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Welcome to another episode of Timeless Business and Building Strategies.
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Today we have our guest, David Lynn.
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David, thanks so much for joining us, sir.
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My pleasure, Tony.
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David is an author and coming out with a new book we're going to dial in on today.
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David, could you give us a quick idea of what that book is and a little background on you?
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Yeah, happy to.
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It's called Real Estate Development for Dummies.
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So it's a wily book in that series of dummies books.
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And uh I like to think that they're not for dummies, but for uh inquisitive minds who like to learn uh in a very efficient manner.
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So uh I'm sure you're all familiar with the the dummies books.
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I've before writing one, I've uh read quite a few and uh found them incredibly useful.
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Um my own background uh has been in real estate development and investment for over 30 years.
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Uh I've developed retail, industrial, uh multifamily, et cetera, and um for uh large corporations, and then I went to Wall Street to uh work on the investment side uh for large financial firms.
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So was there in the executive teams uh on investment committees, so reviewing, approving, investing, investing billions of dollars for many years.
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And started at my own firm about uh 12 years ago, uh private equity real estate firm.
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So we invest and do a bit of development in medical buildings.
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And my own professional or educational background is an undergraduate in architecture from Berkeley, and then a master's uh in city regional planning real estate from Cornell University, and an MBA uh from uh MIT, uh Massachusetts Institute of Technology, Sloan Business School, MBA there, and then a doctorate, so a doctorate PhD in financial economics from the London School of Economics.
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So my background is a lot of domestic uh work experience, but also international.
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So I was uh based in Singapore and Asia for a few years, um investing around the region in Asia and London.
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So um that's my background.
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Oh, I just and this is my uh I do have time to write sometime.
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So this is my sixth book, and probably this is my third book with Wiley, the publisher.
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And I it wasn't my idea to uh for this book.
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I actually went to them with another sort of technical, wonky, nerdy book.
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Uh,
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and they said, well, no, but would you consider this?
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Uh and so I did.
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And the reason why I did is because this is so accessible.
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You know, if we want to make the built environment better, get this in the hands of as many people as possible.
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It's very easy to read, it's very well distributed, and I think everybody knows the the brand and you know what it stands for.
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So, you know, in doing a little research on the book, so they have some other uh real estate for dummies books, right?
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So, what is a little bit different about this one from the other real estate for dummies books?
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Because they have some other books that are similar, it looks like.
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Yeah, this is focusing on development as opposed to um property management and um investing.
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So those are some of the big differences.
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Those books have sold uh uh fortunately very well for Wiley, and so that I encourage them to think about another book.
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But this is really different in that you're creating a project, right, from scratch and you're putting all the ingredients together and you're you're a developer, right?
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It's different from an investor uh or an asset manager.
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Uh so real estate development, uh particularly my book, it it touches on those areas, but it's mainly for the developer's point of view.
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So in in in this book, does it uh from the perspective of is it your own money or are you doing people's money?
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How is it formulated and what what are you guiding in there?
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Are you guiding a brand new developer?
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Uh like someone that's just doing like uh maybe um uh a house, uh renovation of a house, or or what specifically are are we talking about here?
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It's a big ten, it's for all developers and everybody wants to invest.
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Um, so it's from the fight, yeah, just getting started.
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What do I do to the you know uh developer, investor, contractor who's been um doing this for a while for the the the big development group.
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So it's not just for developers, but it's also for contractors, who in a way it can be developers and and for investors as well.
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So a lot of investors invest in real estate development.
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So to understand the process was very useful.
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Um it's written in a very simple way, but um, as Mark Train, I don't know if there's a famous quote from Mark Mark Twain, he said, if I had uh more time, I'd write a shorter letter.
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I I found it challenging actually to simplify everything and you know, very complex topics.
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But uh when you do that, I think the reader benefits because nobody has enough time these days.
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Uh we're all suffering from ADD.
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And to get your information in a very accessible, easy, simple way with lots of illustrations and a bit of humor, um, it just makes it um not just a read-through, but but a very good long-term reference guide, right?
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You know where to go to the way it's you know structured, the dummies book has very clear chapters and subjects.
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And so you can just go to a section, a uh paragraph to find what you need.
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And um, yeah, I think that that's really the advantage.
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Whether you're seasoned or or just starting in development, uh, this book is it has it's really A to Z for all the key development topics.
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And as a professional who's been doing this for 30 plus years, I forget a lot of things.
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I need to, you know, go back to books and and and in this day and age of AI and and you know uh ubiquity of information.
