so many meetings now, yeah, we hate I hate meetings, 655 00:34:22.400 --> 00:34:26.039 So like, please somebody take this over, because you know, 656 00:34:26.159 --> 00:34:27.920 this is just not fun anymore. You know, when you're 657 00:34:27.960 --> 00:34:34.320 starting out and you're doing in starting in the trenches, 658 00:34:34.400 --> 00:34:36.920 working the expos. We show up at the expos still 659 00:34:37.480 --> 00:34:39.960 and we like to see and get the beat on 660 00:34:40.079 --> 00:34:43.519 the stream, to see meet customers and see what see 661 00:34:43.519 --> 00:34:45.079 what's going to be the next thing that we need 662 00:34:45.119 --> 00:34:47.239 to come out with. We did go to the Arnold 663 00:34:47.280 --> 00:34:50.159 and people are like, you're still coming to these I'm like, yeah, 664 00:34:50.199 --> 00:34:53.559 I know, right, so, but we still go to them 665 00:34:53.599 --> 00:34:57.280 and we love, you know, mingling with the people. I guess, 666 00:34:57.360 --> 00:34:58.400 so it's our baby. 667 00:34:58.679 --> 00:35:00.760 I love that. I think that it's great that you 668 00:35:00.880 --> 00:35:02.000 show up and. 669 00:35:02.119 --> 00:35:03.840 You're I think we're one of the only brands that 670 00:35:03.920 --> 00:35:07.599 do it. Most people don't even know the owners of 671 00:35:07.599 --> 00:35:10.280 the most brands, so and they know that we show up. 672 00:35:10.840 --> 00:35:14.400

Yeah you do. I was that scheduling. 673 00:35:14.960 --> 00:35:18.719 Yes, yeah, this last winter, I've got a heavy dose 674 00:35:18.719 --> 00:35:20.559 of that. And it was so fun because you just 675 00:35:20.599 --> 00:35:23.159 know when the when the Bucked Up crew shows up, 676 00:35:23.320 --> 00:35:27.239 it's a party. And so not only do you show up, 677 00:35:27.360 --> 00:35:30.159 but your teams show up. 678 00:35:30.400 --> 00:35:31.400 And I love it. 679 00:35:31.480 --> 00:35:35.000 And you know, it does take a little trust, but 680 00:35:35.480 --> 00:35:40.920 you have to have these people, these processes, these systems 681 00:35:40.960 --> 00:35:44.880 in place, Otherwise you just bottleneck it and it's that 682 00:35:45.079 --> 00:35:47.639 rock in the funnel that doesn't let anything go past. 683 00:35:48.360 --> 00:35:52.320 And once you have the right people, which you know, 684 00:35:52.360 --> 00:35:54.239 we've had some great people to help us get to 685 00:35:54.239 --> 00:35:58.639 where we are, and we put these crazy systems in 686 00:35:58.679 --> 00:36:01.119 place that cost lots of money and we're like, wait, 687 00:36:01.199 --> 00:36:04.400 what what are we spending? But it then opens that 688 00:36:04.440 --> 00:36:06.960 funnel and you're like, oh, this is why we needed this. 689 00:36:07.360 --> 00:36:08.800 I didn't want to do it, but we did it. 690 00:36:08.840 --> 00:36:12.559 And then you're making decisions based off facts, not just guesses. 691 00:36:13.199 --> 00:36:15.280 You know, before we were throwing things against the wall 692 00:36:15.480 --> 00:36:19.239 hopefully that they stick. Now we're actually going, hey, let's 693 00:36:19.239 --> 00:36:24.280 make a calculated decision and and it tends to work 694 00:36:24.320 --> 00:36:25.400 a lot lot better for us. 695 00:36:26.360 --> 00:36:30.079 So you're based in Utah, you Clearfield is where? 696 00:36:30.280 --> 00:36:33.360 Yeah, we were basically born and raised in Clearfield on 697 00:36:33.400 --> 00:36:37.199 a farm up there, went to Clearfield High School. Falcons 698 00:36:37.280 --> 00:36:40.800 number one. You know, we we we hated being farmer. 