GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa
One of the biggest struggles of an early stage startup is creating content.
Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes.
Creating conte ...
#13 The Erin Balsa Route
Erin Balsa is the founder of Haus of Bold, a content marketing strategist, solopreneur, and mother of three.
In this episode, Erin shares her journey from SEO-focused writer to thought leadership advocate, the struggles of battling increased competition and dropping lead volume, and the ingenui ...
Content That Connects: Erin Balsa on AI, Authenticity, and Standing Out
In this episode of the Marketing Spark Podcast, content marketing strategist and founder of Haus of Bold, Erin Balsa, takes us behind the scenes of her journey from early marketing days to becoming a freelance powerhouse.
We dive into the evolving role of AI in content creation, uncover strateg ...
Ep. 510 | How Strategic Content Fuels B2B Growth
Epiosde Summary
In this episode of OnBase, host Paul Gibson speaks with Becky Lawlor about transforming B2B content from digital noise into revenue-driving assets. Becky shares insights into the power of original research, emerging content formats, and distribution strategies that cut through B ...
232 - BONUS: Setting The Record Straight On Some Important Words (Erin Balsa, Bland To Bold)
Every so often I like to set the record straight on some terms that people like to toss around. Erin Balsa (Founder of Bland To Bold) and I were emailing back and forth about Positioning, Messaging, Category Design, and Strategic Narrative. And then I realized, hey, I really just want to talk th ...
She Used to Work With Teens in Crisis—Now She Runs a Content Business (Erin Balsa)
Erin Balsa’s journey from teaching troubled teens to becoming a solopreneur in content marketing is anything but conventional. After a rewarding but challenging career in education, Erin found herself pivoting to tech marketing, working her way up to director roles at companies like Predictive I ...
#22 Defensible differentiation
Today, we explore what it really means to differentiate your service, and how to make that difference defensible. We break down why specificity in your offer: what problem you solve, who you solve it for, and how you solve it, creates intuitive differentiation that clients feel without needing t ...
How to Turn Research Into High-Impact Content | ft. Erin Balsa | Content Lessons with Justin
Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.
They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research ...
The Content Framework Behind Every Bold Brand (ft. Erin Balsa)
What separates memorable brands from forgettable ones? In Episode 51 of Radical Content, Eric Gray sits down with content strategist, researcher, and House of Bold founder Erin Balsa to unpack the framework behind bold, differentiated content in an era flooded with AI-generated noise.
From buil ...
Best of GTM Season 3 - Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3!
One of the biggest struggles of an early stage startup is creating content.
Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts ...
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