# Ian Whittaker
ထိပ်တန်း Podcast တခုကိုဖြစ်စဉ်များ
နောက်ဆုံးပေါ်:
ian whittaker (born 1928) is a British set decorator and former actor. He has won an Academy Award and has been nominated three more times in the category Best Art Direction.
How outcomes measurement has changed the CMO-CFO relationship - with Nimmi Shah and Sameer Modha
Is there a more important relationship in our industry than that between the CMO and the CFO?
Given the macroeconomic environment – war, inflation, AI threatening to upend entire industries – how are the the interests of financial leaders changing as they relate to marketing?
Nimmi Shah is a consul…
Market reaction to Sky ITV Deal; NBCU/Comcast; Future consolidation
A flurry of media M&A gives Justin Lebbon and Ian Whittaker plenty to chew on: the agreed (but not yet regulator-approved) Sky–ITV deal, the strategic Comcast/NBCUniversal split, and the wider European wave of broadcaster consolidation. The pair argue that scale matters — but that collaboration and…
The Politics Episode: Paramount/WBD stalls, AI's charm offensive and Burnham's UK
In the "politics episode", Justin Lebbon and Ian Whittaker unpack the collision of politics and dealmaking across US and UK media — from the court-halted Paramount/Warner Bros Discovery merger to the AI charm offensive from Silicon Valley and a change of prime minister in Britain.
Paramount/WBD o…
E159 - Guests: Ian Whittaker, Managing Director & Owner of Liberty Sky Advisors
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This episode is also available as a video podcast on my YouTube channel here:
https://youtu.…
Meta in Court, Disney v. FCC and the Paramount/WBD Wrangling
Back from a summer break, Justin Lebbon and Ian Whittaker dig into the tangle of politics, regulation and media/tech law reshaping the industry. They weigh whether legal pressure will dent Meta's ad business, why Disney's lawsuit against the FCC is more about signal than outcome, and what the state…
A Risk Too Far: Why UK Terrestrial TV Shouldn't Switch Off in 2034
Ian Whittaker joins Justin Lebbon to discuss his report "A Risk Too Far", commissioned by Arqiva, which argues the UK's digital terrestrial television switch-off — technically possible in 2034 — should be delayed to at least 2044. The two spar over whether switching TV entirely to IP delivery would…
The DSP Squeeze and Nike's Doom Loop
Two big names just dropped out of the index they'd long called home — and both stories say something uncomfortable about the ecosystems they operate in. Justin Lebbon and Ian Whittaker dig into The Trade Desk's fall out of the S&P 500 and Nike's exit from the S&P 100, and what each reveals about ad…
TV Advertising: Partner, or Perish? with Justin Lebbon
Today's guest is Justin Lebbon
(Justin on LinkedIn: https://www.linkedin.com/in/justin-lebbon-9b70484/ )
Justin is the founder of the Future of TV Advertising conference series, which brings together broadcasters, agencies, advertisers, and technology companies in markets including the UK, Australi…
SBP 236: SBP Interview - Data is not the problem. With Ian Whittaker.
Marketers have spent years trying to prove marketing works.
Better attribution. Better dashboards. Better measurement. More data.
And yet marketing still struggles to defend investment when budgets come under pressure.
Maybe proof isn't the real problem.
In this episode of the Sleeping Barber Podca…
SBP 237: The PostPod - Lessons from Ian Whittaker, Data is not the problem.
Fresh off the Ian Whittaker interview, Marc and Vassilis sit down for the PostPod to unpack what actually stuck.
The through line: marketing keeps losing the budget argument because it treats finance as an obstacle instead of a customer. Ian's framing reframed it. Follow the incentives. Understand …
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