Proactive Mobile Marketing Strategies for Apple’s Data Privacy Changes – Liz Emery (Tinuiti)
Liz Emery is the Senior Director of Mobile and Ad Tech Solutions at Tinuiti, the largest independent performance marketing agency across Google, Amazon, Facebook, and beyond. She oversees their mobile executions on strategy, ASO, including A/B testing through all of their user acquisition channe ...
After attribution: what's next in marketing measurement
First-party data? Content fortresses? Incrementality?
2020 was crazy for everyone. 2021 is crazier for mobile marketers, who are facing complete disruption in how they keep score, measure success, and report on growth.
Attribution's not gone, but it is changing. You still get some last-click d ...
Episode #4: How to Adapt your Mobile Marketing Strategy Post-IDFA with Liz Emery
In this episode of our mobile growth podcast series, Liz Emery, Senior Director of Mobile and Ad Tech Solutions at Tinuiti joined us to share her thoughts and approaches to attribution and measurement in a privacy-centric era.
(01:17) - Get to know Liz Emery
(03:02) - Overview of the mobile i ...
Agencies & mobile advertising: perfectly positioned for a post-IDFA era?
In this episode of Mobile Heroes Uncensored we learn what happened to the 3-martini lunch, why the Madmen aren’t in jail, and how to get your way in client meetings by being a powerlifter. Peggy & John chat with Nadine Santana, Account Manager at Camelot, Bridget Hall, Director of Planning at M& ...
Working With Agencies To Get Better Ad Partner Deals And Other Big Wins
Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our hos ...
🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣
Is MMM a complete solution for mobile marketers out there?
Today’s episode is a recorded version of a webinar that we did along with the folks at Singular. We discuss all about MMM and how marketers are using it as part of their toolkit, how it has evolved from being a traditional tool used by l ...
Target Effectively in the Privacy-First Era (with Liz Emery)
Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avo ...
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