Attribution, incrementality & MMM: The modern measurement trifecta
Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.
And it’s possible even if you ...
Virtual Meeting Mistakes That Cost You Credibility—And How to Fix Them with Jim Blakemore
Jim Blakemore is the President and CEO of Blakemore and Association in the Oil, Gas and Real Estate industries. He is a Certified Identity Theft Risk Management Specialist. He hails from Midland, TX and contributed to a book with such greats as Brian Tracy and Les Brown.
In this episode, we dis ...
Unlock Financial Joy with Data Art, Improv, and Social Media Strategy with Marcelle Allen
Author of a book called Financial Joy, social media manager for 16 years at Dreamosity, co-founder of LAFTechNW.com and improv fanatic and she runs a meetup called “Developing Digital You”
In this episode, we discuss the following:
🎨 How Marcelle Allen turns financial data into joyful, visual “ ...
517. Fear and Greed in AI, The Rise of Kingmakers, and Is Seed the Sucker Round? (John Chen)
John Chen of Fika Ventures joins Nick to discuss Fear and Greed in AI, The Rise of Kingmakers, and Is Seed the Sucker Round?. In this episode we cover:
Differences Between Bay Area and LA Founders
Lessons from Emergence and Building Fika
Investing in AI Native Services and Copilots
...
What Every Meeting Professional Needs to Hear with Lisa Burkett
Lisa Burkett, CMP Fellow, CMM, HMCC, DES is a veteran of the meeting and events industry. She is presently Manager, Meetings & Events for Palace Travel, responsible for federal government meetings. Previously, she worked for National CASA/GAL, a child welfare organization; The Leadership Institu ...
Investor Stories 493: Founder CEO Removal, Acquisition Pressure, and Co-Founder Conflict — Lessons from Investors at Volition, Notable, and Fika (Cheng, Solomon, Chen)
On this special segment of The Full Ratchet, the following Investors are featured:
Larry Cheng of Volition Capital
Glenn Solomon of Notable Capital
John Chen of Fika Ventures
We discuss major conflicts that guests have faced and how they resolved them.
The host of The Full Ratch ...
How People First Leadership and Virtual Engagement Drive Real Results with Jessper Maquindang
Jessper Maquindang, a seasoned leader with a rich experience spanning over a decade, is the owner of FamiLEAD Management Consulting, helping leaders and managers build effective teams. His leadership journey is marked by his commitment to fostering workplace cultures that champion collaboration ...
Investor Stories 494: Passing on Outliers, Misjudging Founder Quality, and Holding Too Tightly — Lessons from Notable, Superset, and Fika (Solomon, Vaidya, Chen)
On this special segment of The Full Ratchet, the following Investors are featured:
Glenn Solomon of Notable Capital
Vivek Vaidya of super{set}
John Chen of Fika Ventures
We asked guests to tell the most important lesson they've learned in their career.
The host of The Full Ratch ...
How Great Emcees Keep Events Flowing and Audiences Engaged with Mimi Brown, CSP
Mimi Brown is a dynamic keynote speaker and expert in influential leadership, communication, and engagement. She helps leaders master influence, build trust, and drive action in high-stakes environments with real-world strategies.
Delivering over 50 keynotes and training sessions annually, Mimi ...
Investor Stories 495: Perseverance at Roofstock, Speed at Zero, Discovery at Anduril — Why These Founders Stand Out (Black, Chen, Fubini and Patel)
On this special segment of The Full Ratchet, the following Investors are featured:
Ben Black of Akkadian Ventures
John Chen of Fika Ventures
Ross Fubini and Manish Patel of XYZ Venture Capital
We asked guests to discuss the most visionary founder that they've worked with and what m ...
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