# Cian Mcloughlin
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Why You Really Lost That Deal - And What Your Buyer Isn’t Telling You
You didn’t lose that deal because of price.
You lost it for reasons your buyers won’t share with you... unless you ask them.
In a climate where acquisition costs are up and win rates are under pressure, relying on assumptions doesn’t cut it.
In this episode of the REV UP Rebellion podcast, Cian ...
2025 Wrap Up: Unfiltered Revenue Lessons That Will Shape Your 2026 Growth
As we wrap up 2025, we’ve gone back through the most impactful conversations from the past season of the REV UP Rebellion podcast to pull together the insights that matter the most for revenue leaders heading into 2025.
This episode is a curated “best of” the season, revisiting standout moments ...
The Negotiation Myths Costing Revenue Leaders Millions
What if the reason negotiations fail has nothing to do with tactics and everything to do with how we fundamentally misunderstand what negotiation actually is?
Most leaders think negotiation is reserved for deals, contracts, and salespeople. The reality is far more strategic.
Every conversation w ...
Win-Loss Analysis: How to Fix It w/ Cian Mcloughlin
Win-loss analysis for B2B sales. Learn how to capture clean, candid buyer feedback, stop guessing in CRM, and turn every pursuit into future wins. Author of “Rebirth of the Salesman” Cian McLaughlin joins Marc Crosby on Burn The Playbook to share 15+ years of hard lessons from enterprise pursuit ...
Doctor-Led Aesthetics With Real Ethics with Dr Cian McLoughlin
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What if the most powerful growth strategy for an aesthetics clinic isn’t ads or discounts, but trust? We sit down with Dr Cian McLoughlin, Medical Director at OSO Clinic in London, to unpack how a doctor-led, boutique model can deliver natural results, safer decisions, and stron ...
The Mood of the Sales Leader Report: Where Revenue Leaders Are Really At in 2026
What does the data actually say about where ANZ sales leadership and their teams are really at right now?
Nearly 700 sales professionals across Australia and New Zealand fed into the 2026 Mood of the Sales Leader report by Indicator and Trinity and the findings raise opportunities and a few red ...
The Road To The Super Trowel 2026 Final
Ash Mahoney catches up with Super Trowel founder, Ash Francis and finds out about how the competition has grown, how the new regional heats have gone, changes to the rules for this year's competition, talks about the competition taking place at Installer and why this year's final at the Hertford ...
12: Cian McLoughlin: Unlocking Buyer Decisions
Buyers don’t just choose based on product and price—they decide based on trust, risk, and the quality of human interactions. Ever wondered what truly sways your buyer’s final decision?
In this episode, Bernadette McClelland sits down with win-loss analysis expert Cian McLoughlin to pull back t ...
Episode 037: Cian Mcloughlin Why Essential Rebirth of Authentic Salespeople in #COVID19 & Beyond
His blog was recently voted one of the Top 50 Sales Blogs in the world for the fourth year running, by Top Sales World Magazine and his book one of the Top 50 Sales Books in the world for 2019. With a 20-year track record in the B2B sales industry, including senior leadership roles with several ...
Episode 4: Playing to Win with Cian McLoughlin
“Customers will teach you how to sell to them.”
Host Ian Lowe sits down with Cian, who has spent more than 15 years interviewing B2B buyers, to ask what they really want from the sellers they work with. The lesson might change how you run discovery.
Risk now sits at the top of most buying decisi ...
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