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I find an old-fashioned book on you know, in this format, you know, the newsprint format.
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You know, I can travel with this, it doesn't give me fatigue reading it on the plane.
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I don't know about you, but I'm trying to read from my computer screen or tablet.
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Uh, it gives me a pretty big world.
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I just lose focus.
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But but this guy, you know, the old-fashioned format, it hasn't died.
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In fact, it's you know, it's resurging.
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Um, so yeah, I just find it easy.
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I can make notes in the margin.
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Um so yeah, it's for everybody.
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Nice.
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So in when you started your company, uh, you said you started your company about 12 years ago out on your own.
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Yeah, I did.
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Um what was the biggest challenge for you in getting that going?
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I think I think everything.
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I think being an entrepreneur is like um jumping out of an airplane at 30,000 feet and assembling uh putting together a parachute on the way down, or something that you don't know.
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I mean, I worked in very big, very good firms, uh, you know, uh that we have you know, brand name firms at senior levels, um, you know, and uh you you you review a lot of development, a lot of deals.
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You know, we did a lot of investment uh investment activity.
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I I I've invested billions over the course of my career.
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Uh, but but it's totally different from actually doing it yourself, right?
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You know, and uh when you when you start off on your own, you realize I haven't done this in this way.
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I haven't had to raise money on my own.
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Like, you know, for what I do for development in general, you you've got to raise significance, significant amounts of of equity, right?
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You've got to raise equity in debt.
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And I never you know had to take out a big commercial loan and you know, I was signing, you know,$100 million loans and you know,$50,$80 million in equity.
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Um, and um, you know, just having to do everything.
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I mean, from hiring employees, payroll, insurance.
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Um, you know, you're you're the chief cook and bottle washer.
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You do everything as an early entrepreneur.
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And um, you know, just uh trying to raise that capital.
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And I I I actually talk about that in in my book uh about raising equity for projects.
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Um, and uh it's not easy.
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You you get a lot of rejections, even though I had a you know, very long track record, very good track record on Wall Street and investing.
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People, you know, a lot of people knew of me.
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Uh when you go out and you're on suddenly not a lot of people know you.
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You know, you were you're really a part of that firm, right?
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Like maybe they mean you're a partner at XYZ firm in Wall Street, but yeah, you're you're you know everybody's best friend.
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Uh but you're out and you're on raising money with the hat.
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Um, suddenly you know, you don't have as many friends.
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Right.
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They all love everybody loves to tell you, yeah, everybody would give you money and trust you.
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You've got that trade until you ask for the money.
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And then until you're gonna ask for it's like we you know, we knew you, you know, big Wall Street XYZ firm, but now you're on your own.
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That's a that's a riskier proposition.
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That's right.
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Yeah, you've done you've done it with the case.
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This is after the enterprise.
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So yeah, yeah.
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You're well, there you had a big you know, team and big firm.
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Yeah, and you're you don't have enough resources, you never do as starting out entrepreneurial.
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You've got to get your first deal done, and then it's a whole whole bunch of deals done, then you need a five-year track record, a 10-year track record.
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Um, and you you you can't make any major mistakes, or right?
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I mean, that's that's another thing.
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You can't, you know, lose money on a deal.
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Things cannot blow up.
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You need to really develop that reputation as your own firm.
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And um, yeah, it's just it's it's like everything, it never stops.
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And you never really stop working.
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Whereas when you're working, you know, it varies from person to person, but you're working on a job, at a job in a large corporation, you go home at night and you by and large enjoy your evening, right?
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When you go home at five or six, and uh as an entrepreneur, you never it never really goes off.
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You you can't really turn your brain off, and you're always kind of working.
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And uh it could be good, so you can have some really creative moments after hours over the weekends, but it does mean um you know you're you're working more than uh much more than a 40-hour week, you know, you're working an 80-hour week.
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So it's a lot of work, it's a lot of risk.
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You know, you've got to sign uh loan guarantees, right?
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Uh, you know, and these are not small loans, and you're you're investing people's equity, you know, and not uh personal people in my case, these were you know investment corporations, professional investors, but you have a great responsibility for that as a fiduciary.
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And uh so you're always thinking about you're you're kind of worried.
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I mean, I'm I'm I'm somebody who's always thinking about things worried.
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So you're always worried about how that deal's going and how the returns are, and you know, a whole myriad of things.
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So I would say that being an entrepreneur is not for everybody, and it's not for everybody who um is you know is not willing to do hard work and take a lot of risk on, you know.
