# Devon O’Rourke
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Top podcast episodes featuring devon o’rourke.
BEST OF — Julie Towns: Pinterest's Unique Position in E-Commerce, Establishing a Singular Focus, Hiring Best Practices, & Taking Time for Retros
On this episode of Embracing Erosion, Devon chats with Julie Towns, the VP of Product Marketing at Pinterest. They discuss the messy middle of the shopping journey and how Pinterest is in a position to help consumers and brands alike, the power of having a singular focus, the importance of retrospe…
BEST OF — Janine Gianfredi: CMO of Transcarent & Former CMO of the United States Digital Service on Innovation, Marketing, & Leadership
On this episode of Embracing Erosion, Devon chats with Janine Gianfredi, the Chief Marketing Officer at Transcarent and the former Chief Marketing Officer at the United States Digital Service under the Obama Administration. They discuss the healthcare industry and why and how it needs to be simplif…
BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans
On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsor…
BEST OF — Emma Stratton: Messaging Best Practices, Why Create and Invest in a Brand, Making Decisions Based on Faith, & How to Break Through Mental Ceilings
On this episode of Embracing Erosion, Devon chats with Emma Stratton, the Founder of Punchy, a consulting and training firm that helps B2B tech companies with messaging. They discuss why you should create and invest in a brand, how to break through your mental ceiling, how to write more clearly and…
BEST OF — Marcus Andrews: Building a Strategic Narrative, The Cyclical Nature of GTMs, & How to Measure PMM Performance
On this episode of Embracing Erosion, Devon chats with Marcus Andrews, the Sr. Director of Product Marketing at Pendo. They discuss how to build a strategic narrative and why it's critical for any business, why GTM models are cyclical and not linear, how to measure product marketing teams' perform…
Cody Bender: CPO of Boardable on How to Leverage Multi-Industry Experience to Build for a Niche Vertical
On this episode of Embracing Erosion, Devon sits down with Cody Bender, Chief Product Officer at Boardable, to explore how his diverse experience across multiple industries has equipped him to innovate in the nonprofit tech space. They dive into the unique challenges and opportunities of building p…
Layne Cox: CMO of Union on the Future of Restaurants and High-Volume Hospitality
On this episode of Embracing Erosion, Devon chats with Layne Cox, the CMO of Union and multi-time unicorn company marketing leader (Slice, Ibotta, Grubhub). They discuss why point-of-sale (POS) is dead, how Union can help restaurants and bars provide exceptional experiences for their guests, break …
The Founder-Parent Myth: Fluvio's CEO, Devon O’Rourke, on Why Having Kids Isn't What You Think
As the host of Founders and Empanadas, I've had the privilege of sitting down with many entrepreneurs to explore the intersection of business and life's major milestones. My recent conversation with Devon O'Rourke, founder of Fluvio, was particularly enlightening. We dove into how becoming a new pa…
Inside Fluvio Consulting with Devon O’Rourke
In this episode of the Business Breakdown Podcast, Al Dea interviews Devon O'Rourke, founder and managing partner at Fluvio. They discuss Devon’s transition from a corporate career in product marketing at Amazon and Etsy to starting his own consulting business. The conversation covers the challenge…
Danger Zone: Reducing Your Messaging to Fit Into Templates w/Devon O’Rourke | Fluvio
In this episode, Devon O’Rourke, founder of Fluvio, shares why the push for ultra-simple messaging can actually hurt your credibility with technical buyers.
We discuss:
Whether Gen AI is a strategic utility or a threat to deep thinking in product marketing
Why the trend of simplistic messaging…
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