# John Stephen

john stephen (28 August 1934 – 1 February 2004), dubbed by the media "The £1m Mod" and "The King Of Carnaby Street", was one of the most important fashion figures of the 1960s.Stephen was the first individual to identify and sell to the young menswear mass market which emerged in the late 1950s and early 1960s. He was also the pioneer of the high turnover, disposable fashion ethos of such contemporary operators as Topman. By 1967, Stephen operated a chain of 15 shops on the thoroughfare in central London which he and boyfriend Bill Franks made the epicentre of Swinging London: Carnaby Street."Carnaby is my creation," Stephen said in 1967.