699 00:36:40.880 --> 00:36:43.239 We're like, this is too hard to work, Like nobody 700 00:36:43.280 --> 00:36:47.119 wants to be a farmer. Now that we've gotten this business, 701 00:36:47.159 --> 00:36:50.559 and we're guess what we're going back to? Are we 702 00:36:50.679 --> 00:36:53.360 going back to I now have a bunch of I 703 00:36:53.360 --> 00:36:56.480 got horses. I'm like, what am I doing? We're going 704 00:36:56.519 --> 00:36:59.320 back to being farmers. Isn't that weird? My Dad's like, well, 705 00:36:59.360 --> 00:37:01.559 why didn't you have horse? Is sooner? I'm like I did. 706 00:37:01.599 --> 00:37:05.039 I had a one hundred and ten horse side by 707 00:37:05.119 --> 00:37:08.400 side razor. Yeah, there's razor, and I didn't have to 708 00:37:08.400 --> 00:37:10.400 feed it

every day. Now look what I'm doing. 709 00:37:10.599 --> 00:37:13.880 Yeah. So well, my question that goes along with that 710 00:37:14.119 --> 00:37:18.559 is how much does your success come from being based 711 00:37:18.599 --> 00:37:22.880 in Utah and founded in Utah and growing from here, 712 00:37:22.960 --> 00:37:26.239 tell me, like, give us that Utah story. 713 00:37:26.599 --> 00:37:30.639 Utah is an unbelievable place to start a business. Number One, 714 00:37:31.199 --> 00:37:34.119 you usually know a lot of people because everybody knows 715 00:37:34.119 --> 00:37:37.159 their neighbors kind of network, and you know, people talk. 716 00:37:37.599 --> 00:37:40.840 And that's what's awesome about Utah is that, you know, 717 00:37:40.880 --> 00:37:42.800 it's a great place to start a brand because if 718 00:37:42.840 --> 00:37:46.159 it really starts, they tell a lot of people about it. 719 00:37:46.519 --> 00:37:48.079 And you know, at the end, at the end of 720 00:37:48.119 --> 00:37:50.400 the day, we were going, hey, it's not about these 721 00:37:50.400 --> 00:37:54.199 big influencers. It's about these micro influencers that really get 722 00:37:54.239 --> 00:37:57.320 behind you and really move the needle. You would rather 723 00:37:57.400 --> 00:38:00.400 have an army of people rather than just one person. 724 00:38:01.000 --> 00:38:03.559 And that's what we did with our brand. We said, hey, 725 00:38:04.599 --> 00:38:07.360 no matter where you are in your fitness journey, you're 726 00:38:07.360 --> 00:38:11.639 welcome to Bucked Up. It doesn't matter if you're skinny, fat, 727 00:38:11.760 --> 00:38:13.559 want to put on muscle, want to lose weight, it 728 00:38:13.599 --> 00:38:16.199 didn't matter. We got we got teased at first, actual, 729 00:38:16.280 --> 00:38:19.639 yeah we did, because when you were taking just anybody 730 00:38:19.679 --> 00:38:22.559 on and they're like, you don't even have any bodybuilders 731 00:38:22.639 --> 00:38:26.480 or any of these like really good fitness influencers, and 732 00:38:26.519 --> 00:38:33.440 we're like, well that's we that's us. Come on, dude, 733 00:38:33.719 --> 00:38:35.440 I've been working out for a year. You know in 734 00:38:35.599 --> 00:38:39.039 Utah is so good. It also is like, if you 735 00:38:39.079 --> 00:38:41.440 want to start a company, Utah is a great place 736 00:38:41.480 --> 00:38:44.079 to do it because you have people that speak languages 737 00:38:44.440 --> 00:38:47.119 because they've been on missions. You can start a whole 738 00:38:47.119 --> 00:38:50.360 sales floor in two seconds with all these return missionaries 739 00:38:50.760 --> 00:38:56.079 and you can immediately explode cells. But UTA's so great 740 00:38:56.199 --> 00:39:01.519 and the people are all respecting here. People people talk 741 00:39:01.599 --> 00:39:03.519 to each other. I mean that's at the end of 742 00:39:03.519 --> 00:39:07.880 the day. They just everybody knows. You could

