UDSKRIFT 🔗
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Welcome everybody.
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Today I have uh Rich Rosenthal.
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Thank you for coming on.
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Thank you for having me.
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You're welcome.
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Um you've been friends for a long time with your um uh one of your closest friends and former partner, Steve Abrams.
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And um and so I hope you love him as much as I do.
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He is one of the you know, it's funny, we may be relatives.
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Do you know this?
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Also, my birth name was Abrams.
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My last name.
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And you know, it's traced to, you know, Belarus in Eastern Europe of some kind.
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Um and um I it that was my father's last name, but my father wasn't really involved in my life, so it's I think I was 10 or 11.
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I took my grandfather's last name, my mother's birth name, Brockland.
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But it was Rich Richard Abrams was my birth name, and so I told him that recently, and he's like, We've gotta be related.
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Like, we how what's the chances of like it's it was Obramowitz and then Abrams?
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Was his the same?
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Yes.
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So I said, could you please go and do one of those DNA things?
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You know, and he's like, he's afraid that there's a kid out there, you know what happens, you know what happens, but I I keep I'm gonna keep pushing him to do it because I've always had like I felt like a connection to him or something.
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And I said, We've got like we there there there has to be some relation because they can't we're from the same area, you know, our ancestors are from the same area in Eastern Europe, and we had the same last name.
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There's gotta be Did you say Belarus?
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Like Belarus, Poland, um well, Belarus is Russia, right?
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Russia, but but that that whole area like Ukraine, Poland, it was all sort of a blur at the time, right?
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It wasn't there wasn't really you know, Poland what came around in the 20s, so it was you know that that area was uh um it was all from that area Ukraine-Poland uh region.
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So he uh so anyway, we we think we're related.
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So my grandfather Max was from Bialistok.
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Okay, which if you ever saw the producers, which I'm sure you have, yes, it was Max Bialistok by coincidence said, but my grandfather was from Bialistok.
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So the show or the movie or the play, um, the producers, there's this scene where
Load full transcript
they answer the phone, Bialostocka blue, Bialistokabloo.
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So Steve and I for probably 50 years.
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If you're gonna call each other like that.
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If if I answer the phone, I will go Bialistaka boom, and he does the same thing.
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Oh my god.
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And it's not every time, it's like every tenth time or something.
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It's just so that's so funny.
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Yeah, so anyhow, that so I've known him forever, and I've you know you know known about you, and you know, I've been here in I'm 50, right?
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So I've been here since I grew up in the New Haven area, but I've been in law school here since 97, so sort of knew you.
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You went to Yukon, I said?
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I went to Yukon Law, yeah.
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And uh I went to college at American University in DC, um, and then came back for law school and settled here.
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Um and I've always been a um a huge fan of what you guys have put together.
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I didn't really get into good food until college, maybe, or not college, law school, I would say.
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Took Stephen longer.
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Took Stephen longer, yeah.
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Yeah, yeah.
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He um yeah, he did talk about that.
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Yeah, he um he I just I just didn't, you know, we were we were poor, I was a poor family, so we didn't, you know, we go out maybe to Ponderosa or something, and that was a big deal.
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Texas toast, Kiko Rosa.
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Texas toast.
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I I do love Ponderosa still.
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There's one in there was one in um in Kissimmee for the longest time still.
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Where's Kissimmee?
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Next to Orlando.
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It's like Florida.
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Oh yeah, yeah, I'm sorry, yeah.
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I go Kissimmee, Connecticut.
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Yeah, Kissimmee, Florida.
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And uh, and so the two about four years ago when we were down in Florida, we went to Ponderosa, and it was great, the big salad bar, you know, it's fantastic.
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And uh um, but it's gone now.
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Like it just it didn't make it through.
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None left?
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None left.
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It's sad.
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There was there was a place, there's one left called York Steakhouse.
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I don't know if you remember that.
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It was one of West Farm's Mall.
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It's one of my favorite places.
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My grandparents would take me every Sunday, and it was General Mills that started that, and they had they were huge, and they had their test store in Columbus, Ohio.
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And the former manager there bought out the remaining one and he's still there, and now it's called like Rich's York Steakhouse.
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And I went there about 10 years ago, and it's all the same menu, and he still keeps it there, and it's in Columbus.
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You know, Columbus is like the testing ground for a lot of restaurants.
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But well, you know what that's from?
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That started from General Mills, who was the headquartered there, and they would test them all there.
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So all the chains and everything like that.
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That's kind of like that's Peoria.
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You know, if it works in Columbus, it'll work.
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It'll work anywhere, right?
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And so and and and it's funny because uh, you know, I want to get into that with you because sometimes you know, I wonder like some of those places, you know, and I've eaten at those places, I try to avoid them because I I think you can get better meals and I'd like to support you know local places, although they employ a lot of local people.
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Um like I wonder sometimes like I go into I've I've had those type that type of food before, and I just I don't I don't know how it works.
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I I to me it's it's not good.
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I mean, sometimes it is, right?
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You could get like there's somebody can make you, you know, a 3,000 calorie mac and cheese at the Cheesecake Factory that'll you know, you know, knock your socks out.
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Make you happy as hell.
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Oh my god, right?
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But it's like there's it's just made in a commissary somewhere with the worst possible ingredients, made with margarine and oil.
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And you know, we've all been sitting in a place like, you know, and I don't go, I probably do fast food less than once a year.
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Right.
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But I remember years ago, one of my partners, Mark Connolly, who uh I don't know if you know Mark, he was at Maxamori for years.
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I don't, and uh, another brother of mine, you know, yeah, unrelated brother.
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Mark, um, we were looking at some restaurant site in near the shoreline, and we stopped at Burger King on the way.
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We were just we had no time, but we're so hungry.
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The two of them are sit
two of us are sitting over the table eating like double whoppers with extra bacon, you know, whatever the whole whatever you could add to a sandwich.
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We're sitting there, we take two or three bites, and we go, we could go to the best restaurant, and it will not taste better than this taste right now.
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True, you know, and that's you know, and again, I don't love I don't even like fast food, but when it's there's a certain time, it just hits.
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When the mayo's going down your chin a little bit, and it's that special, like that processed mayo that's even more processed at that moment.
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More than Hellman's.
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And it's amazing.
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It's amazing.
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No, you're right.
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There is.
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There's something about it, and you go, you could you know, you could go to John George and spend you know 500 a person and you'll go, it was good.
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And you go to Burger King and you go, it's fucking delicious.
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Fucking delicious, right?
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And it's loaded with and and and there's you know, there's a theory that the the food scientists at these places, and there's a big lawsuit going on now, they're actually like marketing it to make it very addictive for Americans and and and and and contributing to the you know, we have disproportionate obesity odemic here than other countries.
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And the theory is that they've literally like drug, like they've literally made the product addictive well, sugar salt to make it addictive so the profits go up.
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Yes.
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Uh, because look, you can go, you've been to Italy, I'm sure, France.
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You go there and you eat like a king, right?
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You eat everything, and you come back and you're like, I didn't get any weight.
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You also walk 10 miles away.
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You walk a lot, too.
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Right.
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No, you're not.
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No, you're right.
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The food is the processed food.
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You know, you take um uh Robert Kennedy Jr., right?
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Crazy guy.
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Crazy as fuck.
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But the food stuff, I think.
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He's right.
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And I haven't paid a lot of attention to it, but his food philosophies, um I back him 100%.
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I agree with him on that.
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I agree with him, right?
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There's a huge problem.
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And I forgot some plaintiff's lawyers have gotten together and they're suing the you know, the big boys about this stuff that you basically, like the cigarette company litigation, saying you guys have fucked us and and made these problems because it can't be that like like the that there's you've marketed and and created these products that are hugely addictive and unhealthy, and for the sole purpose of your shareholder bottom line, it's really um it's really interesting.
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But let's back up a second because I'm getting ahead of myself because I want to talk to you about all this stuff.
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But well, we have two hours, right?
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We have six.
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Um, the and you're catering it.
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I didn't tell you that.
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Um, no, uh, so when um did you are you a Connecticut guy?
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Did you grow up?
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I grew up in West Harvard.
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Oh, you're a West Hartford guy.
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A Conor Call?
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A Hall.
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Hall or conversation.
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A hall, come on.
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You're a Hall.
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Okay.
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All right.
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My wife's a Conored lady.
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Oh god.
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So Well, we always like the Conored girls.
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The Conor girls.
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She's the Conner girl.
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Because they didn't know how they didn't know how queer we were.
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Yeah, yeah.
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They didn't have any history, so they, you know.
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So you so grow up right here.
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Yeah.
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And uh it's siblings.
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I have two older brothers.
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Okay.
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One six years older and one eight years older.
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Six.
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So I feel like I grew up almost an only child.
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Right.
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Other than I had siblings, you know.
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But as far as my junior high school and high school years, they were both until you're alone.
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Yeah.
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And then the so even six years though is a huge spread because he's nine and you're three.
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Right.
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He's off to a lot of things.
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Yeah, we have nice relationships now, but it wasn't.
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Right.
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Yeah.
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Yeah.
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Even my friends growing up, like I had like I have a brother.
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My mom remarried and had kids, my brother and I are 11 years apart.
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So we had a little time together, but then I was off to college.
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You're like an uncle.
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I'm like an uncle.
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But now we have a great relationship because the spread between you know 40 and 29, or you know, or 40 and 51 is nothing.
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Right.
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It's uh yeah, so you're here.
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Um, intact family, but parents growing up.
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Yeah, both stayed together.
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They're both passed away now.
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No, no, right.
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But at the time, yeah.
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What do they do?
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My dad was a CPA.
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Okay.
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And my both my brothers ended up being CPAs.
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Oh, interesting.
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So they they that CPA, was your mom a homemaker, or did she just she was a homemaker, but extremely involved.
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She worked more hours out of the home doing, I shouldn't say out of the home, but non-umestic stuff.
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Oh.
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Mostly Jewish related charities, you know, like Jewish Federation Temple.
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That was important to your family.
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You bar mitzfod and everything like that.
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Okay, so you were you conservative or reformed?
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Conservative.
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Conservative.
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And I'm a little less than that now.
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Yeah, yeah, yeah.
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I tell people I'm Jewish-ish.
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Well, I'm Jewish for sure.
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Yeah, yeah.
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No, I'm Jewish.
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My DNA is Jewish, but I'm saying in terms of everything else, I'm, you know, I'm a little weak on the observance.
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Well, that's right.
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Because my wife one day we go to a and my wife's a sh, you know, a shiksa goddess, and she yeah, we go somewhere, and I, you know, you know, I'm a marketer, I meet people and stuff, and I like she's seeing me and she pulls me aside, she's like, she saw me Jew it up with somebody, you know, like and she's like, what the hell was that?
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Like, I'm using Yiddish words and all this stuff.
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No, I know that.
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She's like, what is that?
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Yeah, and I
said, Oh, I can I could bring it out if I need to.
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Right.
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We talk we talk job, we talk Jewish chime.
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Talk Jewish jive, and she's like, I couldn't even believe this stuff.
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So so you do that, you barmits food, you're um you you you're living here, you go to the school.
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Well, do you go to college after right away?
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I go to uh I went to uh Bentley College, which is now Bentley University.
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Sounds much more special, doesn't it?
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No, yeah.
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That's right.
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I don't really know the difference, but um went through school, did got by through the skin of my teeth.
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Right, you were weren't a good student.
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Uh I wasn't there's two there's two sides to it.
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Okay.
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I don't think I was overly capable as far as you know, maybe a little uh ADD or whatever.
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And I didn't spend a lot of energy doing it.
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So the combination resulted resulted in very low GPA.
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Yeah, right.
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Because they didn't know what AD was then.
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They didn't.
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They didn't.
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Um it probably exists, it obviously existed and they probably knew about it, but not every kid got uh.
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Well, because I I I I'm an ADHD or and you know they they used to say, oh, he's very smart, doesn't apply himself, he's lazy, but he's very creative.
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But Rich, they didn't ever say I was smart and didn't apply myself.
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They said he didn't apply himself.
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All right, Mayor.
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All right, so what's Steve is at University of Rhode Island?
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No, or is he at Bentley though?
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No, Steve went to Bentley.
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Oh, Bentley, so that's where you mean.
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Steve's from Rhode Island, but he went to Bentley.
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Right, right.
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I remember now.
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All right.
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So do you like as a kid, do either of your parents cook in the house?
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My mother was a very good cook.
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What's the best dish she made?
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You know, her Jewish cooking was very good.
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Brisket and lima beans?
00:11:19.679 --> 00:11:21.600
She used to make a dish that I hated.
00:11:21.840 --> 00:11:23.039
Not pacha or something like that.
00:11:23.200 --> 00:11:26.000
No, she used to make a side dish of mushrooms and lima beans.
00:11:26.080 --> 00:11:26.639
Oh, I've had that.
00:11:26.879 --> 00:11:29.919
And as a kid, that was the only two foods I did not like.
00:11:30.320 --> 00:11:32.080
I pretty much liked everything growing up.
00:11:32.240 --> 00:11:38.080
But mushrooms and lima beans to me were the most disgusting things in the world, which now I think that dish I'd probably like.
00:11:38.559 --> 00:11:40.240
Because there's nothing I don't like now, really.
00:11:40.480 --> 00:11:40.720
Wow.
00:11:41.200 --> 00:11:43.360
So she made the like traditional salt.
00:11:44.000 --> 00:11:47.600
But then she but then she was made things like she grew up in a kosher home.
00:11:47.679 --> 00:11:50.720
Her father was Max was orthodox, started a temple, you know.
00:11:50.799 --> 00:11:54.559
Oh, she was not orthodox, but she was still culturally very Jewish.
00:11:54.799 --> 00:11:59.679
But she would make like baked stuff shrimp, stuffed clams, things like that, and they were great.
00:11:59.840 --> 00:12:03.039
I still haven't had a bakey stuffing nearly as good as my mother's.
00:12:04.080 --> 00:12:05.279
So she would eat shellfish.
00:12:05.440 --> 00:12:05.840
Oh yeah.
00:12:06.000 --> 00:12:06.559
Okay, oh yeah.
00:12:06.720 --> 00:12:08.639
So you were conservative, but you would still eat shellfish.
00:12:08.879 --> 00:12:10.799
I know, but uh, we were it was more cultural.
00:12:11.440 --> 00:12:12.879
Well, I guess that would fall into cultural anyway.
00:12:13.120 --> 00:12:15.440
But you went the you went to Yom Kippers uh ceremony.
00:12:15.919 --> 00:12:16.399
Oh yeah, yeah, yeah.
00:12:16.480 --> 00:12:19.679
Yeah, no, we'd have great seders, great, you know, we did all that stuff.
00:12:20.080 --> 00:12:21.840
But you'd eat a hamburger, a cheeseburger.
00:12:21.919 --> 00:12:22.240
Oh yeah.
00:12:22.399 --> 00:12:22.799
Yeah, yeah.
00:12:22.879 --> 00:12:23.360
Okay, yeah.
00:12:23.519 --> 00:12:23.840
All right.
00:12:24.000 --> 00:12:25.039
So so she made that.
00:12:25.120 --> 00:12:28.720
What um I mean, she bought ham cold cuts, if I recall.
00:12:29.360 --> 00:12:31.120
All right, so that's funny you say cold cuts.
00:12:31.360 --> 00:12:32.480
You ever heard the word cold cuts?
00:12:33.279 --> 00:12:33.679
Yeah, yeah, yeah.
