# Josey Baker

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3 Reasons Why Experiential Marketing Will Work Wonders For Your Brand

In Episode 2, we answered the question, "what is experiential marketing?" This week, we're going deeper and sharing three reasons why experiential marketing will work for YOUR brand.This is one of those foundational episodes you definitely won’t want to miss. I teach this very same content in my ...

Episode 4: Josey Baker, The Mill (San Francisco, CA)

Josey Baker is the founder of Josey Baker Bread, and co-owner of The Mill, a cafe & bakery in San Francisco, CA that he runs with Four Barrel Coffee. He specializes in freshly milled whole grain sourdough that has received accolades in both the Infatuation & SF eater as one of San Francisco's be ...

Dan Watts on Sourdough, Becoming a Baker, Moving to San Francisco to Work at The Mill, Starting The Bread Circle and Future Plans

Samuel is joined by sourdough baker Dan Watts to talk about bread, how he became a baker, moving to San Francisco to work with Josey Baker at The Mill, returning home to start The Bread Circle, his other passions and future plans.

Josey Baker on bread's real cost, changing aesthetics, and capacity to serve a community

Josey Baker of The Mill SF on how industrialization has led to false expectations as to how much a loaf should cost, the changing aesthetics of bread (dark, burnt crust + open/airy crumb à la Tartine), and how food businesses can best and responsibly serve its communities. Meant to Be Eaten is ...

#97 - Josey Baker

Josey Baker is an American business owner and bread baker. He is the founder of “Josey Baker Bread”, and co-owner of “The Mill”, a café & bakery in San Francisco.

Better Pancakes in the Name of Science | Josey Baker

SF's The Mill owner and author Josey Baker joins Kristen to talk about baking with whole grains (it's not as simple as swapping 1:1 with white flour!), combating picky eating in kids (it's a process), and why whole-wheat and -grain baked goods have gotten such a bad rap. Referenced in this episo ...

Level Up Your Pancakes This Year | Josey Baker

SF's The Mill owner and author Josey Baker joins Kristen to talk about baking with whole grains (it's not as simple as swapping 1:1 with white flour!), combating picky eating in kids (it's a process), and why whole-wheat and -grain baked goods have gotten such a bad rap. Referenced in this episo ...

Second Rise: Josey Baker

When I talked with Josey Baker back in 2019 (Rise Up! #55) I wasn't sure what to expect. He was already super famous, with a best selling book, talks at Google, and his irrepressible grin all over YouTube and Instagram. In my mind, he was one of the early wave of 'bread celebrities.' The Josey ...

Chana-kah Masala (with Helen Zaltzman and Josey Baker)

Jingle Bells, caramelsDo those two things rhyme?My flour smells, you can tellIt spoils over time! Hey! Tis the season for our season to come to a close, so we are wrapping things up (like a gift) with our friends Josey Baker, to help us level up our bread game; and Helen Zaltzman, to help us lev ...