Building the Future of Marketing Leadership: Insights from Marketing Vanguard's Founding Members
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO ro…
Vineet Mehra, Chime CMO
“Everyone older than me was optimizing careers for comfort — I think we need to be uncomfortable. I think we need to push the boundaries.”
Vineet Mehra is CMO of Chime - the fastest-growing and most-loved consumer banking service in the U.S. - where he leverages data-driven and cultural marketing s…
How CMOs can maintain relevance, with Chime's Vineet Mehra
In December, Vineet Mehra formally added growth officer to his chief marketer remit. He's spent much time thinking about how CMOs can maintain relevance by adding a broader business focus to their role. He joins the Marketer's Brief podcast to discuss these thoughts and offer marketers advice, as t…
Vineet Mehra on Marketing in the Agentic Era and How to speak the Love Language of the CFO
In this episode of Frontier CMO, Vineet Mehra, Chief Growth Officer at Chime, joins Josh Spanier to unpack what it takes to lead marketing through the next platform shift. Drawing on a career that spans Procter & Gamble, Johnson & Johnson, and Silicon Valley, Vineet shares how CMOs must evolve from…
35: Marketing as entertainment, built to perform: Insights from Chime Chief Growth and Marketing Officer, Vineet Mehra
How can you create marketing that feels like entertainment and drives measurable growth?
Chime Chief Growth and Marketing Officer Vineet Mehra breaks down the product and marketing choices he sees fueling Chime's momentum, including being named Time magazine's No. 1 banking brand. He frames Chim…
How Insights Drive Disruption with Vineet Mehra
“Today is the worst AI we’ll ever have,” and that shift is rewriting what insights teams must deliver. In this episode, Vineet Mehra, Chief Growth & Marketing Officer, Chime, joins host Nick Graham, Founder, Vertemis, to discuss what the C-suite values most from insights: not reporting, but synthes…
The Golden Age: Vineet Mehra on AI Infrastructure, the Death of Agency Retainers, and What Great Marketing Will Look Like in a Year
Vineet Mehra calls this the golden age of marketing and he can back it up. As Chief Growth Officer at Chime, he's already running 70% of customer support through AI agents, replaced his agency retainer entirely, and moderated focus groups with synthetic AI. He and Christian get into what most marke…
Fintech Takes x Chime presents Banking on Primacy Ep 2: The Bifurcation of Rewards
Welcome to Banking on Primacy, a four-part podcast miniseries from Fintech Takes, sponsored by Chime.
The series orbits one question that has become the most contested in consumer finance: what does it take to earn (and hold) the most important relationship in someone's financial life?
In Epi…
The Marketing Trap That Kills Growth
In this episode of Brandformance, Pranav sits down with Vineet Mehra, Chief Growth Officer at Chime, to break down one of marketing’s biggest false choices: brand vs. performance.Vineet explains why the best modern marketers are no longer choosing between storytelling and direct response. Instead, …
How to build a disruptive brand and win over the CFO - Vineet Mehra, Chime
What happens when a CMO brings the discipline of P&G, private equity and fintech together?
Vineet Mehra, CMO of Chime, joins Jon to explain how the challenger bank has disrupted one of the most established industries in the world - and why modern marketing leaders need to become more fluent in the …
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