00:12:33.759 --> 00:12:34.159
That's so funny.
00:12:34.399 --> 00:12:34.799
Lunch meat.
00:12:34.879 --> 00:12:35.200
That's what I'm saying.
00:12:35.600 --> 00:12:36.639
That's what the working class says.
00:12:36.960 --> 00:12:38.080
They say lunch meat, yeah.
00:12:38.240 --> 00:12:41.279
So she would make that lunch meat is a step above a slim gym.
00:12:41.440 --> 00:12:42.159
A slim gym.
00:12:42.240 --> 00:12:43.600
Uh um, what did you never heard of that?
00:12:43.679 --> 00:12:44.559
Yeah, you know a slim gym.
00:12:44.799 --> 00:12:48.480
So so tell me about the um, so how often would would she do
Sunday dinners?
00:12:48.559 --> 00:12:52.080
Was there a I don't remember Sunday dinners like you know, as a thing.
00:12:52.240 --> 00:12:53.759
Friday night dinner was a big deal.
00:12:53.919 --> 00:12:54.559
That was the shopping.
00:12:54.960 --> 00:13:03.919
Yeah, and it wasn't a again, it was not a you know, she'd like the candles, we'd have dinner, and you had the typical roasted chicken or or um brisket, etc.
00:13:04.320 --> 00:13:09.360
So you did that and um and and your dad's a CPA, but did he have his own practice or was he in a bigger?
00:13:10.159 --> 00:13:13.919
He started in a kind of a smaller practice, which grew into a very large practice.
00:13:14.000 --> 00:13:15.519
I don't know if you ever heard of Bloom Shapiro.
00:13:15.759 --> 00:13:15.919
Yeah.
00:13:16.080 --> 00:13:18.320
So it it it turned into that over the years.
00:13:18.639 --> 00:13:19.360
Oh okay.
00:13:19.440 --> 00:13:20.080
So he did that.
00:13:20.240 --> 00:13:24.000
So so nobody, anybody involved in hospitality or a restaurant?
00:13:24.240 --> 00:13:24.399
Nothing.
00:13:24.639 --> 00:13:25.519
No, they were hospitable.
00:13:25.759 --> 00:13:27.840
Hospitable, but not in like in an official capacity.
00:13:28.159 --> 00:13:29.840
There was always a seat empty at my mother's table.
00:13:29.919 --> 00:13:31.600
So people I should say empty.
00:13:31.759 --> 00:13:34.320
If there was someone who was not had a place to eat, they were coming.
00:13:35.039 --> 00:13:36.480
And your friends would come over and she'd feed them?
00:13:36.879 --> 00:13:39.360
I mean, it was never like, oh, we're having dinner, you gotta go home.
00:13:39.519 --> 00:13:39.759
Right, right.
00:13:40.000 --> 00:13:41.120
Or having dinner, do you want to stay?
00:13:41.279 --> 00:13:41.679
Right, it's right.
00:13:41.759 --> 00:13:46.879
It's always that sort of like I always say it's almost like the Jews and the Italians are very similar in that sense.
00:13:46.960 --> 00:13:48.720
Like the the joke is right, Italians are happy to.
00:13:49.039 --> 00:13:50.080
Who's got better food though?
00:13:50.240 --> 00:13:50.879
Oh, the Italians.
00:13:51.120 --> 00:13:51.600
It's not even close.
00:13:51.759 --> 00:13:52.480
Oh, it's not even close.
00:13:53.279 --> 00:13:54.080
Oh, it's not even close.
00:13:54.399 --> 00:13:57.360
You know, we we kind of end at bagels and locks as far as been really good.
00:13:58.000 --> 00:13:59.759
After that, it's you know, we lose big time.
00:13:59.919 --> 00:14:00.639
We lose big time.
00:14:00.720 --> 00:14:01.200
That's correct.
00:14:01.279 --> 00:14:04.159
It's it's we the kosher the kosher food now.
00:14:04.240 --> 00:14:05.840
I know Rabbi, you know Rabbi Gopin.
00:14:05.919 --> 00:14:06.080
Sure.
00:14:06.240 --> 00:14:06.399
Right?
00:14:06.480 --> 00:14:09.279
He comes here and beats with me off the he stops by the visit?
00:14:09.600 --> 00:14:11.039
He comes by gonna write him a check.
00:14:11.120 --> 00:14:12.159
He's probably waiting right out the door.
00:14:12.799 --> 00:14:14.159
I love him, but you can't outlast him.
00:14:14.240 --> 00:14:15.039
He can't outlast him.
00:14:15.120 --> 00:14:16.960
He comes and he comes and he sends his menu.
00:14:17.039 --> 00:14:24.720
I told him the police stop sending every Friday they knock on the door and they get all the flustered because the girls are wearing a dress and they walk in and then Don't try to shake, don't shake his hand.
00:14:24.879 --> 00:14:25.360
Don't shake his hand.
00:14:25.519 --> 00:14:31.120
No, he's okay, but like the uh then I try to have the uh the other people, I say to them, I said, I want to read some old tests, some New Testament with you.
00:14:31.200 --> 00:14:31.840
And they're like, We can't.
00:14:31.919 --> 00:14:33.679
And I'm like, I'll read the old testament, we'll be the new testament.
00:14:33.759 --> 00:14:35.519
I give them a hard time, but the young kids.
00:14:35.600 --> 00:14:40.000
But oh yeah, so he has me to an event, and the kosher food has come a long way.
00:14:40.080 --> 00:14:40.879
Like it's delicious.
00:14:40.960 --> 00:14:44.639
Like they have it catered by, I forgot who caters it now, maybe Yossi, you know, Yossi.
00:14:44.879 --> 00:14:45.600
I know of Yossi.
00:14:45.919 --> 00:14:47.120
I know he's a kosher caterer.
00:14:47.279 --> 00:14:49.679
When you're in town, go get his food, order it.
00:14:49.759 --> 00:14:52.240
It's it's more of like um it's Israeli.
00:14:52.480 --> 00:14:54.480
Yeah, yeah, I would love to love it.
00:14:54.720 --> 00:15:00.639
It's like, you know, uh like almost like like shawarma with uh these like Mennonite, I think, potatoes.
00:15:01.039 --> 00:15:01.519
And it's good.
00:15:01.679 --> 00:15:02.240
It's fantastic.
00:15:02.559 --> 00:15:03.039
Does he have a kid?
00:15:03.120 --> 00:15:04.080
Does he have a takeout type thing?
00:15:04.320 --> 00:15:05.120
Yeah, so mostly takeout.
00:15:05.200 --> 00:15:05.919
He caters, he does things.
00:15:06.080 --> 00:15:07.759
Nobody has like a Uber Eats, does it?
00:15:07.919 --> 00:15:08.720
Yeah, in Windsor.
00:15:09.039 --> 00:15:13.039
He has a couple of tables in there, but it's mostly uh delivery to West Hartford.
00:15:13.279 --> 00:15:20.399
Um and so I I was impressed because as a kid I remember like you know, kosher food, even if it was Italian or whatever was, it was always awful.
00:15:20.559 --> 00:15:21.919
And so now it's gotten better.
00:15:22.000 --> 00:15:22.879
They've they've gotten better.
00:15:22.960 --> 00:15:23.840
But you're right, the Italian.
00:15:24.159 --> 00:15:25.279
There's no reason it can't be good.
00:15:25.440 --> 00:15:26.639
There's no reason it can't be good.
00:15:26.879 --> 00:15:28.399
But you know, it's you know, it's sushi, right?
00:15:28.480 --> 00:15:30.480
It's Japanese food, so it's it's gonna be good.
00:15:30.559 --> 00:15:33.519
But the uh but the uh but Italians for sure have the best.
00:15:33.840 --> 00:15:36.720
I think they may
Italians are probably top five of cuisine in the world, I think.
00:15:36.960 --> 00:15:37.679
I think it's one easily.
00:15:37.919 --> 00:15:38.480
You think it's one?
00:15:38.720 --> 00:15:42.159
Yeah, I mean, especially the for something you could have often.
00:15:42.559 --> 00:15:42.799
I guess.
00:15:43.039 --> 00:15:44.159
You can't get another enough attack.
00:15:44.399 --> 00:15:44.879
That's true, right?
00:15:44.960 --> 00:15:47.440
You could have uh chicken franchise or chicken parm every night.
00:15:47.600 --> 00:15:48.720
A scar scarp?
00:15:48.879 --> 00:15:49.440
A chicken scarp.
00:15:49.519 --> 00:15:50.159
That's your scarp.
00:15:50.320 --> 00:15:51.200
That's my favorite one to make.
00:15:54.399 --> 00:15:55.679
I love a veal parm.
00:15:56.559 --> 00:15:57.440
You know what's funny?
00:15:57.600 --> 00:16:00.480
I grew up, veal parm was like the dish.
00:16:00.879 --> 00:16:02.639
And then people started eating chicken parm.
00:16:02.720 --> 00:16:04.799
I go, what a crappy imitation of veal parm.
00:16:05.840 --> 00:16:06.399
Chicken's better.
00:16:07.039 --> 00:16:08.240
I think chicken parm is better.
00:16:08.639 --> 00:16:12.399
Have you gotten the veal parm bone-in at Viron Rondo Asteria?
00:16:12.559 --> 00:16:13.360
I've never been there.
00:16:13.519 --> 00:16:14.399
You have to go there.
00:16:14.639 --> 00:16:15.200
Do you know him?
00:16:15.440 --> 00:16:15.600
No.
00:16:16.799 --> 00:16:17.840
I think I met him years ago.
00:16:18.559 --> 00:16:22.240
If you have time, you're driving, listen to the podcast he did here to just see the numbers.
00:16:22.960 --> 00:16:25.279
The guy's so admirable from what I've witnessed from afar.
00:16:25.519 --> 00:16:26.320
He's a lovely man.
00:16:26.480 --> 00:16:27.039
He's amazing.
00:16:27.120 --> 00:16:29.600
And his backstory is interesting about his mother in Greece.
00:16:29.759 --> 00:16:36.240
And he said to me, he, you know, when he came on, and I said, There's no way, you know, and Mother's Day, there's 3,200 covers.
00:16:36.639 --> 00:16:38.879
I said, You I said, there's no way your food's any good.
00:16:38.960 --> 00:16:40.240
I said, I said it to him right to his face.
00:16:40.399 --> 00:16:41.919
I said, There's no fucking way you can do that.
00:16:42.000 --> 00:16:43.200
He goes, You come and tell me your food.
00:16:43.440 --> 00:16:43.919
Are you telling me?
00:16:44.000 --> 00:16:45.679
I came in and said, Your food's delicious.
00:16:45.759 --> 00:16:47.600
He's got two 5,000 square foot kitchens.
00:16:47.759 --> 00:16:49.919
It's it's everything I've heard about him, it's great.
00:16:50.000 --> 00:16:52.399
You know, in the summer, uh, you know, I'm in Florida all winter.
00:16:52.559 --> 00:16:54.080
In the summer, I live in Old Saybrook.
00:16:54.240 --> 00:16:54.320
Okay.
00:16:54.399 --> 00:16:55.840
So And there's no to eat down there.
00:16:55.919 --> 00:16:56.240
Nothing to eat.
00:16:56.559 --> 00:16:57.120
No, no, there is.
00:16:57.360 --> 00:16:58.320
There's five places.
00:16:58.559 --> 00:16:59.200
Four, maybe.
00:16:59.840 --> 00:17:00.240
He knows.
00:17:00.399 --> 00:17:00.799
He goes.
00:17:01.120 --> 00:17:03.120
But uh, well, the best place to eat is at my house.
00:17:03.200 --> 00:17:04.880
But or Grano Orso in Essex.
00:17:05.200 --> 00:17:06.640
Grano Orso is very good.
00:17:06.720 --> 00:17:08.799
And uh there's, you know, Liv's is really good.
00:17:09.119 --> 00:17:10.079
Liv's is so solid.
00:17:10.240 --> 00:17:16.480
I've eaten probably in Liv's That's your place more than any restaurant other than Max restaurants in my life.
00:17:16.720 --> 00:17:17.279
Liv's is good.
00:17:17.359 --> 00:17:18.480
I like Lives Because he's there twenty.
00:17:18.559 --> 00:17:19.519
I've been there about 20 years.
00:17:19.599 --> 00:17:21.359
He's been there about the same time.
00:17:21.519 --> 00:17:24.160
And John's a uh very good chef.
00:17:24.319 --> 00:17:25.279
Um I like Lives.
00:17:25.440 --> 00:17:29.519
But every time we rent a place down there, and we're always like, No, it's you've got to go to New Haven or Essex.
00:17:30.319 --> 00:17:31.279
Or Cafe Rudier.
00:17:31.599 --> 00:17:32.079
Delicious.
00:17:32.240 --> 00:17:32.559
Delicious.
00:17:32.720 --> 00:17:34.640
Yeah, so there's a handful of very good places.
00:17:35.599 --> 00:17:37.440
And um, what are we talking about?
00:17:37.519 --> 00:17:38.720
The veal the veal of the chicken.
00:17:38.880 --> 00:17:39.680
Yeah, the veil of the chicken.
00:17:39.839 --> 00:17:41.279
So Ron, so it's Oh, by Rondo.
00:17:41.599 --> 00:17:43.519
That is about two hours away from where I buy them.
00:17:43.839 --> 00:17:44.079
Yeah, yeah.
00:17:44.160 --> 00:17:44.640
It's really good.
00:17:44.799 --> 00:17:46.799
I don't care how good it is, I'm not making the two hours.
00:17:48.000 --> 00:17:49.440
It's it's very, it's very, very good.
00:17:49.599 --> 00:17:50.559
So, all right, let's go.
00:17:50.640 --> 00:17:53.839
So you go to Bentley, and um what are you doing after Bentley?
00:17:54.160 --> 00:17:57.920
So I graduate Bentley with a a solid 2.1 average.
00:17:58.160 --> 00:17:58.880
Sounds like my college.
00:17:59.119 --> 00:18:03.519
And the and the job market when I graduate, you know, if you're not, it wasn't a great job market.
00:18:04.000 --> 00:18:12.880
And if if you didn't have great, you know, grades or whatever, you know, the the people that were coming to this campus to recruit weren't very interested in me.
00:18:13.119 --> 00:18:13.279
Right.
00:18:13.359 --> 00:18:14.480
And what and what year is this?
00:18:14.720 --> 00:18:15.359
Uh 80.
00:18:15.519 --> 00:18:16.000
81.
00:18:16.240 --> 00:18:16.720
81.
00:18:16.799 --> 00:18:17.119
Okay.
00:18:17.359 --> 00:18:21.039
Only because I I took an extra year to really get a better education.
00:18:21.279 --> 00:18:21.599
Okay.
00:18:21.759 --> 00:18:21.920
Right.
00:18:22.079 --> 00:18:22.240
Right.
00:18:22.319 -->
00:18:23.680
So better known as the five-year plan.
00:18:24.079 --> 00:18:24.640
The five-year plan.
00:18:24.960 --> 00:18:27.039
So you're 81 and you move back here?
00:18:27.279 --> 00:18:34.319
I um, yes, I moved back here, and I spent all my high school college years working in restaurants.
00:18:34.640 --> 00:18:40.559
So I kind of doing what, busing or busing, waiting, bartending, dishwashing, everything.
