# John Readman

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How Smol scaled to £45M and why they left Shopify to do it

When do you know it's time to leave your ecommerce platform? Neil Campbell, Chief Growth Officer at Smol, has been through it. His direct-to-consumer cleaning brand built a £45M business on Shopify, with every customer on subscription, starting with a free trial, and then made the call to leave ...

Why every brand is moving to Shopify and what comes next

Why are brands that went headless or bespoke quietly migrating back to Shopify? Liam Quinn, Director of Innovation at Visualsoft, one of Europe's largest Shopify partners, has watched the platform go from startup tool to enterprise default.In this episode, John and LIam get into the real cost co ...

How ASK BOSCO tracks founder-led LinkedIn content as a distinct CRM attribution category | John Readman

ASK BOSCO® is a data intelligence platform built for mid-market Shopify merchants, connecting disparate data sources to drive better e-commerce decisions at scale. In this episode of BUILDERS, we sat down with John Readman, Founder and CEO, to discuss how he built a 25,000-follower LinkedIn pres ...

Scaling a Shopify brand from £1M to £30M: what actually works with Quickfire Digital

What has eight years of working with scaling ecommerce brands taught Nathan Lomax? In this episode the co-founder of Shopify Platinum agency Quickfire Digital, sits down with John Readman to talk about the patterns he sees repeated over again on Shopify. From bot traffic skewing metrics and cre ...

John Readman (ASK BOSCO / Modo25): Data, AI Hype, and the 4-Day Week

John Readman runs Modo25, a performance marketing agency, and ASK BOSCO, an AI data platform now live on the Shopify app store. We talk about why nobody can honestly call themselves an AI expert yet, how he turned a customer into a board member, his skepticism on agentic commerce, and running ...

Episode #648: Focus, Data and Building a Business That Can Scale - with John Readman

In this episode of ScaleUp Radio, host Kevin Brent is joined by John Readman, founder of ASK BOSCO and Modo25, to explore what it really takes to turn a big idea into a focused, scalable business. John's journey offers a particularly useful lesson for founders: sometimes scaling isn't about doi ...

The surprising benefits of adding insurance to your Shopify checkout

What if adding insurance to your Shopify checkout could increase conversion, reduce returns and create a whole new revenue stream? John Readman is joined by Jamie Hamer, serial entrepreneur and founder of Loxa, to look at the surprisingly powerful psychology behind product insurance at checkout. ...

Headless vs native Shopify: when it's worth it, and when it's a waste of money

Five years ago, headless was the hottest thing in ecommerce. Then it went out of fashion. Now it's coming back. So should your brand be doing it?   Tom Mucklow-Norell is the co-founder of Superco, a London-based Shopify Platinum Partner working with brands like Represent and Funkin' Cocktails. H ...

When is Shopify the right choice? A dev agency’s honest answer

Brad leads strategy and consultancy at Remarkable Commerce, a Nottingham-based development agency of nearly 100 people that has been building ecommerce technology for 27 years. Its own platform powers around 100 retailers. Brad started out in marketing, then spent a year brand-side as a head of ...

The unglamorous secrets behind luxury brands on Shopify

Tom is the founder of WIRO, a Shopify Plus agency for luxury fashion brands. In just over 10 years, WIRO has worked with hundreds of brands, grown to a team of 30 spread across the UK, Europe and Southeast Asia, and become one of a handful of top-tier Shopify partners in the UK and Europe. Tom s ...