Did ChatGPT Design Instagram's New Logo?
This week's episode is about the difference between getting attention and actually knowing what to do with it. Alex Cooper just raised $500 million for Unwell, BÉIS sold to Samsonite for $210 million, Instagram changed its identity and pissed off the internet, and the WNBA has more attention tha ...
AI is making everyone sound the same
This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same ...
Fake Outrage, Branding Fumbles and Real Money: The Business of Pretending Online
This week's episode comes to you from Pacifico in Costa Rica, where we traded the studio for 30-degree weather, the Pacific Ocean, and a community that gave us a very different perspective on what makes an experience feel real.
And fittingly, that's the thread running through this week's convers ...
Outrage Culture Is Killing Great Advertising
This week's episode is about what happens when outrage travels faster than context.We recorded this one live in Toronto, and it started with an ad. Good Good, one of golf's biggest YouTube channels, created a 60-second campaign with Callaway about a golfer becoming dangerously obsessed with his ...
How Brands Destroy Years of Equity
Some of the world’s most recognizable brands are starting to look a little less distinctive.
Nike is losing ground to brands that feel more focused. PepsiCo just ended a 25-year agency relationship. Dyson is selling a $500 toothbrush. The US Open opened the door to creators and discovered that ...
The Chaos Economy: Foldable Phones, Betting Booms, and Branding Breakdowns
Are brands losing their grip on culture — or are consumers simply evolving faster than the companies trying to reach them? This podcast pulls back the curtain on the forces shaping modern branding, media, and influence. From celebrity business moves to luxury’s identity crisis, from tech giants ...
From Zero to TikTok Shop Giant: Bloom’s Creator‑Led Playbook
This episode of AOTB has Camille Moore pull back the curtain on how a digital‑first CPG brand turned TikTok Shop from a “flashy sales channel” into a long‑term brand engine. From community‑driven growth to retail halo effects, Bloom’s playbook shows what happens when you stop treating creators l ...
LoveShackFancy on dresses, Parisian design and origin stories
Camille Moore sits down with Rebecca Hessel Cohen, founder of LoveShackFancy, to discuss how she built her brand through emotional storytelling, distinctive design codes, accessible collaborations, and tightly managed retail experiences.
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Serious brand? Serious goals? Work with my ...
Viral Brand Expert: Going Viral Won't Grow Your Business (Doing This Will) | Camille Moore
Camille Moore's first viral video hit a million views in a weekend. It brought in just three leads. She says that gap between attention and actual business is exactly what most founders get wrong about branding.
Camille Moore is the founder of Third Eye Insights and host of The Art of Brand pod ...
AI Can Make Ads—Can It Build a Brand?
Camille Moore and Phillip Millar break down what makes marketing resonate—from the Sydney Sweeney campaign and Starbucks’ turnaround to AI, Chanel, and Telfar. They discuss why brands need to listen to customers, move quickly, and use AI without losing the human connection.
In this episode:
w ...
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