00:18:40.880 --> 00:18:49.920
How important, you know, Anthony Bordoon used to say like those the people that have that experience used or like you you you gain a module or a gear that's so important for the rest of the world.
00:18:50.160 --> 00:18:50.799
There's no question.
00:18:51.039 --> 00:18:56.000
It's uh it's the that foundation of knowing every spot in the kitchen.
00:18:56.160 --> 00:18:58.799
It it get it makes you just the knowledge and the experience.
00:18:58.960 --> 00:19:00.960
But just but even if you're gonna be a lawyer, whatever you're gonna be.
00:19:01.200 --> 00:19:01.519
The best.
00:19:01.680 --> 00:19:02.160
The best, right?
00:19:02.240 --> 00:19:03.839
Because you better than any internship.
00:19:04.000 --> 00:19:09.200
Right, because you work with people there that are either, you know, that are you're trying to make them happy, but they can be nasty.
00:19:09.440 --> 00:19:13.839
You're you Well, it's the people you work with and the people you work for, meaning the the guest.
00:19:14.079 --> 00:19:14.400
Right.
00:19:14.559 --> 00:19:14.720
Right.
00:19:14.799 --> 00:19:15.200
So right.
00:19:15.279 --> 00:19:17.200
It's a great or the employer and the employer.
00:19:17.359 --> 00:19:20.400
You learn to deal with some, you know, brick of an owner or a great owner.
00:19:20.720 --> 00:19:21.359
Or a great owner.
00:19:21.440 --> 00:19:21.599
Yeah.
00:19:21.680 --> 00:19:26.319
So right, so you would encourage uh kid parents to encourage their kids to do that once in their life?
00:19:26.480 --> 00:19:30.079
I had a good friend whose son was going to Yale and was getting some internship.
00:19:30.160 --> 00:19:32.960
And I said, have him wash dishes for a summer.
00:19:33.839 --> 00:19:35.759
And he thought it was crazy and he never did it.
00:19:35.920 --> 00:19:37.039
Now he's a judge or something.
00:19:38.240 --> 00:19:38.720
No, but right.
00:19:39.279 --> 00:19:40.799
But he could he still could have used that.
00:19:41.039 --> 00:19:42.160
Right to learn how to do that.
00:19:42.559 --> 00:19:43.680
A little grit in your life.
00:19:43.839 --> 00:19:44.799
Yeah, no, for sure.
00:19:44.960 --> 00:19:49.519
Did you, did you, so did you ever you did you ever make it to the kitchen or do we always in front of the house?
00:19:49.680 --> 00:19:53.519
No, I went after after a couple years of screwing around here working, yeah.
00:19:53.759 --> 00:19:55.680
My brother sends me an article.
00:19:55.920 --> 00:19:57.359
I guess he was worried about me.
00:19:57.599 --> 00:19:59.440
He sends me an article from New York magazine.
00:19:59.839 --> 00:20:02.000
Did he, like, mail it like he cut it out and sent the thing?
00:20:02.160 --> 00:20:02.960
So it had to be.
00:20:03.039 --> 00:20:04.160
I mean, that's the only way to do it.
00:20:04.319 --> 00:20:05.519
He couldn't even fax it then, probably.
00:20:05.839 --> 00:20:06.480
Couldn't fax it then.
00:20:06.559 --> 00:20:07.119
Well, it probably has to be.
00:20:07.200 --> 00:20:07.680
No, but I remember this.
00:20:07.759 --> 00:20:09.200
Somebody sent me an article once when I was a kid.
00:20:09.279 --> 00:20:10.960
I remember it came like folded up and cut out.
00:20:11.359 --> 00:20:16.559
So it was in New York magazine, and the title of the story was So You Want to Open a Restaurant.
00:20:17.119 --> 00:20:26.240
And one of the things in the story was this school in New York called the New York Restaurant School that was a small kind of um, I'll call it avant-garde, cooking school.
00:20:26.400 --> 00:20:26.720
Okay.
00:20:27.279 --> 00:20:29.920
And I said, This is for me.
00:20:30.640 --> 00:20:31.200
I'm going there.
00:20:31.279 --> 00:20:33.519
And I talked my parents into giving me enough money.
00:20:33.759 --> 00:20:35.759
I don't think it was particularly expensive.
00:20:36.640 --> 00:20:39.119
I have my father's partner, Yodi.
00:20:39.440 --> 00:20:42.000
Yudi is Yoddy Shapiro from Boom Shapiro.
00:20:42.559 --> 00:20:45.599
Gives me a ride to the city because his daughter at the time, I think, was in law school.
00:20:45.759 --> 00:20:46.000
Okay.
00:20:46.160 --> 00:20:51.279
They dropped me off at the 92nd Street Y, where I live for about eight months.
00:20:51.519 --> 00:20:52.000
Wow.
00:20:52.319 --> 00:20:56.000
Dormitory style at 20, I was probably 24 by then.
00:20:56.160 --> 00:21:00.559
And you're living dormitory style with a hundred bucks in your pocket?
00:21:00.960 --> 00:21:01.279
If.
00:21:01.519 --> 00:21:02.000
If if.
00:21:02.400 --> 00:21:02.640
Wow.
00:21:02.880 --> 00:21:07.759
So I'm living in this dormitory, and everyone in the my floor, you know the 92nd Street Y?
00:21:08.000 --> 00:21:08.319
I don't.
00:21:08.400 --> 00:21:12.160
It's a it's a cultural center in New York, and it's really the Jewish why.
00:21:12.319 --> 00:21:12.720
Oh, I see.
00:21:12.799 --> 00:21:16.720
But you don't have to be Jewish, it's but they do all kinds of lectures and stuff like that.
00:21:16.960 --> 00:21:23.759
So it's a it has some prestige in the world of whys, and if you're New Yorkers, all know it because they'll have all kinds of cultural things.
00:21:24.160 --> 00:21:25.359
Even though it's a Christian organization.
00:21:25.599 --> 00:21:26.559
But this is a Jewish Y.
00:21:26.880 --> 00:21:27.759
Oh, a Jewish Y.
00:21:27.920 --> 00:21:28.000
Yeah.
00:21:28.160 --> 00:21:30.880
So it's not the YMCA, it's JCC or something.
00:21:31.039 --> 00:21:32.640
I get it was called the 92nd Street Y.
00:21:32.720 --> 00:21:33.119
I don't know what the.
00:21:33.920 -->
00:21:36.400
Maybe it was the Y and then they took it out or they took it over or something.
00:21:36.559 --> 00:21:36.880
I don't know.
00:21:36.960 --> 00:21:37.839
I don't know that history.
00:21:38.000 --> 00:21:38.559
Oh, interesting.
00:21:38.640 --> 00:21:43.279
Um, but I did run run the elevator once with uh Well Fraser, which was Wow.
00:21:43.519 --> 00:21:44.799
In between women.
00:21:45.759 --> 00:21:52.319
So um oh, so my floor is all podiatry students because there's a local podiatry student.
00:21:52.480 --> 00:21:59.759
So I spent about eight months there with my little cubicle of a bedroom, um, showers and toilets that are.
00:22:00.240 --> 00:22:01.200
Um communal.
00:22:01.279 --> 00:22:01.839
Oh gosh.
00:22:02.079 --> 00:22:04.640
I don't think I said, and I'm a social person.
00:22:04.960 --> 00:22:08.319
I don't think I said two words in that building for eight months.
00:22:08.480 --> 00:22:08.720
Wow.
00:22:08.880 --> 00:22:10.000
I had nothing to do with these people.
00:22:10.079 --> 00:22:11.039
They were all doing their thing.
00:22:11.119 --> 00:22:11.440
I'm there.
00:22:11.519 --> 00:22:12.079
I'm coming.
00:22:12.160 --> 00:22:19.920
And I'd get there at 10 at night, 11 at night, with a couple cocktails in me, sleep, and leave at you know eight in the morning to go to school.
00:22:20.400 --> 00:22:21.039
And where was school?
00:22:21.200 --> 00:22:21.680
Downtown?
00:22:21.839 --> 00:22:23.519
It was on uh 32nd Street.
00:22:23.599 --> 00:22:23.920
Okay.
00:22:24.079 --> 00:22:25.920
Or um, where's Macy's?
00:22:26.079 --> 00:22:26.640
33rd?
00:22:26.799 --> 00:22:28.559
33rd in like no, not 30rd.
00:22:28.640 --> 00:22:29.519
Whatever, whatever street.
00:22:29.759 --> 00:22:31.519
I've been out of New York so long I can't remember now.
00:22:31.599 --> 00:22:32.640
But it's, you know, it was in that area.
00:22:32.880 --> 00:22:33.519
Right near Macy's.
00:22:34.079 --> 00:22:34.880
Near Penn Station.
00:22:35.039 --> 00:22:35.279
Yeah.
00:22:35.519 --> 00:22:35.759
Okay.
00:22:35.920 --> 00:22:36.079
Yeah.
00:22:36.240 --> 00:22:36.400
All right.
00:22:36.480 --> 00:22:38.720
So you're Macy's you're going back and forth, taking the subway.
00:22:39.279 --> 00:22:39.359
Yeah.
00:22:39.519 --> 00:22:39.839
Yeah, right.
00:22:39.920 --> 00:22:40.000
Yeah.
00:22:40.160 --> 00:22:40.799
Taking the subway.
00:22:40.960 --> 00:22:41.279
You're doing.
00:22:41.599 --> 00:22:44.880
And I have about five pieces of clothing.
00:22:45.119 --> 00:22:45.519
Wow.
00:22:45.680 --> 00:22:50.480
A pair of jeans, a pair of black jeans, a couple t-shirts, and a you know, a couple and a coat.
00:22:50.640 --> 00:22:53.039
A couple some coat I bought at a thrift store.
00:22:53.759 --> 00:22:54.240
Very cool coat.
00:22:54.319 --> 00:22:54.960
Kind of window pane.
00:22:55.599 --> 00:22:56.160
Oh, that's awesome.
00:22:56.240 --> 00:22:57.200
And you're learning to cook.
00:22:57.359 --> 00:23:02.720
I'm learning to cook and I'm
learning about the taught half the day was cooking, the other half was like restaurant management.
00:23:02.960 --> 00:23:03.039
Okay.
00:23:03.119 --> 00:23:04.079
And how long did you do that for?
00:23:04.240 --> 00:23:05.680
Uh it was like eight months.
00:23:05.920 --> 00:23:06.240
Eight months.
00:23:06.400 --> 00:23:12.319
And then you graduate from I you graduate, and you know how I mentioned I wasn't a great student.
00:23:12.559 --> 00:23:16.319
For the first time in my life, I am the king of students.
00:23:16.480 --> 00:23:16.880
Wow.
00:23:17.039 --> 00:23:19.119
I am the class of the school.
00:23:19.279 --> 00:23:20.000
I'm the guy.
00:23:20.319 --> 00:23:20.720
You're the guy.
00:23:21.119 --> 00:23:21.839
You're the Valvictorian.
00:23:22.000 --> 00:23:25.920
I'm Val Victorian of a cooking school with a bunch of special needs kids.
00:23:26.160 --> 00:23:26.559
No, no.
00:23:26.640 --> 00:23:29.279
No, they were actually the people I went to school with were very interesting.
00:23:29.440 --> 00:23:32.480
A lot of them were like recalibrating their careers.
00:23:32.640 --> 00:23:35.440
You know, they were in finance or they were, you know, whatever.
00:23:35.599 --> 00:23:39.680
Yeah, just it was people that were, most of them were a little older going back to school.
00:23:39.920 --> 00:23:40.240
I see.
00:23:40.400 --> 00:23:40.559
Okay.
00:23:40.640 --> 00:23:41.440
So you so you're right.
00:23:41.519 --> 00:23:43.039
So you're the you're the head of the class.
00:23:43.279 --> 00:23:44.079
You found your thing.
00:23:44.319 --> 00:23:46.559
I found my all of a sudden I love school.
00:23:46.720 --> 00:23:48.960
I went from never liking school to loving it.
00:23:49.359 --> 00:23:53.759
But what happens at the end of your um, you know, when you graduate, do they give you did they help you find a job?
00:23:54.000 --> 00:24:00.240
I don't remember if they helped us, but I ended up getting a job in a c I worked in a couple of different restaurants in the city and just loved it.
00:24:00.640 --> 00:24:03.039
Regular, just like basic restaurants, anything?
00:24:03.279 --> 00:24:03.759
No, good place.
00:24:03.920 --> 00:24:06.559
Well, well, the one that I spent the most time was a place called Pesca.
00:24:06.640 --> 00:24:06.799
Okay.
00:24:06.960 --> 00:24:08.400
It was 23 East 22nd.
00:24:08.640 --> 00:24:09.519
That address I can remember.
00:24:11.119 --> 00:24:14.880
And um are you a line cook there?
00:24:15.039 --> 00:24:18.880
I'm a line cook and I'm scheduled to come in like at nine in the morning.
00:24:19.039 --> 00:24:19.359
Okay.
00:24:19.599 --> 00:24:22.640
And I live walking distance to there by coincidence.
00:24:22.960 --> 00:24:25.440
And I would get there at 7.
00:24:26.000 --> 00:24:28.559
And I did that for like a year.
00:24:28.960 --> 00:24:33.599
So my f plan, it wasn't a plan, it was just a work ethic, I guess.
00:24:33.759 --> 00:24:38.960
I'd get there early, before the chef and the sous chef got there, and I'd do all their work.
00:24:39.279 --> 00:24:40.480
And what was the th what was the thing?
00:24:40.640 --> 00:24:42.000
Oh, I'm sorry, I would do all my work.
00:24:42.240 --> 00:24:46.160
So when they got there, I could they'd hand off their source.
00:24:46.480 --> 00:24:47.519
But what motivated you to do that?
00:24:47.759 --> 00:24:48.480
Because I wanted to learn.
00:24:48.559 --> 00:24:49.519
I wasn't there to make money.
00:24:49.599 --> 00:24:50.720
I was making six dollars an hour.
00:24:50.799 --> 00:24:51.039
Oh, right.
00:24:51.119 --> 00:24:52.000
So you were there to learn sous.
00:24:52.319 --> 00:24:52.720
I was there to learn.
00:24:53.119 --> 00:24:53.759
So you did all your prep.
00:24:54.000 --> 00:24:54.640
You did all your prep.
00:24:54.799 --> 00:24:59.200
I did all my prep, made my seafood design and my risotto prep, my pasta prep, all these things.
00:24:59.440 --> 00:25:02.559
But what but but that's that's abnormal behavior.
00:25:02.640 --> 00:25:03.680
And I'm not meaning a bad way.
00:25:04.160 --> 00:25:05.359
No, I think it's exceptional behavior.
00:25:05.599 --> 00:25:08.000
No, it's exceptional, but but but it's it's outside of the norm.
00:25:08.319 --> 00:25:09.279
Most people wouldn't do that.
00:25:09.519 --> 00:25:11.200
They would because it wasn't a job to me.
00:25:11.279 --> 00:25:12.960
It was like it was grad school.
00:25:13.200 --> 00:25:18.160
I see, but what but what what I'm trying to get at is what in your head motivated you to do that?
00:25:18.640 --> 00:25:20.000
Because I was opening a restaurant.
00:25:20.160 --> 00:25:20.720
Oh, I see.
00:25:20.880 --> 00:25:22.319
I'm opening a restaurant in my head.
00:25:22.480 --> 00:25:25.200
I don't know where, when, and how, but I'm opening a restaurant.
