SegMetrics Founder Keith Perhac Explains the Future of Marketing Measurement
In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it.Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall sh ...
The most valuable email metric that almost nobody tracks
More than half of your new leads may never see a single email you send.It’s not your subject line, offer or copy. It's something happening silently before your email ever reaches an inbox.
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac talks with Adrian Savage, co-founde ...
Marketing Attribution & AI Analytics with Keith Perhac
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In this episode of the Human-First AI Marketing Podcast, Mike Montague talks with Keith Perhac, founder of SegMetrics, about the changing world of marketing attribution, AI analytics, and zero-click buyer journeys. They explore why traditional tracking is getting messier as bot ...
Stop showing the same website to everyone!
“Is your website just a billboard?”
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of RightMessage. They explore the future of personalization and segmentation-based marketing. If you’re not personalizing your marketing, then yes, y ...
The marketing strategy your competitors are too scared to try
Is comedy the secret to conversion copywriting?
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Lianna Patch (founder of Punchline Copy) to how brands can use humor and personality to stand out in an increasingly competitive market.
What you'll discover:
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Is Your Marketing Actually Working? How to Finally Know with Keith Perhac
In this episode of Build with Sophia, Sophia sits down with Keith Perhac, founder and CEO of SegMetrics, to explore one of the biggest questions facing modern businesses: Is your marketing actually working?
Keith shares how his journey from developer to marketer and entrepreneur led him to build ...
🎯 Revenue Attribution, AI Agents & the Full Customer Journey
Episode Overview:
In this episode of Marketing in the Age of AI, Emanuel Rose talks with Keith Perhac, founder of SegMetrics, about how marketers can connect campaign activity to actual revenue.
They discuss why clicks, leads, and MQLs are not enough, how to track the full customer journey, and ...
Why AI won’t fix your marketing (and what will)
AI is trained to be average. So how can you deliver above-average marketing at AI-speeds?
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brandon Shelton — who drove a record $28M year as CMO of GearBubble, scaled it past $165M as CEO, and now builds AI sys ...
How coaches and speakers actually get discovered now
Your website ranks for your name. The problem is, nobody who'd hire you is searching your name.
They're searching your topic — or asking AI who to hire. If you're not the answer to that search, your site isn't working, no matter how polished it looks. So how do coaches and speakers actually get ...
The Google Ads number you shouldn't trust
Google said the campaigns were doing 8x ROAS. The bank account said otherwise.
Broken conversion tracking, inflated branded results, and agencies that barely log in can make a money-losing Google Ads account look like a winner. So how do you know if your ads are actually working?
In this episo ...
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