# Bruce Rosenthal
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The Year-Round Approach to Sponsorships in Associations
Welcome back to another episode of The A100 podcast! In this insightful discussion, we dive into the world of sponsorships with two experts in the field: Dana Johnston, the Vice President of Client Partnerships and Trade Show Marketing for EMC Outdoor, and Bruce Rosenthal, a Corporate Partnershi ...
Submarina Meets with Franchise Interviews
Franchise interview with Submarina
You may be familiar with Subway, Jersey Mikes, and Jimmy John's, but have you ever heard of Submarina? After our interview with Bruce Rosenthal, President of Submarina, you might find yourself craving a submarine sandwich. Bruce delves into the franchise oppor ...
Spark Year-Round Engagement from Conferences with Bob Vaez
This episode brings a dynamic mix of tech expertise and sponsorship know-how, offering practical steps to make every conference a launchpad for deeper, ongoing relationships. Together with our host Farhad Khan, Bruce Rosenthal and Bob Vaez cover creative ways to use event data, session insights, ...
Radio Free 501c: Mastering Association Corporate Sponsorships with Bruce Rosenthal June 23, 2025
Episode 290: Non-dues revenue is an important part of every association's financial plan, but it can be challenging to grow income while providing support to your members. Creating corporate partnerships is an excellent way to do this and we have just the guest this week to help you build your o ...
Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal
Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal
Looking to harness the full potential of corporate sponsorships? Join Elaine as she sits down with Bruce Rosenthal, author of 'Mastering Association Corporate Sponsorships.' Discover how Bruce leveraged decades of experie ...
#82. Stop Selling, Start Partnering: Why Your Sponsorship Model Might Be Broken
In this episode of the Association Hub Podcast, Olenachats with sponsorship expert Bruce Rosenthal about the future of corporate partnerships in the association space.
Drawing on decades of experience, including his time leading a successful transformational sponsorship program duringeconomic d ...
From Transactional to Transformational: Rethinking Sponsorship Models
The partnership between an association and its sponsors should deliver value to both parties. When these partnerships are built on shared goals and a mutual return on investment, everybody—including your members—wins.
In this episode of Learning by Association, Bruce Rosenthal, sponsorship str ...
Marketing in an AI World: Community Over Content
In This Episode, We’ll Explore:
✅ The impact of AI on content creation and association engagement
✅ Why fostering community is more crucial than ever
✅ Practical strategies to strengthen member connections in the AI era
Meet the Guest: Jonathan Milne
We’re excited to welcome Jonathan Milne, VP o ...
Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal
Turning Years of Experience Into a Valuable Resource with Bruce Rosenthal
Looking to harness the full potential of corporate sponsorships? Join Elaine as she sits down with Bruce Rosenthal, author of 'Mastering Association Corporate Sponsorships.' Discover how Bruce leveraged decades of experie ...
#28: How to Create High-Value Sponsorships with Bruce Rosenthal
If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.
Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corpora ...
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