00:25:25.359 --> 00:25:26.079
You're opening a restaurant.
00:25:26.240 --> 00:25:27.440
I'm a determined idiot.
00:25:27.680 --> 00:25:27.920
Right.
00:25:28.079 --> 00:25:39.119
No, but but there's always a you know, people that that have built you know very successful businesses, I always find they have this obsession with the business.
00:25:39.279 --> 00:25:47.680
They focus on it, they they don't they it's a singular focus, and you just it's almost it's almost uh it's obsessive is the right word.
00:25:47.759 --> 00:25:55.839
You just don't let go because but that's what also d you know, and that's what drives it to be successful, is because you just put so much effort and you come in the two hours early.
00:25:56.319 --> 00:25:58.319
I was one dimensional, I was so one dimensional.
00:25:58.559 --> 00:25:59.039
One dimensional.
00:25:59.119 --> 00:26:01.119
They see that about musk, all these other people that have done it.
00:26:01.200 --> 00:26:04.079
They're one that they just focus on it like a laser beam and then Rich.
00:26:04.319 --> 00:26:05.039
I'm one of those geniuses.
00:26:05.279 --> 00:26:06.720
No, I no, no, I'm not gonna be able to do that.
00:26:06.880 -->
00:26:07.759
No, I'm just determined.
00:26:07.920 --> 00:26:10.240
And it wasn't it wasn't even thought out, it's just what I was doing.
00:26:10.480 --> 00:26:12.799
But but 99% of people don't do that, right?
00:26:12.880 --> 00:26:16.079
And that's why they're there where they are, and you created an empire.
00:26:16.240 --> 00:26:25.039
And and so I'm just I'm always sort of interested in that, whether it's something that's learned or it's something you're uh born with, or it's a combination.
00:26:25.200 --> 00:26:27.599
Like, why I don't know the answer to that.
00:26:27.680 --> 00:26:31.759
Yeah, I don't know where it came from, but it was kind of the first thing in my life.
00:26:31.920 --> 00:26:32.799
You know, I was still young.
00:26:33.039 --> 00:26:35.920
Do you think some of it is like you're the younger child and have to prove something?
00:26:36.000 --> 00:26:37.119
Is there some of that?
00:26:39.039 --> 00:26:40.480
I no, I don't think so.
00:26:40.720 --> 00:26:42.160
I don't think I was trying to prove anything.
00:26:42.240 --> 00:26:42.960
I just wanted to learn it.
00:26:43.119 --> 00:26:43.759
You want to do a rest right?
00:26:44.079 --> 00:26:49.200
I was so one of my teachers at school, I don't remember his name, but he was uh he was a management teacher.
00:26:49.440 --> 00:26:58.960
And one of the things he told us, one of our responsibilities was to read the New York Times every Wednesday, food section, and the review every Friday.
00:26:59.359 --> 00:26:59.680
Okay.
00:26:59.920 --> 00:27:01.680
So that was my to this day.
00:27:01.839 --> 00:27:03.680
Now it's not set up exactly the same way.
00:27:04.240 --> 00:27:08.000
But I read the New York Times Wednesday like it's my Bible.
00:27:08.319 --> 00:27:08.640
Still.
00:27:08.880 --> 00:27:09.359
Everything.
00:27:09.680 --> 00:27:14.960
Now, Lemon Cup doesn't interest me as much because it's um It's depressing.
00:27:15.200 --> 00:27:15.920
No, no, no, no.
00:27:16.079 --> 00:27:16.880
I'm talking about the food section.
00:27:17.279 --> 00:27:18.559
I'm not talking about the whole paper.
00:27:18.640 --> 00:27:19.039
Oh, yeah, yeah.
00:27:19.119 --> 00:27:19.599
They have other stuff.
00:27:19.680 --> 00:27:20.240
Yeah, yeah, yeah, yeah.
00:27:20.400 --> 00:27:20.799
The food section.
00:27:21.119 --> 00:27:21.599
The other is filler.
00:27:21.759 --> 00:27:22.240
I thought it's whole advantage.
00:27:22.480 --> 00:27:23.359
Phil's is gone, right?
00:27:23.519 --> 00:27:24.000
He's gone.
00:27:24.079 --> 00:27:25.920
Uh but he's writing some articles that are very interesting.
00:27:26.240 --> 00:27:27.200
I just saw the latest one.
00:27:27.440 --> 00:27:37.519
But um, I was just by the way, he has the best review I've ever read in my life, and I read it once a year out loud to my office, and it's the review of um uh what's the guy uh with the spiky hair?
00:27:37.680 --> 00:27:40.720
Um, uh what do you um Guy Fieri.
00:27:40.880 --> 00:27:41.440
Guy Fieri, yeah.
00:27:41.519 --> 00:27:42.880
Guy Fieri's restaurant in Times Square.
00:27:43.279 --> 00:27:44.799
Great entertainer, lousy restaurants.
00:27:45.119 --> 00:27:46.400
It's a hundred questions.
00:27:46.480 --> 00:27:48.319
It's just questions that he asks.
00:27:48.400 --> 00:27:53.599
He's like, Did you feel that the the radiator fluid you served me was actually edible?
00:27:53.759 --> 00:27:54.480
Like you should read it.
00:27:54.559 --> 00:27:57.359
It is it is such a I remember reading it when it came out.
00:27:57.599 --> 00:28:02.000
It literally was, it's the best piece of writing since the I don't know, the the Odyssey.
00:28:02.240 --> 00:28:04.240
It's it's it's so it like leveled him.
00:28:04.319 --> 00:28:10.720
And as Vestors flew him in, he was in Australia at the time, he shows up on Good Morning America, like jet lagged, and he's like, oh no, we're gonna make things better here.
00:28:11.039 --> 00:28:11.920
Because the place is garbage.
00:28:12.079 --> 00:28:12.480
Didn't last.
00:28:12.640 --> 00:28:13.039
Didn't last.
00:28:13.200 --> 00:28:13.839
It didn't last.
00:28:14.000 --> 00:28:19.279
So you get there early, you do your prep work, and then they they it and what what are you doing on the line?
00:28:19.359 --> 00:28:20.480
Are you uh fish or meat?
00:28:21.039 --> 00:28:23.680
Well, I was uh most of the time I was kind of the pasta station.
00:28:23.759 --> 00:28:31.440
Okay, and it was a seafood restaurant, but it was different, it wasn't your you know 30 fish and all this stuff.
00:28:31.519 --> 00:28:33.519
It was very, it was kind of Italian seafood.
00:28:33.599 --> 00:28:33.920
Okay.
00:28:34.240 --> 00:28:35.920
And at the time I thought it was great.
00:28:36.000 --> 00:28:38.720
I'm and I'm thinking the things I learned there to this day.
00:28:38.960 --> 00:28:40.559
I really learned how to make a pasta.
00:28:40.720 --> 00:28:41.359
And I don't mean the new.
00:28:41.680 --> 00:28:43.519
Did you guys did you guys you only use fresh pasta then?
00:28:43.759 --> 00:28:44.720
Back then it was all dry.
00:28:44.799 --> 00:28:45.599
We only used dry pasta.
00:28:45.759 --> 00:28:46.079
Dry pasta.
00:28:46.240 --> 00:28:47.279
We only had one pasta.
00:28:47.359 --> 00:28:50.079
Oh but it was probably 20% of the lunch items.
00:28:50.240 --> 00:28:50.480
I see.
00:28:50.559 --> 00:28:55.839
And we had a risotto and one risotto, and we had the seafood lasagna that was kind of gross, I think.
00:28:56.079 --> 00:28:57.119
Seafood lasagna.
00:28:57.200 --> 00:28:59.119
Um but so I'd have to assemble that every morning.
00:29:01.359 --> 00:29:02.640
Cheese on seafood.
00:29:02.960 --> 00:29:03.759
My thought on that?
00:29:05.200 --> 00:29:06.480
You can't put cheese in this seafood.
00:29:06.640 --> 00:29:07.440
You can't sprinkle a little bit.
00:29:07.519 --> 00:29:08.559
No, Italians won't like you.
00:29:08.799 --> 00:29:09.519
No, no.
00:29:09.920 --> 00:29:14.720
No, Steve and I, Abrams, yeah, we're in
uh Italy with our wives, Paige and Vicky.
00:29:14.799 --> 00:29:18.240
And we're in this little, I was hoping this story would come up because I love this story.
00:29:18.559 --> 00:29:21.759
Um we're in this little place in Alba.
00:29:22.000 --> 00:29:25.599
Oh and the I think the our server is the owner, I think.
00:29:25.759 --> 00:29:25.920
Right.
00:29:26.079 --> 00:29:27.359
Or it feels like the owner.
00:29:27.519 --> 00:29:30.640
And Paige orders uh spaghetti vangala.
00:29:30.960 --> 00:29:33.440
And she comes out and she goes, Oh, I want to get some parmesan.
00:29:33.519 --> 00:29:36.160
Oh, and she and I go, I go, Paige, don't ask.
00:29:38.240 --> 00:29:40.319
I go, don't ask, and she goes, I want Parmesan.
00:29:40.559 --> 00:29:41.200
And I go, okay.
00:29:41.440 --> 00:29:44.240
First of all, you don't get Parmesan, you get Parmesan or Reggiano or Granicadano.
00:29:44.400 --> 00:29:45.759
Parmesan is American garbage.
00:29:45.839 --> 00:29:46.000
Right.
00:29:46.079 --> 00:29:51.680
So I she finally calls, she calls over the lady and she goes, cheese on fish?
00:29:52.079 --> 00:29:54.319
It was the only English she said the whole time we were there.
00:29:54.799 --> 00:29:58.799
She goes, and she looks at it, she goes, and walks away and brought the cheese.
00:29:59.680 --> 00:30:00.559
But didn't want to.
00:30:00.799 --> 00:30:01.839
Oh my gosh.
00:30:02.000 --> 00:30:06.559
So you're working that whole line, you're making risotto and the pasta.
00:30:06.720 --> 00:30:07.759
And how long are you there?
00:30:08.079 --> 00:30:10.480
And you have to know how to stir risotto because risotto is impossible.
00:30:10.640 --> 00:30:12.880
Well, you're you know, to order, so you make what the way we did it.
00:30:13.119 --> 00:30:14.319
You didn't do a la minute or you had to.
00:30:14.480 --> 00:30:15.920
No, no, you'd pre-make the rice.
00:30:16.160 --> 00:30:16.559
Right, of course.
00:30:16.720 --> 00:30:18.720
So you made it like to 70%, I would say.
00:30:18.880 --> 00:30:20.000
And then you're you fold in the stuff.
00:30:20.240 --> 00:30:25.039
To order your you know, you fold you you saute your fish or what shrimp or clams or whatever it might be.
00:30:25.759 --> 00:30:28.799
Because you've got to have a pot of like 70% there because you couldn't do it otherwise.
00:30:28.880 --> 00:30:29.680
It takes it takes a little bit.
00:30:29.839 --> 00:30:30.240
Yeah, no, no.
00:30:30.319 --> 00:30:34.319
And you could you know, you it took about probably five minutes for each one, I'm guessing.
00:30:34.480 --> 00:30:35.359
It's so long ago.
00:30:35.440 --> 00:30:36.559
It's 40 years ago plus.
00:30:36.880 --> 00:30:37.200
Wow.
00:30:37.519 --> 00:30:38.559
So, all right.
00:30:38.799 --> 00:30:42.559
So you you do that and um you do the risotto, everything.
00:30:42.640 --> 00:30:43.920
How long are you there for?
00:30:44.400 --> 00:30:45.200
Uh about a year.
00:30:45.440 --> 00:30:45.680
A year.
00:30:45.759 --> 00:30:46.960
And then we're what's the next restaurant?
00:30:47.119 --> 00:30:48.960
Well, I was there, I worked at a couple restaurants in the city.
00:30:49.279 --> 00:30:53.839
I worked there, I worked at this place called the Back Porch, which was turdy, turd and turd.
00:30:54.000 --> 00:30:54.799
Turdy, what is that?
00:30:54.960 --> 00:30:55.680
33rd and third.
00:30:56.000 --> 00:30:56.559
33rd and third.
00:30:58.640 --> 00:31:00.079
That was just an average, it was nothing special.
00:31:00.160 --> 00:31:03.200
But Pesco to me was special, and it just I really cut my teeth.
00:31:03.839 --> 00:31:05.039
You call that fine dining?
00:31:05.200 --> 00:31:05.359
Yeah.
00:31:05.440 --> 00:31:05.519
Yeah.
00:31:05.759 --> 00:31:06.720
Oh, what I call yes, yeah.
00:31:06.799 --> 00:31:08.799
It was kind of bistro style, but upscale.
00:31:08.960 --> 00:31:09.519
Very upscale.
00:31:09.920 --> 00:31:11.599
The lunch was actually bigger than the dinner.
00:31:11.759 --> 00:31:14.000
It was the based on the location, whatever it was.
00:31:14.079 --> 00:31:15.359
We got a lot of garment people there.
00:31:15.599 --> 00:31:16.160
But who owned it?
00:31:16.240 --> 00:31:18.160
Was it uh a guy named Eugene Fraccia?
00:31:18.400 --> 00:31:18.880
Fraccia.
00:31:19.119 --> 00:31:20.480
Do you remember Steve brought up somehow?
00:31:20.559 --> 00:31:21.440
Steve brought up that in his.
00:31:22.079 --> 00:31:22.480
Yeah, what is it?
00:31:22.559 --> 00:31:22.960
Who was that guy?
00:31:23.119 --> 00:31:25.759
Eugene worked for me, and I'm not worked for me, I worked for him.
00:31:25.920 --> 00:31:34.160
And he was the owner, and he would come in every morning with a newspaper under his arm, an umbrella, and he was um, how should I say he was a bit feminine?
00:31:34.319 --> 00:31:35.119
Oh, okay.
00:31:35.279 --> 00:31:37.359
Yeah, and a great guy.
00:31:37.519 --> 00:31:40.160
And I was like the only straight guy in this whole restaurant.
00:31:40.319 --> 00:31:40.559
Wow.
00:31:40.720 --> 00:31:44.880
Every the chef was gay, the sous chef was gay, the waiters were all gay.
00:31:45.039 --> 00:31:51.680
This was kind of when AIDS was, you know, ravishing the after I left there, several people passed away.
00:31:51.759 --> 00:31:52.720
And it was very sad.
00:31:52.880 --> 00:31:57.519
Uh, not while I was there, but you know, it must it must have peaked after I left.
00:31:57.759 --> 00:32:06.880
And um, Eugene, I'll never forget, Eugene walks in the restaurant one day, one morning, and I'm like the only guy in the kitchen at the when he comes in.
00:32:06.960 --> 00:32:12.319
And he's got the paper on his shoulder and he goes, Did you read the paper today, Richard Rosenthal?
00:32:13.200 --> 00:32:13.920
I go, No.
00:32:14.000 --> 00:32:20.799
He goes, Do you know that a man was shot in front of um Spark Steakhouse?
00:32:20.880 --> 00:32:20.960
Oh.
00:32:21.200 --> 00:32:21.920
Oh no, I'm sorry.
00:32:22.000 --> 00:32:23.519
It was done a couple days earlier.
00:32:23.759 --> 00:32:31.599
But he's got his paper and he goes, If I knew they were gonna get so much goddamn press, I would have gone up there and dragged that body down to Pesca.
00:32:32.160 --> 00:32:35.599
That was the assassination of uh Paul, was it Castellone or whatever?
