# Nick Shackelford

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What Actually Fuels Most Founders (And Why Most Quit)

Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Why Most Founders Fail — And How to Avoid the Same Mistakes In this episode, we break down why the vast majority of founders and small businesses fai ...

Episode 10. From Operators to Optimists: The Future of Marketing and Markets with Nick Shackelford, Digital Marketing Entrepreneur

Join our host, Joe Addona, in this episode of Performance Marketing Minds, as he speaks with Nick Shackelford, Digital Marketing Entrepreneur. Nick shares hard-won lessons on running multiple businesses, how upbringing shapes success, and why mentorship accelerates growth. He breaks down market ...

632: (Solo) Why In-Person Still Wins (Even in a Remote World)

We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for connection. And when it comes to deals, creative work, strategic alignment, and building real t ...

635: The Meta Ads System Working in 2026 | Nick Shackelford

Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearly: Meta isn't broken. Most founders are just reading the wrong signals. In this interview, th ...

636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the dat ...

How to Build an Internal Facebook Ads Team to Scale Any Business

Want to improve your social media ads performance? Wondering how to build the right team so you can maximize your results? To discover how to build a team to scale your Facebook and Instagram ads management, I interview Nick Shackelford.Guest: Nick Schackleford | Show Notes: socialmediaexaminer. ...

How Nick Shackelford Picks Products After $200M on Meta Ads

Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs ...

How Nick Shackelford Picks Products After $200M on Meta Ads

Nick Shackelford has spent over $200M on Meta ads and runs paid for 7 DTC brands that all share one thing: a subscription engine underneath them. His agency, Structured, spends north of $15M a month. He flew to Hong Kong and sat down with us to break down how he actually picks products and runs ...

Ep 4: A conversation with the man who is everywhere with Nick Shackelford

In Episode 4 of Agency Confidential, Jeff Shannon sits down with Nick Shackelford to unpack how he's built and run multiple agencies and brands at once, and why AI is changing what an agency report looks like. Nick has been in digital for 11 years, starting as a media buyer and building into a ...

Ep 627: Why Nick Shackelford's Personal Brand Saved His Cash Flow | Agency Confidential Preview

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler, we're giving you a preview of Agency Confidential, the new podcast from our co-founder Jeff, and this episode's is a truly killer. Jeff sits down with Nick Shackelford, who's everywhere in DTC. Three a ...