# Paul Sonneveld
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Amazon Vendor | Inside Amazon Direct Fulfillment: The Operational Playbook for 1P Vendors
In this episode of Marketplace Masters, host Paul Sonneveld goes deep on the operational side of Amazon Direct Fulfillment with Chris Khoo, founder of KhooCommerce and one of the most experienced operators in the Amazon vendor world.
Most vendors treat Direct Fulfillment as "FBM for 1P," backup ...
Agency Best Practice | The Third Shelf: How Amazon's AI Assistant Is Rewriting Product Discovery
In this episode of Marketplace Masters, Paul Sonneveld talks with Christian Umbach, co-founder and CEO of Autopilot, about Amazon's "third shelf": the AI Shopping Assistant. Christian's team studied 2,000 non-branded queries and around 70,000 ASINs to decode how Alexa picks products, and the res ...
Agency Best Practice | The Compounding Catalog: Optimize Listings for Better Ranking, Ad Efficiency, and AI Shopping
In this episode of Marketplace Masters, Paul Sonneveld sits down with Alasdair McLean-Foreman, one of Amazon's earliest third-party sellers and founder and CEO of Teikametrics, to unpack Amazon's July 27 listing overhaul: titles cut from 250 characters to 75, a new 125-character Item Highlights ...
Amazon Vendor | The End of 1P vs 3P: Building a Hybrid Portfolio That Works
In this episode of Marketplace Masters, Paul Sonneveld takes on the oldest debate in the Amazon world: 1P or 3P. Joining him are Sebastian Barrios and Stephan Putter of Leadsphere, a Mexico-based agency and certified Amazon Commerce partner running hybrid vendor and seller setups for brands acro ...
Agency Best Practice | Client Onboarding and the First 90 Days: Why Retention Is Won in the First Fortnight
In this episode of Marketplace Masters, Paul Sonneveld is joined by Scott Ohsman, VP of Digital Commerce at Quickfire, for a candid look at the first 90 days of an agency-client relationship. Scott has 30+ years in the game and over 200 Amazon brand launches behind him, and his premise is uncomf ...
Amazon Vendor | The Amazon Vendor 90-Day Turnaround Plan: Fix the Catalogue, Recover the Margin
In this episode of Marketplace Masters, Paul Sonneveld is joined by Gregor Leopold, CEO and founder of Global AMZ in Munich, for a practical walkthrough of the first 90 days after taking over an Amazon vendor account. The brief was deliberately specific: not top-line strategy, but sequence. What ...
Agency Best Practice | How Agencies Can Still Grow in the Age of Automation
In this episode of Marketplace Masters, Paul Sonneveld welcomes back Chris Turton, Managing Director of Ecommerce Intelligence in the UK, for a candid revisit of a conversation they had eighteen months ago, when Chris was distinctly unconvinced that AI was moving the needle for agencies.
The fea ...
Live at Amazon Accelerate - "Agencies & Brands Around The Globe Are Pivoting!" with Paul Sonneveld
Every year Paul Sonneveld the co-founder and CEO of Merchantspring comes to Seattle for the Accelerate conference. He always makes a point to get together and we just talk about what is happening with Amazon, agencies and brands around the world. MerchantSpring is a full stack multi-marketplace ...
Live at Amazon Accelerate - "Agencies & Brands Around The Globe Are Pivoting!" with Paul Sonneveld
Every year Paul Sonneveld the co-founder and CEO of Merchantspring comes to Seattle for the Accelerate conference. He always makes a point to get together and we just talk about what is happening with Amazon, agencies and brands around the world. MerchantSpring is a full stack multi-marketplace ...
Amazon Vendor | The Money Audit: What's Leaking From Your Amazon Account Right Now
Your QBR slides say the account is healthy. Your bank balance says otherwise.
In this episode of Marketplace Masters, Paul Sonneveld sits down with Stephan Putter, Co-founder & CCO of Leadsphere, to run a money audit on Amazon accounts. Stephan shares why leakage typically runs from 3–4% up to 2 ...
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