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Um and that's true for any almost anything you do, but particularly for real estate you're accepting large amounts of equity and you're taking out very large loans that can hold you in, you know.
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I usually don't sign, I only sign one personal guarantee, but still you're kind of
responsible for that too.
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Um, and then your reputation, you know, if you were to make a major mistake and lose money, um it's a very sm very small industry, as many are.
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So those are just a little, little some of the things.
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But it is exciting to be your own boss and the captain, captain of your own ship, and and uh, you know, feel like you've got more and you can kind of mold things and manage things the way you want to see them done, right?
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There's a great satisfaction in that.
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Yeah, absolutely.
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I mean, when you're when you're developing, you're putting something together, so there's a bunch of things that you know you you went through and glazed.
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So, you know, if we go back to the beginning, right?
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So this book is is driven and it gives the contractors maybe that have just been working, working, working and thinking about you know, shifting into development, uh, that that's a big leap, and there's a lot of steps involved.
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Uh, or if you're just starting out, obviously, then it's the whole starting out a whole business on your own, right?
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Um, and yeah, building that trust and and reputation uh and then being responsible for other people's money, there's a there's a lot in there.
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Um, so are you also a general contractor that was doing the development, or are you just in the developer seat only?
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Really in the developer seat.
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So I hire contractors to do work in my buildings uh before I spell my company.
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But we had 81 buildings in 30 states, so yeah, we're always doing some work in one way or another.
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Um, but uh yeah, I mean, I I started my career as a in a contracting firm as a cost estimator project manager.
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And I could tell you this, I always had you know visions of going into development, right?
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And and so I didn't know.
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Um, and I really had to work in a development firm to understand that.
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But many people don't have that opportunity uh to work in a real estate development firm.
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So they're they want to go from you know being an investor or a contractor into development.
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So this book really me personally, I started my career in in contracting, general contracting, uh as a cost estimator and project manager.
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And uh really, really you know, enjoyed that, and that's a very valuable uh part of the business.
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Um me personally in my farmer company, we hired contractors all the
time.
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You know, we had um about 70 buildings in in many states around the country, and um, yeah, we're always doing work, renovation work of some sort, new roof, new interiors, whatever.
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So and I and what I was trying to say is that this book is really useful for people who maybe they're contractors and they want to get into development, right?
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And there's no not a lot of um, you know, clear books on that, like how to.
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It's like a like a cookbook in very plain language, you know, the dummy seat for lots of examples.
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Um, and and it's not so I'd like to think it's not so boring like a textbook, that there's some humor in here and uh lots of illustrations.
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So it's kind of fun to read.
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And you can take it with you.
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Like I it is kind of a very portable, light book.
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It's not a huge, heavy, boring textbook, right?
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Right, right.
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Yeah, a little different.
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So obviously, obviously, too, when you're when you're raising capital for development deals, it's a little different structure than if you're you know buying an existing building with already got rent rolls.
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So though you have to find a certain type of investor to go along with you that wants to sit along for the ride and you know doesn't get distributions and is waiting for potentially a lump sum distribution at a turn of you know three to five years.
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So when you're going out and building that, it's you you have to find the right people to get it.
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So when you're doing that transition, it because obviously you need it's a lot of upfront cash for development, so it takes a lot of money.
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You have to be able to get that, and you have to have people that are willing to invest in you and wait.
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And so it is a lot of trust, and you know, it's a lot different.
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I think it even it requires even more trust than typical capital raising because you you can't say, Oh, here, this is already got a cash flow, you're gonna walk in and get distributions instantly.
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You're you're getting someone's money holding on to it, and they're not seeing that money for three to four years until they're getting that money back sometimes.
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So very well said, I mean, there's nothing they're investing in a dream, in a vision, and in you, right?
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So you've got to you know really ramp up your your sales skills because you're selling yourself, you're selling the project, an invisible project, and and you all they see is you, right?
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And it requires a lot, and you generally, most developers could barely put uh very little into their project.
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And you know, certainly you're always a minority part of that equity stack.
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And um, yeah, there's so many things, there's so many different variables, so many things that can go wrong in development that it's incredibly complex.
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Even a small development is complex.
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So, yeah, you need a lot of confidence, and you you need to look yourself in the mirror every day to say there are hard things that we've got to do, we've got to raise capital, we've got to deploy capital, we've got to manage big budgets and multiple actors and contractors, etc.
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It's like a three-ring circus.
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I mean, I I you can either liken it to the you know, the guy with the whip and walking around the three-ring circus, or you or you can like it to an orchestra.