I honestly, 743 00:39:07.920 --> 00:39:11.039 you can probably name someone and it's like two degrees 744 00:39:11.079 --> 00:39:13.639 of Kevin Bacon within two people, you can find out 745 00:39:13.920 --> 00:39:15.199 somebody that's related to them. 746 00:39:15.320 --> 00:39:16.960 As you know, we did that when you guys first 747 00:39:17.000 --> 00:39:20.760 walked in. Yeah, instantly we already knew people that you knew. 748 00:39:20.800 --> 00:39:24.159 And yeah, I just loved what you've highlighted today. I 749 00:39:24.559 --> 00:39:27.599 think one of my last things is is just we've 750 00:39:27.639 --> 00:39:30.639 recognized you as part of the Mountain West Capitol Network, 751 00:39:30.639 --> 00:39:33.360 as part of one of the fastest companies. You know, 752 00:39:33.400 --> 00:39:37.000 you've been recognized I think over three years. Yeah, the 753 00:39:37.079 --> 00:39:38.519 last year was twenty twenty four. 754 00:39:39.199 --> 00:39:40.599 But what is that. 755 00:39:40.719 --> 00:39:43.159 How does that make you feel? Like? How does that, 756 00:39:43.360 --> 00:39:46.280 you know, motivate you? What does that mean to you 757 00:39:46.679 --> 00:39:49.519 to be recognized not just by Mount and West Capitol Network, 758 00:39:49.559 --> 00:39:52.079 but I mean there's a lot of others that And. 759 00:39:52.000 --> 00:39:54.719 We're super competitive. We were fighting to get out of 760 00:39:54.760 --> 00:39:57.400 the womb here. I mean we were we were super 761 00:39:57.440 --> 00:39:59.760 competitive all growing your wombmates. 762 00:40:00.239 --> 00:40:00.440 Yeah. 763 00:40:01.840 --> 00:40:05.599 So there was one point in our lives so that 764 00:40:05.639 --> 00:40:08.480 we were so competitive that they sent me to Alaska. 765 00:40:08.880 --> 00:40:10.360 They shipped me off my parents ship. 766 00:40:10.519 --> 00:40:11.039 You are the one. 767 00:40:11.119 --> 00:40:18.079 We were somehow. I had a guy who okay, now 768 00:40:19.760 --> 00:40:23.119 you know, but we we ended up separating because we 769 00:40:23.119 --> 00:40:26.119 were so competitive. It was just a battle every day. 770 00:40:26.119 --> 00:40:28.000 And we would fight three or four times a day 771 00:40:28.280 --> 00:40:30.880 because we were going out playing basketball on the driveway. 772 00:40:31.119 --> 00:40:33.320 Next thing you know, we're fighting. Five minutes later, we're 773 00:40:33.320 --> 00:40:35.400 fine and we go play again. My parents are like, 774 00:40:35.440 --> 00:40:38.280 we're done doing this. We're done. You guys are physically 775 00:40:38.360 --> 00:40:40.920 hurting each other. We're done doing this. So I got 776 00:40:40.960 --> 00:40:43.960 sent up to Alaska for about three months and came 777 00:40:44.000 --> 00:40:46.480 back and everything seemed to kind of chill out a 778 00:40:46.480 --> 00:40:50.000 little bit and realized we're better together than we are apart. 779 00:40:50.039 --> 00:40:53.719 But we are super competitive. So when we see these numbers, right, 780 00:40:53.760 --> 00:40:56.880 and we see these, we're like, how are we not higher? 781 00:40:57.039 --> 00:40:59.760 You know, like, you know, we we are doing some 782 00:41:00.480 --> 00:41:02.719 I mean we're going to probably hit three hundred million 783 00:41:02.800 --> 00:41:07.199 this year in revenue, and we're still like, hey, we 784 00:41:07.280 --> 00:41:10.480 still are so competitive about what we got to just 785 00:41:10.559 --> 00:41:13.320 work hard. We still think we're the little guys, which 786 00:41:13.440 --> 00:41:15.599 we are in the big scheme. I mean, look who 787 00:41:15.599 --> 00:41:18.079 we're going up against. We're going up against red bulls 788 00:41:18.159 --> 00:41:21.920 and monsters and and different things. But yeah, we're we're 789 00:41:21.960 --> 00:41:25.159 the little guys. And we did learn how to work hard, 790 00:41:25.760 --> 00:41:29.679 and that's helped us get I would say probably eighty 791 00:41:29.840 --> 00:41:33.800 ninety percent of the way because sometimes even though we 792 00:41:33.800 --> 00:41:35.480 didn't know what we were doing and we just kind 793 00:41:35.480 --> 00:41:39.239 of outworked people, so that that helped us a lot. 794 00:41:39.400 --> 00:41:41.559 I love that's that's a key to your story. I 795 00:41:41.599 --> 00:41:44.119 think that just the work ethic and your you know, 796 00:41:44.239 --> 00:41:46.199 speed and execution. 