# Jeff Greenfield
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Jeffrey Greenfield (born June 10, 1943) is an American television journalist and author.
== Biography ==
He was born in New York City, to Benjamin and Helen Greenfield. He grew up in Manhattan and graduated in 1960 from the Bronx High School of Science.
Ep 72: Stop Using Clicks to Measure Campaign Success
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Is your marketing really working, or are you just measuring the wrong thing? In this episode of Higher Education Conversations, GradComm CEO Cheryl Broom sits down with Jeff Greenfield, CEO of Provalytics, to tackle one of the biggest challenges in higher ed marketing: proving ROI in a …
The Marketing Attribution Strategy for FP&A Teams to Take Control of Marketing ROI with Jeff Greenfield
In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Jeff Greenfield, an entrepreneur, advisor, and founder of Provalytics, a leading attribution and measurement solution. Jeff discusses marketing attribution, the challenges marketers face in proving the impact of their campaigns, and…
The Marketing Attribution Strategy for FP&A Teams to Take Control of Marketing ROI with Jeff Greenfield
In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Jeff Greenfield, an entrepreneur, advisor, and founder of Provalytics, a leading attribution and measurement solution. Jeff discusses marketing attribution, the challenges marketers face in proving the impact of their campaigns, and…
What Actually Drives Marketing Results for Small Businesses - with Jeff Greenfield
If you’ve ever turned ads on, watched numbers move, and still felt unsure what actually worked, this episode will change how you think about marketing entirely.
Marketing feels overwhelming for many small business owners not because they are doing nothing, but because they are trying to interpret i…
How to Scale Your Business: Marketing Resources & Growth Strategies for 2026!
Looking to grow your business in 2026? In this episode, Todd Westra interviews Jeff Greenfield, co-founder of Provalytics, about the latest in marketing measurement, analytics, and advertising strategies that drive real business growth. Learn how to optimize ad spend, leverage AI tools, and navigat…
Maggie Haberman and Alex Burns with Jeff Greenfield: American Politics 2026
Pulitzer Prize-winning The New York Times reporter Maggie Haberman and Politico's Alex Burns return with moderator Jeff Greenfield for an illuminating conversation about Donald Trump and what lies on the horizon of American politics ahead of the 2026 midterm elections.
How far will Donald Trump go…
310. Stop Measuring the Wrong Things for Marketing ROI—Jeff Greenfield
Do you ever wonder if you are wasting money on your marketing efforts? Or how do you navigate today’s big changes in paid marketing? Our guest today is Jeff Greenfield, and he shares with us his marketing insights and the changing paid advertising landscape.
TODAY'S WIN-WIN: Aspire to be less wron…
Episode 15: Jeff Greenfield
California's primaries may be local elections, but Jeff Greenfield argues they're offering an early glimpse of the political battles that could define the next presidential cycle. Joining John Ellis, the veteran political analyst breaks down the chaotic races for governor and mayor of Los Angeles, …
The Real Estate Opportunity Most Investors Are Missing With David Bacon, Ep. 801
David Bacon has a background in digital marketing, investor acquisition, and growth strategy, with a focus on alternative investments and expanding access to real estate backed opportunities. At Worthy Wealth, he focuses on investor education and connecting everyday investors to income generating …
Episode 56 - Jeff Greenfield, Provalytics
Stefanie Beach delves into the world of marketing and finance with Jeff Greenfield, Co-Founder and CEO of Provalytics. Discover how to bridge the gap between creative marketing strategies and hard financial metrics, and learn why understanding attribution is key to optimizing your advertising inves…
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