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It's very sedate and everything.
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It's not it's not really an orchestra, you know.
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There's some interesting people.
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It's not really an orchestra, I don't know what it is.
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More like a circus, and and you you've got to be that person who keeps it all under control, and you've gotta you've got to do it with a lot of confidence, right?
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And and nobody wants to hear about complaints and what you, you know, your problems.
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You gotta say, this is what I'm doing, I'm solving the problem, I'm making progress.
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And you and they all want progress reports too.
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They're not gonna just take your word for it when you're drawing down large amounts of money.
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Well, as a contractor knows those drawdowns are very important, right?
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That's your lifeblood.
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Same with a developer, you know, and you've got to prove you've done the work, you you've got to prove your own schedule, that your own budget, everything's going really well.
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Um, so it's it's a it's a big managerial task.
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I'd say as a contractor, you can be a specialist if you're, you know, not a general contractor, if you're a specialty contractor.
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But as a developer, you can never be uh just do one thing.
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You've got to manage different trades, different disciplines, different professions, architects, engineers, you name it, uh, so many different vendors.
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Um so yeah, it's it's a very complex managerial challenge.
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Yeah, just discussing what we're
discussing.
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So when you're you're getting that raw land, you you have tons of unknowns, so you have to do your due diligence.
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You can run into the soil issues, then you know, you've got your architectural engine engineer, you have you may go halfway down one route, all of a sudden you run into a roadblock or an approval issue, and your entitlement, and you're having to pivot and pivot and go somewhere else.
00:18:31.920 --> 00:18:37.119
Sometimes you get three-quarters of the way through, and then up, here's a roadblock, or something has changed.
00:18:37.279 --> 00:18:45.279
There's there's so many unknowns in development, it you know, you you just never know.
00:18:45.359 --> 00:18:46.720
You it's very difficult.
00:18:46.880 --> 00:18:49.039
So let me ask you a quick question, David.
00:18:49.200 --> 00:19:10.160
When you've gotten into development, have you ever gone and closed on a piece of land thinking everything was gonna go rosy peachy and then hit a roadblock where up nothing is as I suspected, and or or hit some error that has caused a major challenge or pivot for you?
00:19:11.119 --> 00:19:12.720
Um, just about all the time.
00:19:14.640 --> 00:19:17.599
Yeah, you just you just can't foresee the future, right?
00:19:17.680 --> 00:19:21.519
And and things are very complex, especially you know, when you're developing raw land.
00:19:21.680 --> 00:19:28.400
Um, you know, could be a new regulation that that you weren't aware of, uh, could be an environment, bad environmental report.
00:19:28.480 --> 00:19:32.160
Um, you know, when you're developing a project, you're putting all these components together.
00:19:32.240 --> 00:19:37.680
You're doing an you know entitled the entitlement tract, you're doing the design track, the engineering track.
00:19:38.000 --> 00:19:42.799
Could be, you know, the architect uh is not up to the task.
00:19:43.039 --> 00:19:51.359
It could be a soil's report that means you can't really build there, or you're extra, you know, foundation pilings, whatever.
00:19:51.599 --> 00:19:53.759
Um, so all these things come up all the time.
00:19:53.839 --> 00:19:58.799
And you're you're you're just you're you're building that airplane, you know, while you're trying to fly it.
00:19:58.880 --> 00:19:59.519
You really are.
00:19:59.680 --> 00:20:05.440
And and every project is people don't quite fully appreciate this sometimes, but every project is unique.
00:20:05.680 --> 00:20:09.200
It's a snowflake, it's never been done before, right?
00:20:09.279 --> 00:20:11.839
Uh unless you're doing something really cookie-cutter.
00:20:12.000 --> 00:20:15.359
Um, but even then, things are the site is always unique, right?
00:20:15.519 --> 00:20:20.640
So I'd say just be ready for change, be ready to adapt.
00:20:20.799 --> 00:20:28.000
Don't throw the towel very easily, but things will come up that you know, it could be a neighborhood group that is up in arms about a new development.
00:20:28.319 --> 00:20:31.599
And they look, it looks like they're gonna stop you in your tracks, right?
00:20:32.079 --> 00:20:34.000
Um there are all these unknowns.
00:20:34.160 --> 00:20:38.160
Development is a very public uh thing, a very public process.
00:20:38.400 --> 00:20:44.000
And so you you've got to work with the community and and neighborhoods, and and you gotta do that more and more.
00:20:44.079 --> 00:20:48.400
There's more and more regulation, you know, every month, it seems.