00:32:35.759 --> 00:32:36.400
One of the one of the body.
00:32:36.880 --> 00:32:39.920
That was the John Gotti had the the uh had the guy assassinated.
00:32:40.880 --> 00:32:40.960
Exactly.
00:32:41.039 --> 00:32:41.680
That's my recording.
00:32:41.759 --> 00:32:42.319
Paul Castellano.
00:32:42.480 --> 00:32:43.039
Paul Castellano.
00:32:43.200 --> 00:32:44.160
Right in front of Sparks Takeouts.
00:32:44.240 --> 00:32:46.400
And he would have dragged that body all the way to 22nd Street.
00:32:46.720 --> 00:32:47.680
Sparks is still around.
00:32:47.920 --> 00:32:48.559
Not Pesca.
00:32:48.799 --> 00:32:50.000
No, not Pesca, but Sparks is around.
00:32:51.119 --> 00:32:53.839
Yeah, and uh there's still that's you don't hear much about it though anymore.
00:32:53.920 --> 00:32:55.519
Yeah, no, but it that's on that's a good reservation.
00:32:56.559 --> 00:32:59.839
Just like it's just like Luger's or uh uh Del Monaco.
00:32:59.920 --> 00:33:01.359
What's the other place down in Wall Street there?
00:33:01.440 --> 00:33:03.200
The one that's been on Del Monaco?
00:33:03.359 --> 00:33:03.839
Harry's.
00:33:04.000 --> 00:33:04.559
Yeah, Del Monico.
00:33:04.640 --> 00:33:06.079
They have the Del Monico steak was invented there.
00:33:06.400 --> 00:33:08.240
Del Monaco's all the restaurants, all those restaurants.
00:33:08.559 --> 00:33:14.960
And they just bought, and I was in the Times, they just bought the flag that draped Lincoln's casket for their Lincoln room.
00:33:15.119 --> 00:33:15.279
Really?
00:33:17.039 --> 00:33:17.599
Worth every penny.
00:33:17.839 --> 00:33:18.799
You know the numbers they're doing there.
00:33:18.880 --> 00:33:20.799
You know, the Wall Street guys come in and they spend three, four.
00:33:21.279 --> 00:33:21.680
Never been.
00:33:21.839 --> 00:33:22.880
Yeah, that's like a Del Monica.
00:33:23.039 --> 00:33:26.000
They have a really good that Del Monaco steak, but it's just really a ribeye.
00:33:26.160 --> 00:33:27.119
It's a ribeye, right?
00:33:27.200 --> 00:33:30.400
Yeah, but they um so yeah, they they the sparks is still there.
00:33:30.480 --> 00:33:32.960
That's still a big name in in New York for steakhouses.
00:33:33.039 --> 00:33:35.519
That's uh they still I I did Luger's recently.
00:33:35.599 --> 00:33:36.640
A friend of mine got me in there.
00:33:36.799 --> 00:33:37.279
Did you like it?
00:33:37.359 --> 00:33:37.920
Yeah, it was good.
00:33:38.000 --> 00:33:40.880
It was, you know, it's like it's it's but it's like I didn't know it was like a German beer hall.
00:33:41.119 --> 00:33:41.279
Right.
00:33:41.359 --> 00:33:42.720
The tables are all bleached wood, right?
00:33:42.799 --> 00:33:47.440
Yeah, and it's
just like the guys come around, they only take cash or debit card because they don't want to pay the fees.
00:33:47.599 --> 00:33:49.200
Well, they used to take their only their credit card.
00:33:49.440 --> 00:33:51.200
Oh, that yeah, the luger's credit card, yeah.
00:33:51.279 --> 00:33:53.359
But now you can use your debit card, you have to put your pin in.
00:33:53.440 --> 00:33:58.079
But I mean, you know, a rib eye for whatever that stay, the porter house, whatever they bring for four, is$420.
00:33:58.640 --> 00:33:59.359
Worth every penny.
00:33:59.440 --> 00:33:59.839
It's delicious.
00:34:00.000 --> 00:34:02.240
If you got a lot of pennies, it's delicious, it's delicious.
00:34:02.319 --> 00:34:02.880
I thought it was good.
00:34:02.960 --> 00:34:04.720
I love the um that sauce you put on everything.
00:34:04.799 --> 00:34:07.039
You know, that well, that sauce is really not made for the steak.
00:34:07.440 --> 00:34:09.440
The big little green sauce is for the onion and tomato salad.
00:34:09.599 --> 00:34:10.719
Onion and tomato salad, yeah, yeah.
00:34:10.800 --> 00:34:12.719
But you dip your bread in it, you wind up through everything.
00:34:12.800 --> 00:34:13.280
It's good.
00:34:13.440 --> 00:34:17.039
So, all right, so you finish in how do you get from New York to Connecticut?
00:34:17.199 --> 00:34:19.199
Through through Newport, Rhode Island.
00:34:19.360 --> 00:34:20.000
Oh, interesting.
00:34:20.159 --> 00:34:24.159
So, one of my bosses from the One Way Fair, I don't know if you remember that restaurant.
00:34:24.239 --> 00:34:26.000
It's in um Simsbury.
00:34:26.239 --> 00:34:31.119
Old trade station converted into like a upscale hamburger bar.
00:34:31.440 --> 00:34:34.480
It was an institution in Simsbury for 30, 40 years.
00:34:34.639 --> 00:34:35.440
What's there now?
00:34:35.599 --> 00:34:38.320
Um, Plan B was or is there, I don't know.
00:34:38.559 --> 00:34:39.920
I know they bought it a while ago.
00:34:40.079 --> 00:34:40.320
Okay.
00:34:40.719 --> 00:34:43.039
Which broke my heart because I always wanted to get that place.
00:34:43.599 --> 00:34:44.639
But I had the smallest kit.
00:34:44.880 --> 00:34:46.239
The kitchen was the old ticket booth.
00:34:46.400 --> 00:34:46.960
Oh gosh.
00:34:47.199 --> 00:34:49.519
But they had great food for what it was.
00:34:49.760 --> 00:34:50.000
Okay.
00:34:50.320 --> 00:34:51.920
And I really cut my teeth there a lot.
00:34:52.000 --> 00:34:54.079
I didn't, that wasn't part of my story.
00:34:54.239 --> 00:34:58.639
But um spent a lot of summers working there, a year after college.
00:34:58.880 --> 00:35:09.119
So so after I was in New York, Mitchell Uswack, who was one of my mentors, and uh he was opening a restaurant in Newport with two other guys.
00:35:09.280 --> 00:35:13.119
A guy from uh a dentist and a guy from uh Otis Elevator.
00:35:13.280 --> 00:35:13.840
Oh gosh.
00:35:14.079 --> 00:35:18.639
And those two guys were they were good guys, but you know you've heard
the story a zillion times, right?
00:35:18.719 --> 00:35:21.199
Like two like executives wanna want to restaurant.
00:35:21.519 --> 00:35:25.679
Unfortunately, they had Mitchell, who Mitchell they all eventually did not get along.
00:35:25.760 --> 00:35:27.199
The business was a huge failure.
00:35:27.360 --> 00:35:27.679
Right.
00:35:27.920 --> 00:35:29.519
Um, and I really learned so much.
00:35:29.679 --> 00:35:33.119
So Mitchell begged me to come to Newport and help open this restaurant.
00:35:33.360 --> 00:35:33.840
From New York.
00:35:34.000 --> 00:35:34.400
From New York.
00:35:34.559 --> 00:35:34.639
Okay.
00:35:35.119 --> 00:35:36.239
He thought I was an asset.
00:35:36.320 --> 00:35:36.480
Right.
00:35:36.639 --> 00:35:37.519
I didn't know that much at that point.
00:35:37.679 --> 00:35:38.639
But what in what capacity?
00:35:39.519 --> 00:35:40.800
I went there as his manager.
00:35:41.119 --> 00:35:43.920
Kind of I would I was second to him running the restaurant.
00:35:44.320 --> 00:35:49.199
But by the time things moved on, sales were so slow in this winter.
00:35:49.679 --> 00:35:52.239
You know, it was so I ended up cooking, I did everything there.
00:35:52.400 --> 00:35:52.639
Okay.
00:35:52.800 --> 00:35:55.440
But I learned more than I've ever ever could have learned in school.
00:35:55.599 --> 00:35:56.400
You know, what not to do.
00:35:56.639 --> 00:35:57.280
I learned everything.
00:35:57.360 --> 00:35:59.519
I learned how to, first of all, budget.
00:35:59.599 --> 00:36:07.599
And the budget was not like on paper, it was like, okay, we're gonna do 12 lunches today, we can spend like 300,$3 on food.
00:36:07.840 --> 00:36:08.079
Right.
00:36:08.639 --> 00:36:09.280
Right, right.
00:36:09.440 --> 00:36:12.800
So you do that, and that goes belly up, and then what?
00:36:12.960 --> 00:36:15.760
Uh end up coming back to Hartford with a plan to open a restaurant.
00:36:16.079 --> 00:36:17.840
So now you're ready and you're 20.
00:36:18.400 --> 00:36:20.880
I am well when I open, I'm 29.
00:36:21.280 --> 00:36:21.519
Okay.
00:36:21.760 --> 00:36:22.320
Almost 30.
00:36:22.400 --> 00:36:23.760
Like uh a couple months before.
00:36:25.679 --> 00:36:26.639
Move back home.
00:36:27.199 --> 00:36:28.400
No, my wife and I had to.
00:36:28.480 --> 00:36:29.039
Oh, you're married already.
00:36:29.360 --> 00:36:30.880
Sorry, I got married a little before that.
00:36:31.119 --> 00:36:31.280
Okay.
00:36:31.440 --> 00:36:33.760
We got married in uh New York, but we were living in Newport.
00:36:34.000 --> 00:36:34.960
Oh, girl from New York?
00:36:35.119 --> 00:36:38.480
She was from uh Westchester, met her in New York when I was in culinary school.
00:36:38.639 --> 00:36:39.039
Oh, I see.
00:36:39.119 --> 00:36:42.400
I mean, I was a huge uh draw guy living at the 92nd Street.
00:36:42.480 --> 00:36:42.880
Why?
00:36:43.519 --> 00:36:44.719
With a pair of black sneakers.
00:36:45.039 --> 00:36:45.679
She saw potential.
00:36:45.840 --> 00:36:49.599
I got a black, you know, she's very smart, but I'm not sure what she was doing.
00:36:50.000 --> 00:36:50.800
Was she a restaurant person?
00:36:50.960 --> 00:36:51.840
No, she was in advertising.
00:36:52.000 --> 00:36:52.639
Oh, in advertising.
00:36:52.719 --> 00:36:52.800
Okay.
00:36:52.880 --> 00:36:53.440
So she's doing that.
00:36:53.519 --> 00:36:56.159
You meet in New York, and you convince her to go to Newport with you?
00:36:56.480 --> 00:36:59.599
Um I guess I'm trying to think if we were engaged yet or not.
00:36:59.760 --> 00:37:00.719
We must have been engaged.
00:37:00.800 --> 00:37:00.960
Okay.
00:37:01.119 --> 00:37:04.880
And she went there and she got a good job in Providence with a good ad agency.
00:37:04.960 --> 00:37:05.039
Okay.
00:37:05.119 --> 00:37:05.679
So she was okay.
00:37:05.920 --> 00:37:06.800
It worked out well for her.
00:37:06.880 --> 00:37:07.119
Yeah.
00:37:07.280 --> 00:37:08.000
My job was great.
00:37:08.079 --> 00:37:08.719
I mean, it was hard.
00:37:08.800 --> 00:37:12.559
I worked basically from Monday morning to Saturday night straight.
00:37:12.880 --> 00:37:13.199
Okay.
00:37:13.519 --> 00:37:14.880
So Sunday was my day off.
00:37:15.039 --> 00:37:16.800
And Monday was a restaurant day there.
00:37:16.960 --> 00:37:17.119
Yeah.
00:37:17.280 --> 00:37:17.440
Okay.
00:37:17.599 --> 00:37:18.880
Well, especially when you're running a restaurant day.
00:37:18.960 --> 00:37:19.760
When you're running, you have to do it.
00:37:19.920 --> 00:37:20.320
But it's right.
00:37:20.559 --> 00:37:27.199
So you go from Monday to Saturday and So I know I spent my first two years, I spent two years in Newport until I got fired.
00:37:28.079 --> 00:37:34.079
I don't think I saw the ocean other than what you could see from my I was not on a sailboat, I was not on the beach.
00:37:34.400 --> 00:37:39.280
So you see that, and then you uh you get fired, and you and you have kids at this point?
00:37:39.440 --> 00:37:41.360
I only got fired because Mitch got fired.
00:37:41.440 --> 00:37:41.599
Oh.
00:37:42.079 --> 00:37:45.039
And then somehow one thing left, I was Mitch's boy.
00:37:45.119 --> 00:37:47.840
Uh so it was I was doing a good job, I think I was doing a good job.
00:37:48.159 --> 00:37:50.159
But the restaurant failed miserably after us.
00:37:50.880 --> 00:37:52.880
Do you then try for something else there or do you come back here?
00:37:53.119 --> 00:37:53.519
I didn't know.
00:37:53.599 --> 00:37:56.559
I spent about a month or two getting unemployment, right?
00:37:56.800 --> 00:37:57.599
Which was so much fun.
00:37:57.760 --> 00:37:59.039
Right, because then you were able to go to the beach.
00:37:59.199 --> 00:37:59.280
Yeah.
00:37:59.599 --> 00:38:03.840
I remember sitting on the beach with uh, I think Steve was there also, Vicky and a couple other people.
00:38:03.920 --> 00:38:09.039
And I go, first of all, we're figuring out what time we were going to pick up our unemployment check
on Monday.
00:38:09.280 --> 00:38:14.320
And I remember saying the problem with being doing nothing is you don't know when you're finished.
00:38:15.760 --> 00:38:16.960
That's a good line.
00:38:17.280 --> 00:38:22.559
So you you you do that, and um, are you sort of plotting the restaurant open?
00:38:22.880 --> 00:38:25.119
I'm planning to go back to Hartford, open a restaurant.
00:38:25.199 --> 00:38:31.679
I've got my mother agreed to give me some money that she sold Capitol Candy building.
00:38:31.920 --> 00:38:38.079
Her father was Max, sold a building that was Capit, which was a wholesale candy and tobacco business.
00:38:38.320 --> 00:38:42.079
So she inherited a little bit of money, which she was willing to loan to me.
00:38:42.239 --> 00:38:51.360
She was willing, she's willing to give it all to one of the most I think my father was a not against it, but it was clearly Well, your father was a CP, so he knew it's literally the worst gamble you could do is invest.
00:38:51.840 --> 00:38:52.960
So he was he was very supportive of it.
00:38:53.199 --> 00:38:53.280
Right.
00:38:53.360 --> 00:38:54.079
And would you agree, right?
00:38:54.159 --> 00:38:56.320
Like if like just statistically the worst.
00:38:56.480 --> 00:38:59.039
The worst thing to do is like you rest in a restaurant, you might as well go to the casino.
00:38:59.199 --> 00:39:00.000
You might as well go to the casino.
00:39:00.159 --> 00:39:00.719
Or be a professional.
00:39:01.039 --> 00:39:03.280
Professionally, it's that it's that rare that it'll succeed.
00:39:03.440 --> 00:39:04.639
But we see a lot succeed here.