797 00:41:46.079 --> 00:41:48.960 And really we just think we're hustlers. You know, we 798 00:41:49.000 --> 00:41:52.119 still think we're twenty five, but our bodies tell us different. 799 00:41:52.159 --> 00:41:55.719 But you know, we are hustlers. You enjoy the hustle, yeah, 800 00:41:55.760 --> 00:41:59.039 we do, and we like starting one of our straits 801 00:41:59.079 --> 00:42:01.840 is starting things, you know, and then hiring the people 802 00:42:01.840 --> 00:42:05.079 to help us finish, you know. So it's great, that's 803 00:42:05.119 --> 00:42:07.800 that's what we like to do. Well, we hope you apply. 804 00:42:08.000 --> 00:42:11.519 We're applications are open right now, so we'll love to 805 00:42:11.559 --> 00:42:14.119 recognize this, this great company that you've built. 806 00:42:14.239 --> 00:42:17.280 It's just amazing. It's funny because we'll get people that 807 00:42:17.320 --> 00:42:20.199 we haven't met. They'll come up and say, I'm so 808 00:42:20.320 --> 00:42:24.159 proud of you. We're like, we don't even know these people, 809 00:42:25.159 --> 00:42:27.719 and so it's fun. That's great. Yeah, it's fun and 810 00:42:27.719 --> 00:42:30.400 it's fun to be you know, you go to different 811 00:42:30.400 --> 00:42:32.599 places and you see your brand and you see someone 812 00:42:32.639 --> 00:42:35.199 wearing it. We'll go to like a UFC fight down 813 00:42:35.280 --> 00:42:37.000 in Vegas and there's a couple of people in the 814 00:42:37.039 --> 00:42:40.800

audience that are wearing your your flying shirt and you're like, yeah, 815 00:42:41.760 --> 00:42:44.320 this is awesome. So it's just it's just fun to 816 00:42:44.360 --> 00:42:47.880 see and and and recognize that it's gotten this big. 817 00:42:48.119 --> 00:42:50.719 The first actually the really biggest first time that I 818 00:42:50.760 --> 00:42:53.599 was like, wow, this is actually we're onto something. We 819 00:42:53.840 --> 00:42:57.280 went with our kids to California, the Disneyland. We stopped 820 00:42:57.280 --> 00:42:59.960 at a subway. My little daughter was wearing a buck 821 00:43:00.119 --> 00:43:02.599 up shirt and the guy behind the counter was like, hey, 822 00:43:02.639 --> 00:43:04.320 do you know bucked up? How are you wearing a 823 00:43:04.360 --> 00:43:07.559 bucked up T shirt? And they were She was like, Dad, 824 00:43:07.559 --> 00:43:10.320 tell them who you are. And I'm like, no, fuddy, 825 00:43:10.639 --> 00:43:13.360 I'm really I'm the janitor and I worked there. No, 826 00:43:13.639 --> 00:43:16.360 But that's when I was like, Wow, we were really onto. 827 00:43:16.559 --> 00:43:19.440 We actually have a brand, yeah, and let's just make 828 00:43:19.480 --> 00:43:21.159 it really grow. And that's where we are today. So 829 00:43:21.199 --> 00:43:25.920 it's been awesome. It's been a fun ride. It's crazy fun. 830 00:43:26.079 --> 00:43:26.639 You've got a. 831 00:43:26.719 --> 00:43:29.960 Ton of people just cheering you on and supporting you 832 00:43:30.679 --> 00:43:36.920 from all walks actually, and just really quick, what's next? 833 00:43:37.239 --> 00:43:42.519 So we've talked about we talked about that, like what where, 834 00:43:42.800 --> 00:43:44.519 what should we be looking for down the road? Can 835 00:43:44.559 --> 00:43:45.280 you even share that? 836 00:43:46.079 --> 00:43:49.000 Yeah, I mean I think I think Ryan. Then in July, 837 00:43:50.960 --> 00:43:54.360 we're trying to take a little step back from