Built On Community: Pioneering Women's Outdoor Apparel with Cassie Abel of Wild Rye
In this episode we chat with Cassie Abel, founder of Wild Rye, a brand dedicated to empowering women through beautifully designed technical mountain apparel. Growing up on a remote island outside Seattle, Cassie's childhood was immersed in the outdoors, thanks to her adventurous parents. From te ...
The Past, Present, and Future of Wild Rye
Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode th ...
It's Time For The Outdoor Industry To 'Prop Up The Girls Club!'
Today on the show Colin takes a look back at an age old outdoor industry problem.
The 'outdoor boys club' and a continued lack of gender representation is something that has persisted in the outdoor industry since there has been an outdoor industry. Today on the show Colin is joined by Cassie A ...
Cassie Abel of Wild Rye: Building a Women-First Outdoor Brand
In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho.
Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product ru ...
What Trump’s China tariffs did to businesses
This week, Donald Trump paused his massive tariffs on Chinese goods entering the US for 90 days, slashing the rate from 145 to 30 percent.
China has also come to the bargaining table, dropping 125 percent tariffs on imports from the US to 10 percent.
So, is the US president’s economic dream of ...
Can Idaho’s Small Businesses Survive Trump’s Trade War?
Idaho-based outdoor clothing brand Wild Rye is one of the fastest growing companies in the state. But now — thanks to mounting tariffs — CEO and founder Cassie Abel is in survival mode, trying to keep her business from unraveling. Host Lindsay Van Allen is exploring what’s at stake when local sm ...
Beyond the Pitch: Ep. 2 - Lessons From the Founders’ Table
This conversation is one of my favorites in the Title Nine Pitchfest series because it brings together three powerhouse founders I’ve had on the podcast before: Cassie Abel (Wild Rye), Georgia Grace “GG” Edwards (Gnara), and Tina + Madison (SENIQ). Each has been through Pitchfest in different wa ...
TPM Episode 476: Cassie Able, Founder Wild Rye, Smith, Grand Targhee
Cassie Abel had a different road than most to the ski industry. While her peers were spending as much time as possible on snow, Cassie was winning 4 State Championships in HS before her Hall of Fame collegiate career. After a stint of a 9-5 lifestyle, Cassie got sucked into the ski industry, fir ...
39: Interview with Cassie Abel of Wild Rye
Listen in as host Jeff Mergy and Cassie Abel, Founder & CEO of Wild Rye, discuss what it really means to build a women-first outdoor performance brand from designing for how women's bodies actually move, to lobbying in DC on tariffs, to hitting the 10-year mark that only 2% of apparel brands eve ...
Wild Rye's 10-Year Journey w/ Founder, Cassie Abel
Wild Rye is about to turn 10 years old, so Jonathan caught up with Wild Rye founder, Cassie Abel, to ask her about starting this self-funded, women-focused, technical outdoor apparel company back in 2016, and what has & hasn’t changed in the industry over the past decade. They also discuss produ ...
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