The Difference Between a Partner Program and an Ecosystem with Bryn Jones
What actually separates a partner program from a partner ecosystem? Why does discovery now happen inside an LLM instead of a review site? And why do referral programs get so much credit for revenue they're not actually driving?
Bryn Jones, co-founder of PartnerStack, breaks down how partnership ...
GTM News Desk: The Difference Between a Partner Program and an Ecosystem with Bryn Jones
As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens.
GTM News Desk also talks about buyer-first best practices and i ...
#265 Jesse Zhang: Decagon's CEO on Maths Olympiads, No Small Talk & Transforming Airlines, Banks, Large Corporates
Jesse Zhang is the Co-founder & CEO of Decagon, one of the world's fastest-growing AI companies. In just two and a half years, Decagon has grown to around 500 employees, raised approximately US$500 million from investors including Andreessen Horowitz, Accel and Bain Capital Ventures, and today p ...
#267 Vandita Pant: BHP's CFO on How Curiosity Took Her from a Family of Teachers in India to the C-Suite
Vandita Pant is the Chief Financial Officer of BHP, one of the world's largest resources companies, with a market capitalisation of approximately US$150 billion and annual revenue of around US$55 billion.
This is Vandita's first-ever podcast interview.
Growing up in Delhi, India in a family of ...
#269 Flavia Tata Nardini: The Italian-Australian Leading an $800M Space Company Finding Critical Minerals Beneath Earth
Flavia Tata Nardini is the co-founder and CEO of Fleet Space Technologies, the Adelaide company using satellites, seismic sensors and AI to help find the critical minerals needed for the energy transition. Since starting with just A$25,000, Fleet has grown into a global space and mining technolo ...
OpenAI’s Head of Design: This is the best time in history to be a designer | Ian Silber
Ian Silber is the head of product design at OpenAI, where he has led the design of ChatGPT, Codex, and all of OpenAI’s product experience for the past three years. Before OpenAI, he was at Artifact, the AI-powered news app built by the founders of Instagram. Prior to that, he spent eight years a ...
Event Creator Programs: Are You Paying for Reach, Content, or Influence?
Every event on the circuit is running some version of the same program right now. Comp the badge, comp the flight, comp the hotel, get content in return. Suddenly the registration list has "creators" on it, and almost nobody in the room agreed on what that word actually means, or what they're pa ...
Who writes the release notes when your customers write the code? The open-source product adoption gap | Ft. Mario Araujo, ex-Head of Growth at Penpot
Penpot's users don't file feature requests. They open the source code, build the fix themselves, publish it for everyone else – and quite often never mention it to anybody. The single most important asset in their whole migration flow, the tool that gets your files out of Figma, arrived exactly ...
How to build & monetize a newsletter w/ Growth Unhinged’s Kyle Poyar
Kyle Poyar is the founder and writer of the wildly popular Growth Unhinged, a newsletter with over 85,000 subscribers about pricing, monetization and GTM. He also has over 110,000 followers on Linkedin.
He started the newsletter in March 2021 as a side project and went all-in about a year ago. S ...
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