the 838 00:43:54.440 --> 00:43:57.039 day to day. We sometimes feel like we're getting in 839 00:43:57.079 --> 00:44:01.760 the way now and it's just not what we're good at. 840 00:44:02.000 --> 00:44:04.840 We would want to focus on stuff that, you know, 841 00:44:04.920 --> 00:44:08.360 like founder led you know, events and different things where 842 00:44:08.360 --> 00:44:11.440 we can go out and associate and network and do 843 00:44:11.480 --> 00:44:15.280 what we're good at. But that's kind of we're trying 844 00:44:15.280 --> 00:44:18.960 to take it's been ten years of hard going and 845 00:44:19.079 --> 00:44:21.559 we have even family members that are there. We told 846 00:44:21.599 --> 00:44:23.840 them they still have ten years to catch up to us, 847 00:44:24.039 --> 00:44:27.159 but you know, and they're really good in the in 848 00:44:27.199 --> 00:44:30.920 the company. So we appreciate our family being there along 849 00:44:30.960 --> 00:44:33.280 the way. We used to feel all the orders at 850 00:44:33.280 --> 00:44:36.440 first with our families and it was it's it's really 851 00:44:36.480 --> 00:44:40.480 been a good family focused business. But yeah, we're we're 852 00:44:40.559 --> 00:44:42.559 kind of taking a little we want to take a 853 00:44:42.559 --> 00:44:45.000 little step back from the day to day roles and 854 00:44:45.039 --> 00:44:47.280 we like to see the future, right like, we like 855 00:44:47.360 --> 00:44:49.400 to do things that are different than everybody else. We 856 00:44:49.400 --> 00:44:53.639 think longevity. We've invested in a stem cell company that 857 00:44:53.639 --> 00:44:56.039 we're going to help push here in the future. And 858 00:44:56.559 --> 00:44:59.599 there's just some things that we have and we also 859 00:44:59.639 --> 00:45:03.159 believe AI is really big and we feel like that 860 00:45:03.360 --> 00:45:06.239 is going to be whether people like it or not, 861 00:45:06.400 --> 00:45:08.159 that's going to be a big part of the future 862 00:45:08.679 --> 00:45:12.119 of our life. And so we're kind of on you 863 00:45:12.119 --> 00:45:15.159 know where we're maybe even thinking about consulting companies on 864 00:45:15.199 --> 00:45:17.760 how to implement AI into their businesses like we're doing 865 00:45:17.800 --> 00:45:20.559 with ours. And so those are some of the things. 866 00:45:20.760 --> 00:45:23.199 Some ideas that we have, but we'll see what happens 867 00:45:23.199 --> 00:45:26.480 when we actually, you know, step away from the day 868 00:45:26.519 --> 00:45:30.000 to day operations. I guess it's awesome. We'll see what 869 00:45:30.079 --> 00:45:34.079 happens here in the future. We're cheering for you. Well, 870 00:45:34.119 --> 00:45:36.519 we appreciate it, and you know, we want to thank 871 00:45:36.559 --> 00:45:39.360 everyone that's supported our brand over the years. It's been 872 00:45:39.440 --> 00:45:42.519 ten years and we've seen amazing growth and we couldn't 873 00:45:42.519 --> 00:45:45.719 do it without the people here in Utah and everywhere 874 00:45:45.719 --> 00:45:49.360 else that support our brand. It's just awesome. We had 875 00:45:49.360 --> 00:45:53.000 a warehouse cell two weeks ago and is the turnout 876 00:45:53.119 --> 00:45:58.000 is crazy? They were lined up around. Yeah, it was wild. 877 00:45:58.679 --> 00:46:01.559 We just can't thank people. We almost did five hundred 878 00:46:01.639 --> 00:46:04.679 thousand dollars in one day and these are selling five 879 00:46:04.719 --> 00:46:07.880 dollars T shirts. Yeah, I mean it was crazy. People 880 00:46:07.880 --> 00:46:10.719 were walking out with piles of clothes and we put 881 00:46:10.719 --> 00:46:13.239 them in trash bags because they needed a trash bag 882 00:46:13.280 --> 00:46:16.639 to carry stuff out. Yeah, just crazy. What's fun? Awesome? Wow, 883 00:46:16.880 --> 00:46:21.039 I love that. But thanks for having us on. We 884 00:46:21.440 --> 00:46:22.039

