# Joel Capperella
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Top podcast episodes featuring joel capperella.
Marketing Support for Sales
In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn't exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire ...
Startup Stories
To our gustes today, Joel Capperella, startup success takes many different factors, and he is an expert at bringing those factors together like magic. Lets start with one fact.... he is a man who can beat me hands down in one key area of his life. He is the father of eight children! Yes, eight…e ...
#85: How to Use Business Storytelling to Fill Your Sales Funnel
Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually happening in your sales conversions, the journey your customer's on, and what stories they're telling themselves about you at that moment.
We're als ...
Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem
Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship between marketing and sales, how this alignment might evolve in the next five years, and more!
Ep. 005- Branding Yourself As An Artist, with Joel Capperella
My guest today, Joel Caparella, is one of the leading brand specialists for big companies as well as small businesses and solopreneurs. But the one thing that sets Joel apart, and one reason he is in such high demand with clients large and small is because he focuses on what matters most to peo ...
#66 Joel Comm
This conversation with Joel Comm, best selling author, keynote speaker and host of one of the world's most popular Cryptocurrency podcasts, is fascinating. A fearless practitioner of the new, Comm takes on new projects and executes on new ideas more frequently than most people change their bed s ...
#65 Framing Episode 64: Earned and Learned Wisdom
Wisdom is a currency that is substantially undervalued today. Not surprising when you consider the current media climate of instant reaction and immediate satisfaction, and wisdom has much more to do with patience and time. The much-maligned millennial generation is not that different than gene ...
Episode 21 – Companies Still Consider Marketing and Sales Two Separate Departments
Marketing thinks it's a sales job to drive revenue. Sales thinks it's marketing’s job to generate sales-ready leads. Both groups are wrong. It’s everyone’s job in marketing, sales, and in customer service to work together to help your company hit its revenue goals month over month. In this episo ...
Joel Capperella | The human side of ABM | CMO Convo
ABM can be a potent approach to marketing. But Joel Capperella knows that it's all too easy to forget about the human element.
Key talking points
Why it's wrong to just think about ABM as tech and account data.
The importance of human connection with your accounts.
Where your own personnel need ...
Evolving the Go-to-Market: An Executive's Guide to AI's Impact
AI has completely changed the rules of marketing, and finance can't afford to play catch-up. Workiva's VP of Revenue Marketing, Joel Capperella, joins Steve Soter to unpack how AI is reshaping data, trust, and decision-making across the business.
As progression analysis evolves and web traffic ...
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