00:20:51.039 --> 00:20:54.319
So yeah, you you just yeah, oh yeah, go ahead.
00:20:54.640 --> 00:21:08.400
Oh, I was just gonna say, so when in in this in this book also, so you know, from a investor perspective, so you know, what does this book provide any insight from the investor side?
00:21:08.559 --> 00:21:10.400
So we're talking about the developer side.
00:21:10.559 --> 00:21:24.000
So for the investor side, where where you're getting the capital from, you know, it's it's almost a lot of those investors, you know, they they need a little bit of learning experience on where to invest.
00:21:24.079 --> 00:21:29.119
I'm in tons of groups, and there's tons of people that do invest in these types of deals.
00:21:29.200 --> 00:21:39.359
And I see so many that don't do their due diligence, they'll put money and trust in people and that are in bad there, and then they're in a bad spot.
00:21:39.599 --> 00:21:41.680
And so could you speak to that at all?
00:21:41.759 --> 00:21:44.400
Do you do you acknowledge that in the book at all?
00:21:44.799 --> 00:21:46.720
I do, and that's a great question.
00:21:46.880 --> 00:21:54.960
And every investor should read this book if they're investing in development or if they're in a development.
00:21:55.039 --> 00:21:59.440
Um, this is your due diligence, really, to understand the an entire process, right?
00:22:00.160 --> 00:22:09.759
If your um you know investment your developer comes back and talks the lingo like uh gee whiz I didn't I didn't get the conditional use permit for that thing, you know what they're talking about.
00:22:10.000 --> 00:22:14.000
Gee, I didn't get loaded to the bank, I assign a personal guarantee, you know what they're talking about.
00:22:14.160 --> 00:22:26.400
So absolutely, um, a lot of people invest of all walks of life from in local investors to large pension funds.
00:22:26.480 --> 00:22:27.759
They invest in development.
00:22:27.839 --> 00:22:33.039
So everybody should read this book to understand development because a lot of people, frankly, don't have a development background.
00:22:33.119 --> 00:22:34.559
They might have an investment background.
00:22:34.799 --> 00:22:39.039
Doing the numbers is vitally important, but believe me, it's only one part of the process.
00:22:39.200 --> 00:22:44.559
To do a performa, and I think you've got it lit, you understand everything, uh, is a recipe for a disaster.
00:22:44.720 --> 00:22:51.680
You've got to know the processes,
the actors, you know, the you know, the all the different rules and regulations involved.
00:22:54.000 --> 00:22:57.839
This book, I think, does a unbiased, of course, a really good job of that.
00:22:58.400 --> 00:22:58.720
Right.
00:22:58.799 --> 00:23:06.559
And you can draw it up uh as great as you want, but if you don't put the right team to just what you spoke to, that can also lead to another disaster.
00:23:06.640 --> 00:23:09.359
So it's imperative to what you spoke of earlier.
00:23:09.440 --> 00:23:22.799
You get an architect that you know is out in front of his skis and he's designing a project that he doesn't have the capacity, capacity to deliver on, or you have a contractor who can't deliver, or even a site guy.
00:23:22.960 --> 00:23:25.839
I mean, any piece can put you off the rails.
00:23:26.000 --> 00:24:03.279
So, as a developer, it back to your other point, you're dealing with all of these pieces from conception of just a piece of raw land, visualizing it, and taking that and dealing with, you know, regulations, uh, county managers, down to the civil engineer, walking him through and pushing him uh through the guidance to environmental challenges, soil challenges, then the designers coming in, then you're getting off the ground, you got the contractor and you got the site guy, and and and then it's just on and on and on.
00:24:03.440 --> 00:24:08.000
So it's a three-year process of challenges and overcoming them.
00:24:08.160 --> 00:24:18.559
Uh, so I I it it's a great idea that you're you're having this, and I love it that you know, these for dummies books are are awesome, those, those are great.
00:24:18.720 --> 00:24:24.079
And um, you know, somebody with your background, did you say that you're also an architect, an architect?
00:24:24.240 --> 00:24:25.200
Is that what you said?
00:24:25.359 --> 00:24:27.519
Did you say you have an architecture degree?
00:24:27.839 --> 00:24:29.599
I I'm originally trained as an architect.
00:24:29.680 --> 00:24:31.680
My wife is an architect, a real architect.
00:24:31.839 --> 00:24:32.079
Good.
00:24:33.359 --> 00:24:34.079
Yeah, I thank you.