appreciate it. 885 00:46:22.159 --> 00:46:26.039 No, we're grateful that you could share your story with us. 886 00:46:26.639 --> 00:46:28.519 Been a fan for a while, and we're excited to 887 00:46:28.519 --> 00:46:31.400 see our golf tournament in July. You guys are just 888 00:46:31.440 --> 00:46:34.119 really great at like giving back and supporting, and so 889 00:46:34.559 --> 00:46:34.920 thank you. 890 00:46:35.000 --> 00:46:36.519 We feel that's a big part of it, you know. 891 00:46:37.039 --> 00:46:39.559 And we do have people that come to our warehouse, 892 00:46:39.639 --> 00:46:41.800 like teams have us hit us up all the time. 893 00:46:41.960 --> 00:46:43.480 We say, come into our warehouse and you can earn 894 00:46:43.519 --> 00:46:45.519 as much as you want. We had one team earned 895 00:46:45.519 --> 00:46:49.599 thirty something thousand dollars traveled over to Europe to play soccer. 896 00:46:50.280 --> 00:46:52.480 One high school team because they were able to come 897 00:46:52.519 --> 00:46:54.960 in and we'll say, hey, do whatever you want, well 898 00:46:55.639 --> 00:46:58.599 we'll help. We gave them stuff to do to help 899 00:46:58.719 --> 00:47:01.760 support their team as well an opportunity to make money. 900 00:47:02.079 --> 00:47:04.880 So cool, and it's just a great example I think 901 00:47:04.960 --> 00:47:07.800 of giving back and supporting the community. So I think 902 00:47:07.840 --> 00:47:13.119 that that just is awesome. We are so thankful for 903 00:47:13.159 --> 00:47:16.800 you to join us today. It has been just amazing 904 00:47:16.800 --> 00:47:18.760 to hear the story and to get to know you 905 00:47:18.800 --> 00:47:22.079 both a little more individually. 906 00:47:22.599 --> 00:47:23.519 Together together. 907 00:47:24.360 --> 00:47:26.760 Your story of hard work and passion is an example 908 00:47:26.800 --> 00:47:29.239 to all of us who chase what matters most and 909 00:47:29.280 --> 00:47:33.000 shoot for the stars. We are proud to highlight your 910 00:47:33.039 --> 00:47:35.320 work here at Mountain West Capital Network. 911 00:47:35.400 --> 00:47:37.280 And for our listeners who want to learn more, how 912 00:47:37.360 --> 00:47:38.760 do they find you? 913 00:47:39.599 --> 00:47:41.960 Really, they just go to bucked up dot com and 914 00:47:42.039 --> 00:47:45.239 they can see basically what we have as far as 915 00:47:45.320 --> 00:47:48.559 products and things that we sell, and then they can 916 00:47:48.559 --> 00:47:51.800 follow us on Instagram as well. Mine's Bucked Up CEO 917 00:47:51.960 --> 00:47:56.119 and mine is j Way ninety nine, but Jeff Gardner 918 00:47:56.119 --> 00:47:57.519 if you look up yea. 919 00:47:59.079 --> 00:48:02.199 And to everyone, thank you for joining us. A special 920 00:48:02.239 --> 00:48:05.280 thanks to the launch Pod team, Johnny and Christine for 921 00:48:05.320 --> 00:48:08.280 producing our show, Zachary Reid for his vision and direction 922 00:48:08.360 --> 00:48:13.440 as producer, Katie Brown, Operations Specialist for keeping us in 923 00:48:13.440 --> 00:48:15.920 line and on track, and Garrett Lawson and Kevin Jessup 924 00:48:15.920 --> 00:48:19.760 for serving as our Mountain West Capital Network podcast chairs. 925 00:48:20.159 --> 00:48:22.320 And don't forget to leave us a five star review 926 00:48:22.360 --> 00:48:25.960 and subscribe to stay updated on Utah's fastest growing companies 927 00:48:26.039 --> 00:48:29.239 and the leaders shaping our business future. There's nothing we 928 00:48:29.280 --> 00:48:32.679 appreciate more than hearing from our listeners, rate, review, and share. 929 00:48:33.360 --> 00:48:34.719 Welcome to the Warnes Circle.