# Marcos Rivera
Episod podcast teratas
Dikemas kini:
marcos rivera Miranda (born 20 April 1983 in Palma de Mallorca) is a Spanish former swimmer who competed in the 2004 Summer Olympics and in the 2008 Summer Olympics.
How Charlie AI Priced Its Way to $5.5M a Month
Iggy Odighizuwa, founder of Charlie AI, built an AI-powered sales tool that's now producing $5.5 million a month in cash collected — but getting the pricing right took some real adjustments along the way.
Marcos and Iggy trace how an early flat $2,000/month fee didn't account for usage costs, ...
Health Brand Acquisitions and Consumer Trust, EP 214
When big companies buy trusted health and food brands…Thorne, Primal Kitchen, RXBAR, Perfect Bar, Pure Encapsulations…what actually changes? Seamus and Marcos dig into how scaling shifts size, taste, texture, and trust even when the branding doesn't. They cover label transparency, pricing psycho ...
074 - How to price your product with Marcos Rivera
Marcos Rivera is the founder and CEO of Pricing I/O and one of SaaS's most sought-after pricing minds - he's helped price over 400 SaaS products and coached more than 100 CEOs across a 20-year career. Before founding Pricing I/O, he was a best practice leader at Vista Equity Partners, and he's t ...
Eli Lilly Retatutride Lawsuits, EP 215
Eli Lilly has filed lawsuits against multiple US companies for allegedly selling black market retatrutide and counterfeit GLP products, even before the drug's official 2027 launch. Marcos Rivera and Seamus break down what's driving gray market demand, and why the bigger story isn't the drug itse ...
AI Pricing: New Costs, Old Rules
Every SaaS company is racing to build with AI. Almost none of them have touched their pricing to match it.
This episode pulls together the founders, operators, and pricing experts actually living through that gap — pricing tokens nobody's agreed a value for, replacing seats with performance-bas ...
FitFlation In a Physique Attention Economy, EP 216
Marcos and Seamus break down how social media inflates fitness standards, why "average" now feels low, and why comparing yourself to your past self beats comparing yourself to the algorithm.
Timestamps 00:00 - Defining fitflation 01:20 - Weight gain, body image 03:10 - Attention economy content ...
CrowdHealth, Health Shares and Insurance, EP 217
Marcos and Seamus dig into CrowdHealth, the fast-growing healthcare crowdfunding model marketing itself as a secular, for-profit alternative to both traditional insurance and faith-based health shares. From $300 specialist bills to a $32,000 NICU stay, they stress-test the model against real fin ...
VO2 and Benchmark Body Metrics w/ Stephen Olsen, EP 218
Marcos and Seamus sit down with Stephen Olson of Benchmark Body Metrics to dig into VO2 max testing, metabolic carts, DEXA scans, blood work, and wearable accuracy. Stephen breaks down what VO2 testing can and cannot tell us, why protocols should be individualized, and what his sauna experiments ...
Brown's Gas for Energy Efficiency and Inhalation Therapy w/ George Wiseman, EP 219
George Wiseman joins Marcos and Seamus to discuss invention, mechanical problem-solving, and Brown's gas. The conversation traces Wiseman's path from fuel-efficiency experiments to claims about hydrogen therapy, with the hosts pressing on the science, safety, and need for further research behind ...
KetoneIQ for Body, Brain and Business w/ Michael Brandt, EP 220
Ketones are moving from niche biohacking circles into the mainstream. Michael Brandt, CEO and co-founder of KetoneIQ, joins to explain how he built a new category—and why ketones may have a role beyond sports performance.
Michael traces his path from Stanford and YouTube to the run that sparked ...
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