# Amy Zitelman

ထိပ်တန်း Podcast တခုကိုဖြစ်စဉ်များ
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Soom Foods Brings Tahini to a Store Near You

Soom Foods is introducing dynamic tahini flavors to consumers. In this episode,  Adam Torres and Amy Zitelman, Co-Founder & CEO at Soom Foods, explore Soom Foods and Amy's plans to continue growing the brand. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date infor…

Amy Zitelman - Soom Foods

In this episode we sit down to speak with Amy Zitelman, the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. We discuss Amy's start in the industry, the challenges of running a unique food product business, and business strategies that have helped her …

The Mindful Eating Advantage: How Amy Zitelman Built Soom Foods

Can what you eat impact the way you lead and grow a business? In this episode, we sit down with Amy Zitelman, co-founder of Soom Foods, to explore how mindful eating and strategic entrepreneurship go hand in hand. Amy shares her journey of bringing tahini—a nutrient-dense superfood—to the U.S. mark…

Amy Zitelman - Consumer Education and Marketing Tips

Amy Zitelman is the co-founder and CEO of Soom Foods, a trusted brand for premium tahini paste and tahini products. In this episode, we discuss Amy’s approach to educating consumers, tracking success when it comes to marketing, and consumer education strategies for start-up manufacturers beginning …

The Tahini Trailblazer: How Amy Zitelman Spices Up the American Market

In this episode, Mike interviews Amy Zitelman, CEO and co-founder of Soom Foods, a leading premium tahini brand. Amy shares the journey of discovering the market gap in the U.S. for high-quality tahini, the steps taken to establish a reliable supply chain, and the strategies employed to penetrate v…

95. Tahini: Eden Grinshpan & Amy Zitelman of Soom Foods

On this season premiere episode of Ingredient Insiders, John and Andrea from Chef's Warehouse sit down with Eden Grinshpan, host of Top Chef Canada and author of the upcoming cookbook Tahini Baby (releasing April 22nd).Eden shares what it’s like behind the scenes of Top Chef Canada, why tahini dese…

Building a Differentiated Brand in an Ancient Category | Amy Zitelman, Soom Foods

On this episode, we’re joined by Amy Zitelman, Co-Founder & CEO of Soom Foods, the chef-quality tahini brand she built with her two sisters.  Amy and her team went with a foodservice-first go-to-market strategy that earned brand credibility with top chefs and eventually generated demand at the cons…

Amy Zitelman from SoomFoods

For this episode, I was joined by Amy Zitelman, the CEO and Co-founder of Soom Foods, a Tahini brand. Completing their first sale in 2013, Zitelman and her two sisters founded Soom to capitalize on tahini’s relative obscurity in the American market. While tahini is a primary ingredient in everybody…

Amy Zitelman and Julie Garber – Soom Foods

Summary Alysse Asaro introduced Amy Zitelman, CEO and co-founder, and Julie Garber from Soom Foods, who discussed the company’s journey in popularizing tahini since 2011, their comprehensive digital strategy supporting Amazon, third-party e-commerce, and grocery sales, and their plans for 2026. The…

How Soom Foods Built a Brand Before Anyone Knew What Tahini Was

Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to scale to consumer c…