00:39:04.800 --> 00:39:05.039
Yeah.
00:39:05.199 --> 00:39:05.920
A lot of great wrestling.
00:39:06.320 --> 00:39:08.559
We do, we do, right, that have been here 25 years.
00:39:08.639 --> 00:39:08.719
Yeah.
00:39:08.880 --> 00:39:14.800
So you you go and uh and and so how does it and is it does it come about the name Max?
00:39:14.880 --> 00:39:18.159
Because obviously your mother's father, and he was the one that left her the money.
00:39:18.239 --> 00:39:19.840
Is it like a tribute to him?
00:39:20.400 --> 00:39:21.440
Yes and no.
00:39:21.599 --> 00:39:24.960
Okay, yes, is the the the the political answer.
00:39:25.199 --> 00:39:32.960
So um, we're gonna call the restaurant we're um in this neighborhood, South Green, which no one really knew it as South Green.
00:39:33.360 --> 00:39:35.360
Near the, you know where the original restaurant was?
00:39:35.440 --> 00:39:36.880
It was where peppercorns is?
00:39:36.960 --> 00:39:37.119
Yes.
00:39:37.280 --> 00:39:38.719
We're a block south of that, right?
00:39:38.800 --> 00:39:42.239
Okay, so um Dino worked for me for a little while.
00:39:42.400 --> 00:39:42.800
Oh, yeah?
00:39:43.039 --> 00:39:44.320
Everyone worked with me for a little while.
00:39:46.159 --> 00:39:48.159
I haven't been there in years, so Dino's a great chef.
00:39:48.320 --> 00:39:48.800
Great chef.
00:39:49.039 --> 00:39:49.599
Great chef.
00:39:49.760 --> 00:39:51.119
Uh, and a great guy.
00:39:51.519 --> 00:39:59.760
Um, so um oh, we're going to call it South Green Kitchen and Bar, and a little bit modeled after the Soho Kitchen and Bar in New York.
00:40:00.079 --> 00:40:04.400
We're gonna have the first restaurant to really specialize in wines by the glass.
00:40:04.639 --> 00:40:07.199
And we had a Crouver system we were purchasing.
00:40:07.440 --> 00:40:08.320
It was a different brand.
00:40:08.400 --> 00:40:14.880
A guy at a Providence um forgot what it's even called, but it was a a kind of a cooler version, in my opinion.
00:40:15.119 --> 00:40:15.280
Okay.
00:40:15.440 --> 00:40:17.280
You know, Crouvenet is a wine dispenser.
00:40:18.159 --> 00:40:27.679
Um and as I'm doing all the um planning with you know, architects, wine salesmen, you know, everyone.
00:40:27.920 --> 00:40:29.119
How much money did you have to spend?
00:40:29.360 --> 00:40:30.079
Total of 300.
00:40:30.239 --> 00:40:30.800
You had 300.
00:40:30.960 --> 00:40:32.480
Because we borrowed 200 from the bank.
00:40:32.719 --> 00:40:34.800
So a total of three, so 100 from your mom.
00:40:34.960 --> 00:40:35.840
And 200 from the bank.
00:40:36.079 --> 00:40:36.639
200 from the bank.
00:40:36.719 --> 00:40:37.599
And this is what year?
00:40:37.840 --> 00:40:38.960
1986.
00:40:39.760 --> 00:40:40.480
We opened it in 86.
00:40:40.800 --> 00:40:41.599
That's a lot of money.
00:40:41.760 --> 00:40:42.800
It was a lot of money then.
00:40:42.880 --> 00:40:43.440
It's a lot of money.
00:40:43.519 --> 00:40:45.840
By today's standards, we spend that on bank.
00:40:46.159 --> 00:40:47.920
Today's standards, that's probably three million bucks.
00:40:48.079 --> 00:40:49.840
Uh, I don't know how the probably.
00:40:49.920 --> 00:40:50.079
Yeah.
00:40:50.239 --> 00:40:51.360
But that's what it would cost to do it.
00:40:51.519 --> 00:40:58.000
So that's so you so so you're doing that, and you're you're how long does it take you to find the space and get everything built out?
00:40:58.239 --> 00:40:59.199
I found the space.
00:40:59.360 --> 00:41:00.800
Um, I was very lucky.
00:41:00.880 --> 00:41:04.320
The guy that owned the building, um, David Case.
00:41:04.719 --> 00:41:05.039
Okay.
00:41:06.320 --> 00:41:07.199
Yeah, great guy.
00:41:07.280 --> 00:41:08.400
And he was developing the building.
00:41:08.480 --> 00:41:10.400
I don't think he had any other tenants who were interested.
00:41:10.559 --> 00:41:11.679
So he's like, here, these kids we've got to be.
00:41:11.840 --> 00:41:18.559
So he but he was uh and he was a good partner in this project in a way, not a financial partner, but um he believed in us.
00:41:18.880 --> 00:41:27.519
So we did the restaurant, and uh, as we're getting back to the name, as we're planning it, I'm getting such a lukewarm feeling from everyone with my name.
00:41:27.920 --> 00:41:30.960
You know, they're all going, Oh, South Green Kitchen Apartment.
00:41:31.519 -->
00:41:32.159
Like no one.
00:41:32.320 --> 00:41:34.320
So we're in a meeting with the architects.
00:41:35.119 --> 00:41:42.880
We're getting closer opening, but we're um we're getting closer, and I said, No one seems to like this name.
00:41:43.199 --> 00:41:44.800
And they go, We don't really like it either.
00:41:45.039 --> 00:41:45.840
I didn't want to tell you, right?
00:41:46.159 --> 00:41:46.400
Right.
00:41:46.559 --> 00:41:54.639
So we start talking about names, and somehow I get to there was a restaurant, uh Wolfgang Puck had a restaurant in LA called Spago.
00:41:54.880 --> 00:41:57.519
No, well, Spago, but he had Chinois on Maine.
00:41:57.679 --> 00:42:00.880
Okay, and it was kind of an Asian French concept, I guess.
00:42:01.119 --> 00:42:02.480
And I had that in my head.
00:42:02.559 --> 00:42:05.039
I go, how about Rich on Maine?
00:42:05.840 --> 00:42:08.159
And then I think, how about Max on Maine?
00:42:08.400 --> 00:42:10.639
Because yeah, alliterative exactly.
00:42:10.800 --> 00:42:12.320
And um, everyone at the table.
00:42:12.639 --> 00:42:14.239
And it rhymes with sex, so like that's the thing.
00:42:15.039 --> 00:42:17.199
I'm sure your wife will tell you like the ad agency, that's a thing.
00:42:17.280 --> 00:42:20.320
Like uh well, uh, she wasn't a creative, she was more in the sales part.
00:42:20.800 --> 00:42:25.519
But um she uh everyone at the table goes, Max on Main.
00:42:25.679 --> 00:42:29.119
I loved it, like was an immediate yeah, like that's it, it was the complete opposite.
00:42:29.280 --> 00:42:32.480
And you changed the name at the table, and Max, of course, your grandpa.
00:42:32.639 --> 00:42:40.159
Yeah, so it you know, I could you know have the bullshit story I was honoring my grandfather, which I was, I was but but but but you were in a way because that's what came into your head.
00:42:40.320 --> 00:42:42.159
But if his name wasn't Moisha, it wouldn't have worked.
00:42:42.239 --> 00:42:42.480
That's correct.
00:42:42.639 --> 00:42:43.519
Moisha on Maine.
00:42:43.679 --> 00:42:44.239
Right, you know.
00:42:44.400 --> 00:42:45.679
So Max on Main, that was it.
00:42:45.840 --> 00:42:46.480
That was the name.
00:42:46.719 --> 00:42:50.960
So and for the first two years, we never had a sign because we didn't, it was too late to get a sign.
00:42:51.039 --> 00:42:53.119
Oh and we later built a beautiful sign.
00:42:53.360 --> 00:42:53.840
Beautiful sign.
00:42:54.000 --> 00:42:55.519
I was so proud of the fact we didn't have a sign.
00:42:55.679 --> 00:42:56.320
Who did your sign?
00:42:56.480 --> 00:42:58.239
Oh did you ever use uh Lauren?
00:42:58.480 --> 00:42:58.960
Lauren Rosa.
00:42:59.199 --> 00:43:00.480
Oh Lauren, he was on the pod.
00:43:00.639 --> 00:43:01.920
Oh, he was, he's a great guy.
00:43:02.079 --> 00:43:03.519
Oh my god, the best sign guy in the world.
00:43:03.679 --> 00:43:04.400
Best sign guy in the world.
00:43:04.880 --> 00:43:06.960
Never made a penny on any sign he made.
00:43:07.760 --> 00:43:08.320
He does.
00:43:08.400 --> 00:43:12.800
He came in, he did our sign here, and he's doing some new signage because we've got some new space over here.
00:43:12.960 --> 00:43:14.960
And um, I became good friends with him.
00:43:15.199 --> 00:43:17.519
You know, we have a sign here here, and he looked at it.
00:43:17.599 --> 00:43:18.559
He's sitting there during the thing.
00:43:18.639 --> 00:43:19.599
I said, What are you looking at?
00:43:19.679 --> 00:43:21.039
You keep looking over here at this thing.
00:43:21.199 --> 00:43:24.239
He goes, That thing is three-eighths of an inch off.
00:43:24.320 --> 00:43:25.199
I said, What are you talking about?
00:43:25.280 --> 00:43:27.679
He gets up, he's like, Give me a piece of paper and he marks it.
00:43:27.760 --> 00:43:29.519
Sure enough, it's three-eighths of an inch off.
00:43:29.599 --> 00:43:30.159
He can see it.
00:43:30.239 --> 00:43:32.480
He's like, I'm taking this whole thing down.
00:43:32.559 --> 00:43:36.719
And I said, Well, you need a we gotta get a police officer because it was tinted, you couldn't see it.
00:43:36.800 --> 00:43:38.159
He goes, You gotta bring his truck.
00:43:38.239 --> 00:43:39.760
He's like, We're not getting any permits.
00:43:39.840 --> 00:43:41.599
He goes, I'm gonna come here before anything opens.
00:43:41.920 --> 00:43:42.719
I fuck these permits.
00:43:42.800 --> 00:43:46.719
We're gonna he drives, he comes here with his truck and he gets up on a lift and puts the thing in the room.
00:43:46.880 --> 00:43:47.920
Oh, it's a great sign guy.
00:43:48.079 --> 00:43:48.719
Great sign guy.
00:43:48.800 --> 00:43:49.280
He is amazing.
00:43:49.519 --> 00:43:50.719
He's a great guy, a great guy.
00:43:50.800 --> 00:43:52.639
Yeah, he's a he's a mench.
00:43:52.719 --> 00:43:55.119
Um uh that's so funny that you used him too.
00:43:55.360 --> 00:43:56.159
So you do that.
00:43:56.239 --> 00:43:57.519
How long are you at that location?
00:43:57.679 --> 00:43:58.719
We were there for 10 years.
00:43:58.880 --> 00:43:59.519
10 years, yeah.
00:44:00.239 --> 00:44:07.039
when our lease was getting so w they wanted us to move to um where Frank's was in City Place.
00:44:07.280 --> 00:44:10.400
Oh yes where we are now was Frank's was there.
00:44:10.480 --> 00:44:10.719
Yes.
00:44:10.960 --> 00:44:15.599
And we got approached by the building and said we want you to take over Frank's space.
00:44:15.679 --> 00:44:17.039
And Frank was still open.
00:44:17.840 --> 00:44:21.519
And I said, I'm not gonna be the guy to put Frank out of business.
00:44:21.679 --> 00:44:24.719
Frank was an institute you know he was an icon in Connect Hartford.
00:44:24.880 --> 00:44:27.599
Yeah yeah and he was a great guy and his son Frank Jr.
00:44:27.760 --> 00:44:32.880
was a very nice guy who I didn't know either of him well but I said I'm not gonna be the guy to put them out of business.
00:44:33.199 --> 00:44:36.719
I said if something happens call me.
00:44:37.039
--> 00:44:39.119
But until then I have nothing to do with it.
00:44:39.519 --> 00:44:45.920
And sure enough I don't remember it was a year later or two years later they closed and they called us and one thing led to another we moved there.
00:44:46.079 --> 00:44:53.280
And you moved there and that's through you could and it was really on our tent or at least kind of it happened to work congruently.
00:44:53.599 --> 00:44:55.119
Oh I see so you go there.
00:44:55.440 --> 00:45:04.000
So we did we changed the name from Max to Max on Main to Max Downtown because we weren't on Main Street and we also were kind of changing the concept a little bit.
00:45:04.239 --> 00:45:12.559
We we really were an American bistro we said we can't do this food with that many seats without making it a little simpler.
00:45:12.719 --> 00:45:18.000
So we kind of took the the bistro menu and combined it with a chop house menu.
00:45:18.159 --> 00:45:31.840
I see so we knew that if we sold a lot of steaks steaks are about quality of meat and obviously cooking technique's important too but it's not you can cut a lot more steaks and you can margin on steak could be high.
00:45:32.159 --> 00:45:35.599
Well depending on the price of beef margin's high the percentage is lousy.
00:45:35.840 --> 00:45:39.199
Oh I see I see right and of course the beef prices gotten worse.
00:45:39.360 --> 00:45:42.480
Right because the beef prices are out of control still but the prices are out of control.
00:45:42.559 --> 00:45:55.280
You know the retail price of a steak in a restaurant now is often 70 70 to 100 bucks yeah I mean in heart I don't know what I mean going there tonight I'll but I think a New York strip is probably around 700 questions do they drop a check on you?
00:45:55.599 --> 00:46:23.519
Um they should um so the so you still my favorite restaurant I was just there uh three weeks ago before a show with uh with the guy who trains us it was fantastic it was what I love about Max downtown and it always is is it and I'm I want to ask you about this it never misses oh they missed I never seen it miss because we all miss at times I just have never had it I've never seen it miss.
00:46:23.599 --> 00:46:26.960
It just is you know who's the best basketball player in the world right now?
00:46:27.039 --> 00:46:38.320
I don't know there's so many great ones Steph Curry does not shoot 100% no that's true like Michael Jordan right he only shot 20% if you bet over 300 you're you go to the Hall of Fame.
00:46:38.480 --> 00:46:48.800
Right and that's a third of the time exactly so you know the the hopeful part for a restaurant is when we make our hopefully little mistakes a certain amount are noticed by the guest.
00:46:49.119 --> 00:46:53.119
Right well that's what Steve says right the customer isn't always right but they're allowed to be wrong.
00:46:53.440 --> 00:47:01.679
Absolutely that's the truth right you try to say that was his line well he said it we stole we stole it from the Ritz Carleton still for the Ritz Carleton okay that's fine.
00:47:01.920 --> 00:47:07.920
Good place to steal from but but yeah like it it just it doesn't so when do you go from Max Downtown to okay and what's next?
00:47:08.000 --> 00:47:09.280
Is it Maximia Max Amoria?
00:47:09.519 --> 00:47:13.920
Maximia was be was after before Max Downtown and so was Amore.
00:47:14.400 --> 00:47:14.559
Really?
00:47:14.719 --> 00:47:30.719
So we opened the economy was getting a little funky right and um this location Avon came up the guy that owned the building Herb Galinsky was a friend of my father's and Herb was a a real character great guy old school developer.
00:47:31.760 --> 00:47:37.920
He had a Howard Johnson's there that he tore down and was building that small kind of the one on 44 there.
