BOSH! Boys
Jenni is joined by the BOSH! Boys - Henry Firth and Ian Theasby.
BOSH! is the biggest plant-based online channel in the world, and Henry and Ian's delicious vegan recipes have been viewed by over half a billion people. They're basically the Jamie Oliver of the Vegan World!
These guys are passio ...
Plant-based cooking is as easy as bish, bash, BOSH!
Henry Firth and Ian Theasby are the Founders of 'BOSH!'. 'BOSH!' is the biggest plant-based online channel for everyone from the fully meatless to the veg-curious. Henry and Ian have sold over a million plant cookbooks and 'BOSH!' products are now sold in supermarkets worldwide.
In today’s epis ...
Viral Growth & Brand Building: The BOSH! Success Story
In this episode of Screw It Just Do It Sessions, I sit down with Henry Firth and Ian Theasby, co-founders of BOSH!, the fastest-growing plant-based food brand online. In just 18 months, they built an audience of over 1.5 million followers and reached 500 million+ views—without a marketing budget ...
BOSH! How Two Friends Made Veganism Impossible to Miss
In a lively and insightful episode of the Viva! Vegan podcast, BOSH! founders Henry Firth and Ian Theasby sit down to talk about the journey that has made them two of the UK's most recognisable vegan voices. The duo reflect on stepping into their individual fortes – from recipe creation to big-p ...
Why BOSH! Are Focusing on Health and Longevity - Bonus Episode Live at Vegan Camp Out.
In this live festival bonus episode, I sit down with Henry Firth and Ian Theasby, the duo behind BOSH!, one of the most influential forces in the plant-based movement.
For nearly a decade, the BOSH! boys have inspired millions with indulgent plant-based comfort food, bestselling cookbooks, and v ...
How BOSH! Built a Global Food Brand by Starting With Content
Henry Firth and Ian Theasby are the founders of BOSH!, one of the UK’s most influential plant-based food brands. What started as frustration with corporate life became a deliberate decision to build an audience before building products.
What You’ll Learn
Why starting with content de-risked the ...
Bang in Some Beans: The Aisles of Power
In this major new podcast series as part of The Food Foundation, Veg Power and Beans in How's three-year mission to get the UK eating more beans, chef and writer Melissa Hemsley shows us how these little powerhouses of goodness are so good for our health, good for the planet and such good news f ...
BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders scaling challenger brands, this is an incredible lesson in brand growth through ...
BOSH!’s Challenger Brand Playbook: Founders Henry Firth & Ian Theasby
This week, I’m joined by Henry Firth & Ian Theasby, the founders of BOSH!, to explore how an audience-first approach helped them build one of the most recognisable plant-based consumer brands in the UK. For founders scaling challenger brands, this is an incredible lesson in brand growth through ...
BOSH's Henry Firth & Ian Theasby on changing the way we eat
BOSH creators Henry Firth and Ian Theasby sit down with Samuel Goldsmith to talk about making plant-based food exciting, accessible, and genuinely delicious. From their new ready meal range and nutritional yeast seasonings to their latest cookbook More Plants, the duo shares practical tips on wh ...
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