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Hi, I'm Lisa McQueen, and this is The Thinking Behind It.
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The podcast where I sit down with people who've built, run, or fixed something real and ask them how they actually made the call.
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No highlight reels and no polished advice.
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Just the honest thinking behind the decisions that build a real business.
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Every business has a story that people can see.
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The logo, the website, the revenue.
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And then there's the thinking behind that.
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The decisions that nobody posts about, nobody really talks about.
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The calls that kept someone up late into the night.
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That is what this show is all about.
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Hi, I'm Lani, and I work alongside Lisa McQueen at Clean Corp, and I helped to produce this podcast.
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Before the first episode drops, I wanted to sit Lisa down and ask her the questions that I think that you might have listening.
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What this is, who's it for, and why on earth she started a podcast while running an eight-figure business.
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Lisa, welcome to your own show.
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Oh, thank you.
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I love that intro.
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Thanks, Liney.
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Why why on earth?
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Why on earth would I have ever thought about doing that?
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I I I think, and we talked about this earlier before, you know, before we started rolling.
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One of the things that really interests me is how people reach those decisions in their businesses that really they're there they seem to be small decisions at at the time, but in retrospect, they end up being pivotal decisions for businesses.
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And I know that I have sort of stepped back and looked at some of the decisions I've made over the 20 years that I've been at Clane Corp.
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And I think there's some lessons there.
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I don't know.
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I think there is a lot there that to talk about.
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Um, there's a lot to learn about as well, in terms of how did you get to that point where you thought that particular thing was a good idea.
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So the focus for this podcast, from my perspective, it's not the highlight reel.
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Because you can see my highlight reel anywhere you like on social media if you follow me.
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Um this these are the decisions.
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Um why those decisions were made, and um, you know, the decisions that I made, but also the decisions that my guests will make and what decisions scared them, but that maybe they did those anyway.
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There's a lot to learn behind that.
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And of course, I'm gonna be asking a lot of difficult questions too.
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What sort of things would they do differently?
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Because from a business owner's perspective, that's how we get that extra special insight into maybe a direction that we should be looking and going in ourselves.
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So if you want to think about it, these these are the conversations behind the decisions that build a business.
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Wow, yeah.
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You have a plethora of experience in business and the service-based industry.
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Um, obviously, we've got some amazing guests coming up.
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So, Lisa, who did you make this podcast for?
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Like who should be listening to this podcast?
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I'm making it for business owners, especially in service industries, most people would call boring.
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Cleaning is where I come from, but the lessons that I have and the lessons that uh my guests will be sharing, they travel to any industry.
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And here's what I really want to know on what I think people listening to this show might really want to know too.
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You run a very successful eight-figure commercial cleaning business.
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You've got over 900 people employed in your business.
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You don't need a podcast, so why are you why are you really doing this?
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I know.
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Uh yeah, I probably don't need a podcast uh in addition to everything else that I've got going on.
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But I'm gonna come back to the to the fact that when I first joined the cleaning industry all those years ago, there was no one, and I mean no one in the world who was willing um to share any information that they had or any of their knowledge on how to grow and in this case, specifically a cleaning business.
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There was just no one.
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And it's always stuck with me that I I came from outside of the industry.
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I had to figure it out, and and I did figure it out, but I could probably help a lot of people who are wanting to build their own business, build their own um commercial cleaning business.
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And I could probably shortcut your learning curve by a decade.
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So the this is something for me, it's a passion project, but it's also something that I feel like the industry has been really good to me.
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And I have learned a lot,
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and I am now in in a position where I'm really happy to be able to share not only my knowledge, but also the knowledge of other people who, and I've spoken to a lot of guests, I'm so excited for some of the guests that we've got lined up for the podcast, and and they have amazing lessons that they are able to share.
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So, yes, um the simple answer is it's a passion project with a difference.
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I love it, I love it, I love it.
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On that, I would love if you could give listeners a little taste.
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I know we've already got a few episodes locked and loaded, ready to go.
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What's coming up on the show?
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What can people expect?
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Okay.
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There is a lot that you can expect out of this podcast.
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There's going to be conversations about personal brand and why showing up online isn't optional anymore.
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Um, definitely going to be sharing the story of how I took Clean Corp initially when I first joined from a$700,000 revenue and a business that had completely plateaued to$2 million inside of two years.
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That was that was a big one at the time.
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And obviously, we're well past that figure.
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You know, we're a multi-eight figure business now.
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But I've never told that story publicly before.
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So I'm looking forward to having that conversation.
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Um, I am going to be talking to the Clean Corp operations team.
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Um, and this is going, this is going to be a really interesting chat for so many reasons, but mobilizing a new contract, how to do it in a way that the client feels involved, how to do it in a way that works for your business, really diving deep on that.
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Um, I'll be talking to a restaurant group's operations leader uh on running multiple venues where every single surface is on show and doing that successfully.
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Um I'll also be talking about burnout.
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I think that's that's a subject that in our industry a lot of um talk about burnout at the moment, and I think we don't talk about it enough.
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So that is something that I'm going to be chatting about with one of my guests.
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And also how to market something that nobody wants to sell.
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So marketing in a boring industry and how to make it cool and fun and how to stand out and be different.
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That's a jam-packed schedule.
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I think we've got a few other surprises up our sleeves too.
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So very excited just to get into it.
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Um, and full disclosure for everyone listening.
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I'll be asking some of the questions in a few of the episodes.
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But Lisa, you're going to be taking over and interviewing a lot of the guests yourself after that.
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Can you tell me a little bit about that?
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Yeah, Lani, you started this with me.
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And from there, I take the chair.
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I'm the one asking the questions from then on, and I'm bringing people in whose thinking I genuinely want to learn from.
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Very, very exciting.
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And before we go, can you give people who are listening just one thing that they can do this week so that even if they never listen to another podcast episode, they come away with something really tangible from listening to this pre-episode.
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Oh, sure.
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Absolutely.
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Um how about this one?
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Take the last big decision that you made in your business and write down why you made it.
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Just in one sentence.
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Um, if you can't, that's the thing to think about before your next big decision.
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Oh, I love that.
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The thinking behind it.
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Thinking behind it.
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Oh, Lisa, thank you so much.
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Um, if any of that sounds like your kind of thing, um, and if this conversation's kind of like spark something in your brain, hit subscribe now.
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There's a lot more goodness coming just like this, and make sure you're following wherever you're listening.
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So the first episode lands as soon as it's out.
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This is the thinking behind it.
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We'll see you on episode one.
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Lisa, thank you.
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Thank you, Lennie.
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Thank you.
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I'll see you in episode one.