# Joe Wallace

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Digital Presence Update: AI Visibility Is Getting Harder to Measure

Search is no longer one place. A business can rank well on Google, disappear from ChatGPT recommendations, show up differently depending on how an AI model reasons through a question, and still receive little or no traffic from those AI systems. In this episode, Joe Wallace breaks down some of t ...

Digital Presence Update: Your Website Is Becoming Your Business’s Source of Truth

Your website is no longer just a digital brochure or somewhere to send people after they click an ad. As search engines and AI assistants become more involved in how customers research and compare businesses, your website is increasingly becoming the central record that explains who you are, wha ...

From catching up to leading: Why AI governance must think five steps ahead

Most companies are unprepared for AI's rapid evolution and if you do not shift your governance approach now, you will fall behind. In this episode, Joe Wallace from Adobe shares a practical concept called “shift down” that helps teams build AI safety and agility into the foundation so they can i ...

Digital Presence Update: The Internet Is Building a Case About Your Business

Your website may be the primary source of truth about your business, but it is no longer the only evidence search engines and AI systems examine. Reviews, social posts, videos, business profiles, third-party mentions, photos, and even the people publicly associated with a company can all influen ...

Digital Presence Update - AI Is Doing the Verification Now

Local search is entering a new phase. Search engines and AI assistants are no longer just helping customers find businesses. They are increasingly interpreting intent, comparing evidence, and deciding which businesses appear to be the best fit before the customer ever clicks. In this episode, Jo ...

Zack Snyder’s 20-Year Passion Project Finally Arrives — The Last Photograph Stuns Toronto

Contains AIZack Snyder’s long-awaited passion project, The Last Photograph, has finally premiered at the Toronto International Film Festival after nearly two decades in development. This in-depth movie breakdown explores the story of Ethan Black, a former DEA operative searching for his missing ...

Digital Presence Update - Search Is Becoming a Conversation About Your Business

Search is no longer just one question followed by one results page. Customers can now move through a chain of questions, comparisons, and decisions while AI systems gather information from websites, reviews, business profiles, third-party sources, and other signals along the way. In this episode ...

Digital Presence Update - Stop Chasing AI Search Hacks

AI search is changing how customers discover businesses—but the industry surrounding it is also producing a lot of hype, shortcuts, and questionable advice. Is traditional SEO really dead? Does Google punish content simply because AI helped write it? Do you need special AI files and schema on yo ...

Joe Wallace | Former Von Dutch CEO, Pro Athlete & Entrepreneur | Coffeez Ep. 303

Former pro basketball player. Former CEO of Von Dutch. Serial entrepreneur. Joe Wallace sits down with Joe Shalaby and holds nothing back — the FBI story, buying a thousand foreclosed homes, building a sports agency, Von Miller's chicken brand, Galaxy marketplace, lessons from Magic Johnson, Kar ...

Digital Presence Update: The Customer Found You. Why Didn't They Call?

The way customers discover businesses is changing rapidly, but getting discovered is only half the challenge. Recent consumer research shows that AI-assisted local discovery is growing, while customers increasingly verify recommendations through reviews, social media, websites, and direct intera ...