00:47:38.239 --> 00:47:43.440
Yeah where they're not there anymore they just left they just moved right yeah quit uh but they're opening a Max Burger there.
00:47:43.599 --> 00:47:43.920
That's right.
00:47:44.079 --> 00:47:46.880
Yeah so we went there and Herb was a great guy.
00:47:47.039 --> 00:47:59.199
But my father who I don't think I heard swear three times in his life says to me Herb is an old dear friend of mine but if you think he won't fuck you every chance he gets he will you don't know Herbie.
00:47:59.519 --> 00:48:04.480
And he said that with admiration almost it wasn't like Herb was a bad guy but he's he's a real estate guy.
00:48:04.639 --> 00:48:13.039
You know right he's he's got an incentive and you have a developers I used to do uh before I was a divorce lawyer I was at a big finance firm and I did workout work like failed loans.
00:48:13.119 --> 00:48:23.599
Yeah and an old like workout guy told me I forgot the guy's name but he said a developer is a guy that will dig up the bones of his dead mother and sell the bones to buy flowers for a prostitute.
00:48:23.920 --> 00:48:27.519
Well I wouldn't put herb in that classification about developers.
00:48:27.760 --> 00:48:27.920
Right.
00:48:28.000 --> 00:48:55.760
He said dude you know and and that guy had a great relationship with herb and his son-in-law uh Eric Spongin had a great relationship with him so I don't want to so but he says to you hey you should bring your magic there one thing led to another we opened Maximia which was a very casual Italian we were the first guys to do wood burning pizza I used to love when you walk in there that smell was intoxicating garlic does the new place have the same smell uh I've only been there once um and I can't answer that question but it's a great looking restaurant and the food was delicious.
00:48:56.000 --> 00:49:03.039
Okay so we probably have a better exhaust system better it's so good you go in there and it felt so like cozy and yeah so when does that open what year?
00:49:03.199 --> 00:50:15.920
That opened in uh about five years later so maybe 91 91 we opened in 86 and it's a huge success right away ridiculous you can't get it you can't get away
I had a bank loan that um I had a$300,000 bank loan that number came up again and um at the time a friend of mine was the ex-banking commissioner and he said go to them you'll negotiate that loan all the banks are so screwed up right now you'll get you'll get it for 10 cents on the dollar oh you mean negotiate off like you've got give them 30 000 bucks and they'll walk away right didn't exactly go that way okay but I did pay it off I got like 10% off all right but I talked so I talked to this FDIC guy he says you know we want to pay off the loan uh we're having trouble we have some cash and he goes I've been to your restaurant you're fucking so busy I can't believe it so it didn't really it didn't really work but we did uh pay off the loan so we paid off you know maybe we got 10% off and we were sitting on cash I said let's get rid of the loan so you knocked that out so then what comes then what comes next which right Maximori which was somewhat of a bigger sister to Maximia.
00:50:16.079 --> 00:50:16.400
Where was that?
00:50:16.480 --> 00:50:33.920
It was at Glastonbury oh the Glastonbury one that's right okay I know and that was a huge success my opening chef there was Billy Grant and Billy was great we had co-chefs Billy and John Stout not Stout Stowe John Stowe I think that's his last time Billy was there.
00:50:34.000 --> 00:50:41.840
Wow Billy was Billy worked for me at Max Lemain Billy I think was my first podcast guess Billy is I didn't listen I looked to see I knew you were friendly with him.
00:50:41.920 --> 00:51:08.480
Yeah yeah yeah Billy see that Billy's a Billy's the first one yeah yeah he's does he do this all the time yeah he goes yeah oh but and and he recently cooked at my house because I was doing uh Oscar his sous chef at the or executive chef at Grant he um at the at BRICO you know I I said to him I'm having a uh I want to do a housewarming party you know and he's like I've never catered at someone's house said oh you'll be fine so he came over and he said to Billy Billy I've never worked at someone's house before could you help me?
00:51:08.559 --> 00:51:18.880
So Billy called me he's like you mind if I come I'm like mine like sure so he came and uh you know Billy Billy's working like a like a 60 year old without a pension he literally is I don't think he has a pension.
00:51:18.960 --> 00:51:53.519
No no but he's really he might have a he might have a couple million in his fine but like he me just he's on the line he's Billy is if there's one guy Billy and I we don't talk a lot but we'll get he'll send me a text every once in a while he goes dude I just had a dream last night that you're in it again and he gets these dreams like once every couple months or you know whatever and he you know he says I don't get it he goes and he says and we have a little love fest back yeah oh he's the best he's but he's literally I go in there and I see him down there and he's got you know there's 300 cover they're going crazy and he's working it like like crazy and like Billy what are you doing?
00:51:53.840 --> 00:52:11.039
You know what that's what he does he loves it great at it he's great at it he's amazing he just he just can still you know he even uh you know he even still he cares like he said to me he was cooking at my at my stove and I you know was he was asking me about I I used to represent a lot of restaurants like restaurant chefs before I did only divorce work.
00:52:11.199 --> 00:52:21.519
Well they all get divorced so they all get divorced they used to all get for a while like I would even do like first time DUI work when I was just starting out and uh so I had so many chefs that owed me barter because they didn't have any money.
00:52:21.679 --> 00:52:24.719
He's you know young sous chefs they're like they don't have three grand for a way or whatever.
00:52:24.800 --> 00:52:27.599
So they're like I'm like how about you do two dinners at my house like yeah no problem.
00:52:27.679 --> 00:53:18.960
So on Mondays we'd always have like somebody coming over to cook you know but he like you know he said to me he was like uh uh I don't think he'll mind me saying this but he was like cooking whatever and I was telling him oh yeah you know Max opened a big place he's like you think that's gonna impact Brico I'm like first of all why do you care but he this is baby but we can impact Brico we can't impact Brico is you can't impact it you couldn't do anything I've never tried to impact it but you can't impact it you can't I said Billy you could like you could you could murder a dog in front of that place and like in people like Trump no no right no right shoot someone on Fifth Avenue it's true but it's he's it's impenetrable right and it's a perfect I mean the New York Times called it a perfect restaurant it's a great I haven't I have not eaten there in several years it's so good but I don't eat in West Harvard very often and if I do I usually at Max and he um he's a great chef a great restaurant he's got great people there he's he's the best he um and then eventually you do Trouble Kitchen.
00:53:19.360 --> 00:53:27.760
Trouble Kitchen was um 98 uh no I think it was yeah it might have been 98.
00:53:28.000 --> 00:53:45.840
Okay so yeah Trouble Kitchen and then Max Burger of course well max fish was before Max Burger I think I'm lost the track now and then Max and then Max Burger but when you Yes Max Fish was next and then Max Catering Max Catering Oyster Bar opened in I think uh 99.
00:53:46.079 --> 00:55:14.159
And then and Max Catering Max Catering was more like 15 years ago you should see the check I wrote to you this summer for my 50th birthday at that winery oh my gosh we had Max Catering ran it and did like the main the the liquor the the the raw bar I had over 350 guests and then I had Tyler Anderson had a station Billy Grant had a station uh Scott Miller had a station of birthday oh it was crazy and uh and uh Prasad you know Prasad of course he did a station
doing lamb chops in a tent or chef Prasad oh like uh yeah it was an insane party but uh yeah the if you have a 55th I want to be invited you will it's crazy we had we had drag queens we had people on stilts we had three tattoo artists doing real tattoos it was the craziest party people still talk about it and I remember like Sammy said to me um you gotta go pick up a bank check for Max's and I said how much is it and I was like oh no that's our marketing budget for a year but it was worldwide sounds like it was good marketing oh uh hunter yeah he they it was insane it was fantastic um but I what what is the um you know so what is the your view on like why was your restaurant and your you know you built this you know legacy obviously I know that you've been bought out of it now but you built all of that and and and it's been wildly successful the food's good at all the places what's the what do you attribute the success to well I didn't build it by myself no of course as you know yeah and all the guys I built it with are the ones running it so it's not the transition was very easy no but you were the leader.
00:55:14.719 --> 00:56:07.440
I was the leader but they you know one of the things we really promoted was a true entrepreneurial spirit in each restaurant and and that's why we had ten and eleven restaurants not a hundred you know and not that I ever had a goal to do a hundred um I really had a goal to do one and then a second but we always a lot of our success in my opinion came from the fact that we treated each restaurant like it was our first we never said oh we're really good at seafood when we open in uh Glastonbury it'll be so easy we like started all over again you know we started getting into the different equipment you could get we never duplicated what we were doing we kind of said we tried to progress and get and but each restaurant we wanted to have a little bit of its own a little or a lot of its own identity depending on what it was.
00:56:07.599 --> 00:56:17.280
You know when you open Max Burger you didn't want it obviously to be anything like the oyster bar but when we opened the oyster bar when we opened Fish we wanted to be like the oyster bar but we didn't want it to be identical.
00:56:17.440 --> 00:56:19.199
Oh I forgot oyster bar too that's another good one.
00:56:19.440 --> 00:56:20.880
That's been a pretty successful place.
00:56:21.119 --> 00:56:38.719
Yeah that's is you know my my son I who's 11 now I started him young on oysters and he like that's a mistake it's a and sushi Wall Street Journal just did a big thing about this he goes I I take him to like omakase places in New York and like we're we go down to Orlando recently and he looks up and he's like Dad I want to go to this place.
00:56:38.800 --> 00:58:03.119
It's a Michelin star omakase place in Orlando it's three seven how to read in yeah I told him how to read in to the 6 right he doesn't want you know he's not a chicken nuggets kid he wants like you know he was like dad can we go uh sushi and we go there and he's like can we do omakase tonight and I'm like I yes you know like he likes the he likes the good stuff but it's uh yeah like uh the oyster place he goes they cap you now at two dozen per person when it's buckshack so that's enough that's enough I agree he but he clears those out in six minutes you know it's like whatever but does he put cocktail sauce on no as he wants he wants naked briny northeast oysters love it right he doesn't like uh we was I've never put cocktail sauce on an oyster mouth we were just in London I was in London with him to go see Arsenal play and he we went to the uh borough market and they have these oysters from like the you know the coast of Iowa that's a cool place so cool and he he got an oyster that was like this big and it was like a pound and a half and it was like what was a big he took it right down he took it right down but yeah he loves the briny big oysters did they have that thing with the cheese where they spot we did that the red cleat sandwich the rat clean they took it over the boiled potatoes they did you could get it over potatoes or on a sourdough uh I think we had it in the potatoes they have that in New York too they do it in like uh they there's two markets there the Bryant Park market they you can get that there too but we did it we did it in Burrow Market we did at the oyster we did the Dubai strawberries with the chocolate I got so sick after eating after spending the day afternoon there.
00:58:03.199 --> 00:58:05.840
Oh because you eat so much I think I just got a little bug or something.
00:58:06.000 --> 00:58:22.239
Oh okay yeah yeah we went to the the Burrow in the same night we w we had lunch there you know daytime we're there with I think I had the whole family and um at night we were going to Jamie Oliver's restaurant the one that had the uh I don't remember the name of it was the number was something he was taking like ex cons.
00:58:22.639 --> 00:58:39.679
Oh yeah kids maybe and we're eating there and I think I had a little bit of an upset stomach I think I went to the bathroom during my dinner there because I was enjoying the dinner and I wouldn't leave I think I went to the bathroom like 11 times within a two hour gosh that's not good.
00:58:39.920 --> 00:58:49.199
My wife looks at me and says and you're gonna eat I go I'm in this restaurant how do I not eat what we went to we were there I took them to Carbone and my hot take is it's not that good.
00:58:49.440 --> 00:58:50.239
You took the what?
00:58:50.480 --> 00:59:17.039
Except the Carbone oh in New York well no London the new one in London uh never been to Hana Carbone's it's it was it was mid as the kids say these days it was I I'm not hearing other than the original I've never heard great things yes you know whatever like I could make a better spicy regatoni frankly I really could it's not that hard it's not that hard it's tomato paste and some Calabrian chili I don't
think it's and you can make it in two minutes it's not good but it was it was it was fine but it was to me it was a lot of sizzle it wasn't it it was very expensive.
00:59:17.280 --> 01:00:02.800
Yeah I had not been to one I I still want to go but I we went to this other place called piranha which was insane it turns into a nightclub at night and like in the middle of there's a DJ on the floor and you're like in the middle of it all the waiters got up on the tables and we're dancing and it's like fancy it was fine it was it was uh it was pretty good we just had that experience in Orlando we went to this Greek place that was insane they did the waiters and they throw they throw a napkins so loud and of course we brought my the youngest who is on the spectrum and so she's got sensitivity to noise and my wife was looking at me like what the fuck we did my grandpa she loved it though she usually wears earphones we didn't bring them because we didn't think it was going to be crazy but she was totally fine because she was watching the people throw stuff she's like this is the best ever dad so I don't know it was good um but but getting back to that so you tried to do be new but what about the overall philosophy?
01:00:02.960 --> 01:00:11.679
Like what like what what what do you think if you could attribute this success to one philosophy what do you think it would be well I don't know if I could really answer that.
01:00:11.760 --> 01:00:14.480
I mean it's always hospitality is the the the easy answer.
01:00:14.800 --> 01:00:41.199
But what we used to always train our people and especially in a new restaurant we'd you know I'd take a little grease pencil on a on a whiteboard and I divide I'd say what percentage do you think the food is in this restaurant for success and you got food service and atmosphere and I and the thing I used to push really was the food has got to go for about forty percent okay instead of thirty three.
01:00:41.440 --> 01:00:41.760
Okay.
01:00:42.639 --> 01:00:54.480
And and and the service has got to go for 40% and the atmosphere is going to go for 40% which will give you 120% because one of those is going to miss every night.
01:00:54.880 --> 01:00:57.039
And they're all going to miss at certain moments.
01:00:57.519 --> 01:01:04.880
The food is not going to be as hot as it should be or it's not right that medium or steak is going to be a little closer to medium.
01:01:05.039 --> 01:01:05.199
Okay.
01:01:05.360 --> 01:01:09.599
Or the whatever it is, the pasta is not as El Dente as it should be.
01:01:10.159 --> 01:01:17.760
But if the service is so good if the service hit the 40% number you don't notice that the pasta wasn't as good as it could have been.
01:01:18.159 --> 01:01:27.199
And if the atmosphere the lighting is good the music vibe the everything so if everyone tries to outachie the other third we make up for it.
01:01:27.920 --> 01:01:30.559
So it's so it's all those elements is kind of the first answer.
01:01:30.880 --> 01:01:33.360
It's you know it's it's food it's service it's atmosphere.
01:01:34.159 --> 01:01:43.039
I see and so if you strive that way uh then if something misses you can still a great server makes up for a meal that you don't notice it.
01:01:43.280 --> 01:02:00.239
Oh right because but if your server is not attentive then you notice the food a little more oh interesting and don't get me wrong you never want to compromise on anything No no no right but things don't always shit happens in everything you're cooking you're cooking it happens in your law firm and it happens right in a school it happens slips.
01:02:00.320 --> 01:02:07.119
Yeah that slips interesting all right couple final questions um best temperature to eat a steak at or does it depend on the steak?
01:02:07.440 --> 01:02:14.480
It definitely depends on the steak so um but I I'm a for myself yeah I'm a rare but not very rare.
01:02:14.800 --> 01:02:15.679
Not black and blue?
