The secret life of an American copywriter
Today we’re talking to with fellow copywriter and podcaster Kira Hug. Kira is a conversion copywriter based just outside New York. She set up Kira Hug marketing in 2014 and names the likes of Joanna Weibe as a mentor.She also used to love dressing up as a pirate.In today’s episode going to be co ...
Podcast: Time to give B2B web copy the attention it deserves
Lately (say, for the last three years or so), we’ve been writing an awful lot of B2B web copy (as opposed to a lot of awful web copy, hopefully). In 2016, it was up 60%. So it’s as good a time as any to talk about what makes B2B web copy work. (We even wrote an ebook about it.)
What’s driv ...
Episode 14: Copy Hacking for Conversions w/Joanna Wiebe
Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In Episode 14, Joanna Weibe (founder of CopyHackers) sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your star ...
Button Boost: How to Label and Design High-Converting Buttons
Your website visitor hovers over your button, deciding whether to click. It’s the moment of truth!
There’s a lot more to creating a high-converting button than simply getting the design right. Whether or not that button gets clicked depends on the button label, the text around the button, an ...
Episode 14: Copy Hacking for Conversions w/Joanna Wiebe
Hi there! To help Chasing Product grow, please take a moment to visit iTunes and give the show a 5-star rating. Thanks! In Episode 14, Joanna Weibe (founder of CopyHackers) sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your star ...
How to write copy that converts.
In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback.
If you find writing copy about as much fun as go ...
Recommended: The Entrepreneur's Ecosystem Podcast
After I found the Interact Quiz Builder, I joined the Quiz Collective, Interact's member community. I started attending some training and support events offered there and was introduced to Dawn Petrin and Chant Zak. Dawn offers support for copywriting and email quiz promotion, and Chanti is reco ...
TCC Podcast #436: Writing VSLs with Svet Dimitrov
Writing Video Sales Letters is an art. It's not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can't afford to lose your viewer's attention. In the 436th episode of The Copywriter Club Podcast, I spoke with Svet ...
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