00:24:34.160 --> 00:24:35.839
I think it's a great, great training.
00:24:35.920 --> 00:24:40.160
I just didn't see a very viable career path, at least when I was graduating.
00:24:40.240 --> 00:24:42.400
And I and I just enjoy construction and development.
00:24:42.480 --> 00:24:42.960
I really do.
00:24:43.039 --> 00:24:44.000
I I love construction.
00:24:44.079 --> 00:24:47.759
That was my first job out of college and and did did pretty well at it.
00:24:47.920 --> 00:24:51.200
I I love digging into plans and specifications, going to job sites.
00:24:51.359 --> 00:24:52.960
It's very exciting to see progress.
00:24:53.119 --> 00:24:59.039
Uh, but yeah, this this book I think is very informative for for anybody investing, for contractors.
00:24:59.279 --> 00:25:03.279
Even if you're a contractor, you're often involved in a development project, right?
00:25:03.440 --> 00:25:03.680
Right.
00:25:03.759 --> 00:25:04.000
Yeah.
00:25:04.400 --> 00:25:13.759
You know, understanding how the whole all pieces fit together and what your your client, the developer, the investor is is up against is very, very important, right?
00:25:13.920 --> 00:25:18.880
So then a lot of contractors, like they do this for a while, they they feel comfortable with going into development.
00:25:18.960 --> 00:25:28.319
They have contacts, they've raised money, uh, they have a very good track record, you know, and and they feel like, you know, particularly if they know the local market, they want to develop.
00:25:28.400 --> 00:25:34.319
So much much of most of development, most of what is built in this country is from is not from development.
00:25:41.359 --> 00:25:43.200
It's been created by contractors.
00:25:43.359 --> 00:25:49.759
That's is a big goal of the book to inform everybody, you know, and and to bring bring them up the learning curve, you know, in a very quick and efficient manner.
00:25:49.920 --> 00:25:56.640
I think this is a better, you know, I'm biased of course, but this is a better way to learn than you know, a bunch of AI stuff on the computer, you know.
00:25:56.799 --> 00:26:02.880
This is when it's tangible like this and you can make notes and go back to it, it's easy to transport.
00:26:03.039 --> 00:26:08.880
You know, I think you know, that interaction still reading a book is is for me the best way to learn.
00:26:09.279 --> 00:26:10.960
And Elon Musk has done that too.
00:26:11.039 --> 00:26:13.200
And he's not too shabby, he's a trillionaire.
00:26:13.759 --> 00:26:14.480
Yeah, yeah.
00:26:14.559 --> 00:26:17.680
Well, uh yeah, I there's never a time I'm not reading myself.
00:26:18.160 --> 00:26:21.519
What you think he's done, like that's right.
00:26:21.680 --> 00:26:24.079
That's yeah, but I I yeah, here's a plug.
00:26:24.240 --> 00:26:28.240
I just built just I was saying like building things and developing, it's amazing.
00:26:28.319 --> 00:26:29.359
You're you're changing the world.
00:26:29.440 --> 00:26:30.799
You really are, you're changing the world.
00:26:30.880 --> 00:26:32.559
So you can look at it that way, yeah.
00:26:32.880 --> 00:26:37.440
Being more informed is yeah, you're helping the built environment hopefully improve.
00:26:38.240 --> 00:26:39.599
Yeah, absolutely.
00:26:39.839 --> 00:26:40.640
Well, great.
00:26:40.799 --> 00:26:45.519
Um, is there any anything else we would like to to bring in uh here today, David?
00:26:45.599 --> 00:26:47.519
I think it's been very informative.
00:26:47.680 --> 00:26:50.000
Uh on a quick thing on development.
00:26:50.319 --> 00:26:51.119
I love it.
00:26:51.440 --> 00:26:53.359
Yeah, I would say go out and buy the book.
00:26:53.440 --> 00:26:57.599
It's available on Amazon, Barnes and Noble, uh, Target, everywhere.
00:26:57.759 --> 00:27:01.119
And uh yeah, it was shipped actually last week, so it should be on bookshelves.
00:27:01.200 --> 00:27:05.279
And uh if you happen to see me, I'm happy to send an autograph copy.
00:27:06.880 --> 00:27:07.440
Awesome.
00:27:07.680 --> 00:27:09.359
David, thanks so much for joining us today, sir.
00:27:09.440 --> 00:27:10.640
We appreciate you having on.
00:27:10.799 --> 00:27:11.359
Thanks so much.
00:27:11.759 --> 00:27:12.160
Everybody.