01:02:15.920 --> 01:02:24.480
I like I like a black and when I say black man I like a charred steak it's got to have a crispy leathery exterior.
01:02:24.719 --> 01:03:07.840
So you'll do a rare yeah wow I gotta I gotta try it I just I went to Texas one time I spent some time there doing on my old job and I had a sat down with a guy an old banker and he said um cut off its horns wipe its ass and put it on a plate and I was I don't like it that rare my mother must say my mother loved a rare very rare meat very I saw a guy in it there's a restaurant I think it's closed it was in um maybe it didn't close it in the Bellagio it was um Jean-Georges von Garichton it's a French Asian uh oh well because he had a famous steak shot in there yeah yeah it's right and he would the guy would come in and we were there and he the guy the waiter told me about him he would take a rare prime rib and he put this much horserad on it like literally this much and he'd sit there eat it rare.
01:03:08.079 --> 01:03:10.239
I couldn't put it so you don't you like it well done or something?
01:03:10.400 --> 01:03:12.719
No I don't like prime rib I think I'm no a a steak though.
01:03:12.800 --> 01:04:34.239
No I eat medium uh medium rare yeah you know except the hanger steak I want more or a skirt steak eye a ribeye is not great real rare either no because you gotta render the fat down you got to get it a little rendered and you got to get you know that that part of the the the decal part yeah yeah yeah you know it needs a little more time it needs more time but it you're right because like like a filet like a uh like like a New York strip I love a New York strip medium rare that's fine but I like a true medium rare yes but most people's medium rare is medium that's right no no no I want it like a true steakhouse medium rare cool pink center exactly right right okay so that's the best way to uh the best way to eat it what is um and if you're in I know you don't like fast food but it what is your McDonald's order if you
go today you know uh today if I went today I mean traditionally there's a quarter pond of cheese okay um I'm trying to think any modifications no okay I gotta figure it out I get extra onions and pickles well I would certainly not mind that I love onions on a burger you know caramelized or raw both both not together not together no raw is my go-to okay but the one of the better burgers I've ever had it it's it's been touted for years is the uh Red Hook Tavern in Brooklyn that's like the one the best burger in New York it's so and I've never been to Red Hook but they have a place in SAG and I go there by boat once in a while and they're burgers so I I had it there and they do their burgers so simple.
01:04:34.559 --> 01:04:35.760
Is it an aged beef?
01:04:35.920 --> 01:05:28.159
I I think so because the one I love in New York is monettas that has that age it's very similar I never had monettas but I've seen it the meat the beef itself is special but they cook it I I don't know if they even if it's all done on a griddle it might be a little bit of um um I can't think of what they cook it in water um oh steamed cook it in water you know um I can't believe I can't think of the name of it when they put it like in plastic and they Oh sous vide sous vide exactly so I think they um I'm getting old I don't know if they sous vide or something because it's cooked so perfectly medium rare through it's like you know it's an inch and a quarter of it on a grid or whatever they're doing they get it right but they do a a slice of griddled onion b beneath the burger and it's griddled but it's it's what I would call au point which is a French cooking term for cooked to a point.
01:05:28.480 --> 01:05:34.400
To a point which is the way you want in my opinion that's how you want chicken it's cooked but just cooked.
01:05:34.719 --> 01:05:41.199
It's not it's not dry it's still juicy it's not pink but it's just past that pink chicken.
01:05:41.360 --> 01:05:49.199
Yes you know and pink chicken people get and they get so schemed like I'll just cut around that little pink part because the rest of it's so perfect.
01:05:50.000 --> 01:05:53.360
You want it you almost you want it like the pink just disappeared and pull it off.
01:05:53.599 --> 01:05:55.920
So my I so my McDonald's orders definitely fries.
01:05:56.239 --> 01:05:59.280
Fries yeah the fries are good nothing on them uh salt.
01:06:00.000 --> 01:06:00.960
And hopefully they put a lot on.
01:06:01.599 --> 01:06:01.760
Yeah.
01:06:01.920 --> 01:06:07.280
But I you know, I haven't had I don't think I've had McDonald's fries or a burger in several years.
01:06:07.519 --> 01:06:07.840
Several years.
01:06:07.920 --> 01:06:09.599
Okay, that's uh but if I needed to go, you know.
01:06:10.079 --> 01:06:10.639
Quarter powder.
01:06:11.280 --> 01:06:12.159
The quarter powder with cheese.
01:06:12.239 --> 01:06:13.920
That's definitely not the Big Mac.
01:06:14.239 --> 01:06:14.880
There's nothing for me.
01:06:15.519 --> 01:06:16.960
That extra piece of bread is stupid.
01:06:18.000 --> 01:06:18.320
Stupid.
01:06:18.559 --> 01:06:23.280
You could get the you can have the quarter pounder at a patty and add the Big Mac sauce.
01:06:23.599 --> 01:06:23.840
Probably.
01:06:24.400 --> 01:06:25.760
And lose the ketchup in the mustard.
01:06:25.840 --> 01:06:26.880
I like the ketchup mustard.
01:06:26.960 --> 01:06:27.280
Oh, you do.
01:06:27.760 --> 01:06:29.199
I'm the opposite of Steve, by the way.
01:06:29.360 --> 01:06:33.840
To me, ketchup is the even though there's nothing I put it on other than a hamburger.
01:06:34.000 --> 01:06:34.159
Right.
01:06:34.320 --> 01:06:34.800
And fries?
01:06:35.039 --> 01:06:35.440
Maybe fries.
01:06:35.599 --> 01:06:35.679
Yeah.
01:06:36.400 --> 01:06:38.800
If the fries sometimes Steve loves ketchup and everything.
01:06:38.880 --> 01:06:40.079
I think I no, he hates it.
01:06:40.159 --> 01:06:40.719
Oh, he hates it?
01:06:40.960 --> 01:06:41.679
He's never had it.
01:06:41.840 --> 01:06:42.960
Oh, I'm thinking of my friend Stefan.
01:06:43.039 --> 01:06:43.360
I'm sorry.
01:06:43.440 --> 01:06:45.039
No, and I so I like it there.
01:06:45.280 --> 01:06:45.760
Oh, that's right.
01:06:45.840 --> 01:06:47.280
He's the one who says he'd never had it in the five years.
01:06:47.519 --> 01:06:47.920
Never had it.
01:06:48.000 --> 01:06:48.719
I begged him to try it.
01:06:48.880 --> 01:06:49.280
He won't pay it.
01:06:49.440 --> 01:06:52.159
And his son Wyatt, who's like I treat, think of as my nephew.
01:06:52.239 --> 01:06:52.480
Right.
01:06:52.719 --> 01:06:53.679
Same Michigan.
01:06:53.920 --> 01:06:54.880
They won't, they won't touch it.
01:06:55.039 --> 01:06:55.360
No.
01:06:55.679 --> 01:06:58.400
I go, you're missing out on the greatest condiment in the world.
01:06:58.559 --> 01:06:59.119
It is the greatest condiment.
01:06:59.199 --> 01:07:01.039
And would you agree Heinz has it nailed?
01:07:01.280 --> 01:07:02.559
There's no other one that I know of.
01:07:03.360 --> 01:07:04.719
You guys serve Heinz and Max's, right?
01:07:04.880 --> 01:07:05.119
Of course.
01:07:05.280 --> 01:07:07.440
They fuck around with that like Kensington shit, these fancy.
01:07:07.760 --> 01:07:08.159
I've never had it.
01:07:08.800 --> 01:07:10.639
I heard Kensington's good, but I never had it.
01:07:10.719 --> 01:07:13.440
But if you you have hunts, to me, your restaurants is all.
01:07:13.519 --> 01:07:14.079
I judge you.
01:07:14.320 --> 01:07:14.960
I have a rule.
01:07:15.119 --> 01:07:18.239
If I walk into a restaurant and they have hunts ketchup, I'm gone.
01:07:18.400 --> 01:07:18.719
I'm gone.
01:07:18.800 --> 01:07:19.119
I'm gone.
01:07:19.360 --> 01:07:20.079
I also have a rule.
01:07:20.159 --> 01:07:22.480
If you use battered French fries, you're out.
01:07:22.639 --> 01:07:23.440
Oh, the coated?
01:07:23.760 --> 01:07:24.079
The coated.
01:07:24.320 --> 01:07:25.119
Oh, they spray it with some.
01:07:25.599 -->
01:07:27.039
Well, it just to stabilize it or something.
01:07:27.679 --> 01:07:28.400
Potato starch, I guess.
01:07:28.719 --> 01:07:30.079
Can't cut your fries, charge me an extra dollar.
01:07:30.239 --> 01:07:32.960
And if you're gonna serve frozen ones, I can deal with that if they're good.
01:07:33.119 --> 01:07:33.519
Just charge them.
01:07:33.679 --> 01:07:34.159
Just cook them right.
01:07:34.480 --> 01:07:38.480
Charge me more for the f-like with Helen downstairs at Sally and Bob's room, they were getting a fryer finally.
01:07:38.559 --> 01:07:40.000
And I said, listen, can I beg of you?
01:07:40.079 --> 01:07:40.960
I'm in the building.
01:07:41.199 --> 01:07:43.599
Spend, charge a dollar more, get hand-cut French fries.
01:07:43.760 --> 01:07:44.480
They're delicious.
01:07:44.639 --> 01:07:47.360
People love good fries that are real, that you know, whatever.
01:07:47.440 --> 01:07:48.880
And she did, and they're the best fries.
01:07:49.119 --> 01:07:51.760
There were there's when I came in this morning, there was a line of people waiting.
01:07:51.840 --> 01:07:52.320
Oh, yeah, it's good.
01:07:52.400 --> 01:07:52.960
It's good, but they're free.
01:07:53.119 --> 01:07:55.679
I used to go to Sally and Bob's years ago when the the Ziki zoned it.
01:07:55.760 --> 01:07:56.000
Oh, right.
01:07:56.079 --> 01:07:56.960
Uh with Sally and Bob's.
01:07:57.039 --> 01:07:59.519
I want them to rename it Helen and Caesars, but they think they'll lose business.
01:07:59.599 --> 01:08:00.880
But everyone knows Helen and Caesar.
01:08:01.119 --> 01:08:01.679
Oh, it's fine.
01:08:02.159 --> 01:08:02.960
You know, it's been there forever.
01:08:03.199 --> 01:08:03.519
I don't know.
01:08:03.679 --> 01:08:05.519
Well, listen, thank you so much for doing this.
01:08:05.679 --> 01:08:10.400
I've um wanted to have you in for a while, and I've been asking Rich to uh Steve to facilitate this.
01:08:10.480 --> 01:08:12.559
And so uh He didn't facilitate it, by the way.
01:08:12.719 --> 01:08:13.119
Oh, he didn't?
01:08:13.519 --> 01:08:13.920
I don't think so.
01:08:14.000 --> 01:08:19.439
I think he was a number, but in there just to make an introduction to say that it's cool to come in and he never told me he even did the podcast.
01:08:19.600 --> 01:08:20.079
Oh, he didn't?
01:08:20.399 --> 01:08:23.039
I listened to it after we um Oh you saw it after we made a day.
01:08:23.520 --> 01:08:24.880
So uh yeah, so thank you so much.
01:08:25.039 --> 01:08:25.600
This is great.
01:08:25.680 --> 01:08:33.359
I love learning about this and um and and how um somebody with a singular focus has made so much success.
01:08:33.520 --> 01:08:34.880
What are you doing to keep busy now?
01:08:35.039 --> 01:08:35.840
I play a lot of golf.
01:08:36.000 --> 01:08:36.560
You're a golf guy.
01:08:36.640 --> 01:08:36.800
Okay.
01:08:36.880 --> 01:08:37.760
I'm a golf guy.
01:08:38.239 --> 01:08:40.399
I was at one point I was pretty damn good.
01:08:40.560 --> 01:08:40.800
Yeah.
01:08:40.960 --> 01:08:42.399
Something's happened in the last two years.
01:08:42.560 --> 01:08:43.600
Are you like a scratch golfer?
01:08:43.680 --> 01:08:44.479
No, I was never a scratch.
01:08:44.560 --> 01:08:46.399
I was the lowest I've ever been is about a six.
01:08:46.560 --> 01:08:46.800
Okay.
01:08:46.960 --> 01:08:47.920
But I'm a 10 right now.
01:08:48.079 --> 01:08:48.319
Okay.
01:08:48.560 --> 01:08:52.720
But you know, if you were a lawyer and you went from a six to a ten, yeah, well, it's the opposite not.
01:08:53.279 --> 01:08:54.560
It's not it's backwards.
01:08:54.800 --> 01:09:00.720
You know, if you were a 10 as a lawyer, like 10 out of 10, you'd be, and all of a sudden I go, Rich Rocco's a six now.
01:09:01.199 --> 01:09:03.760
That's how it feels as a six handicap going to a ten.
01:09:04.239 --> 01:09:06.319
I I think I'd I'd be a fun guy to go golfing with.
01:09:06.479 --> 01:09:08.800
I wouldn't golf, I would just sit there and like tell jokes and hang out with you guys.
01:09:09.840 --> 01:09:10.399
I'm just not interested.
01:09:10.720 --> 01:09:11.279
We need some guys.
01:09:11.359 --> 01:09:14.720
Yeah, like I just go around and like Would you swear once in a while to take the pressure off of me?
01:09:15.039 --> 01:09:15.920
I drop the C word.
01:09:16.159 --> 01:09:18.000
I mean, I say bad stuff, yeah.
01:09:18.079 --> 01:09:21.119
Yeah, you can use the C word on the golf course as long as you're with all men.
01:09:21.279 --> 01:09:21.760
With all men.
01:09:21.840 --> 01:09:23.920
And the you know, it's funny, the British, because my buttons are.
01:09:24.000 --> 01:09:25.600
Oh, they would know how to use that word beautifully.
01:09:25.840 --> 01:09:26.479
It's like shit to them.
01:09:26.640 --> 01:09:27.840
They use that word beautifully.
01:09:28.399 --> 01:09:29.279
So I use it all the time there.
01:09:29.359 --> 01:09:32.720
So I and I tell I tell Ryball jokes and stuff, so uh, I have a golf guy.
01:09:32.960 --> 01:09:33.520
What was that show?
01:09:33.600 --> 01:09:34.800
Uh Succession?
01:09:34.960 --> 01:09:35.439
Sucession?
01:09:35.520 --> 01:09:36.399
Oh, yeah, I haven't watched that.
01:09:36.479 --> 01:09:36.800
Is that good?
01:09:37.039 --> 01:09:37.359
Very good.
01:09:37.600 --> 01:09:42.239
But the guy who's the the father, I don't know the actor's name, but he was the the matriarch.
01:09:42.319 --> 01:09:44.960
Oh or pa uh patriarch, yeah.
01:09:45.279 --> 01:09:45.760
Patriarch.
01:09:46.000 --> 01:09:49.039
Um he used the C word better than anyone I've ever heard.
01:09:49.359 --> 01:09:52.239
Oh, it's uh It didn't make it didn't make a sentence without it.
01:09:52.399 --> 01:09:53.039
Oh no, I love it.
01:09:53.119 --> 01:09:53.520
So good.
01:09:53.600 --> 01:09:54.560
Well, thank you so much.
01:09:55.359 --> 01:09:56.159
Pleasure, enjoy this.
01:09:56.399 --> 01:09:57.039
Absolutely, it was great.
01:09:57.199 --> 01:09:57.920
Great getting to know you.