Stop, Hand Off, or Automate: The Framework Practice Owners Actually Need – A Special SNACK Episode, EP 278
Physicians work nearly 58 hours a week, but only 27 involve actual patient care. The rest? Administrative tasks that do not align with why they went into medicine. For practice owners, this burden is yours to own, often by accident. In this SNACK episode, Miranda Dorta and Tracy Cherpeski break dow…
Building a Private Practice You Actually Want: Psychiatry, Aesthetics & Longevity Featuring Dr. Daniela Rizzo, EP 280
Burned out after two decades in psychiatric hospitals, Dr. Daniela Rizzo faced a choice during COVID: keep going, or build something different. She chose to build. In this episode, Tracy Cherpeski talks with Daniela about leaving the hospital model to create a thriving private practice that runs on…
Nobody Wants to Be the Bad Guy: What No-Shows Really Cost Your Practice – A Special SNACK Episode, EP 281
Every independent practice has a cancellation policy. The question is whether it exists anywhere besides the new-patient paperwork. In this SNACK episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to talk about what no-shows really cost a practice, and why the gap between the policy …
Brand Before You Market: What Independent Practices Get Backward About Growth Featuring Ashley Gay, EP 282
What if your biggest marketing problem isn't actually a marketing problem? In this episode, Tracy Cherpeski sits down with Ashley Gay — founder of Digital Ash Agency and a fierce champion of the independent practitioner — to talk about why branding is the foundation every growth strategy has to be …
The Wheels Fall Off at Every Stage: Lessons From Scaling to 24 Practices Featuring Dr. Corey Malnikof, EP 283
What does it actually take to go from one struggling clinic to 24 locations? In this episode, Tracy Cherpeski talks with Corey Malnikof, founder of Palmer Care Group, about the real story behind scaling a multi-location healthcare practice — starting with the month he nearly lost everything before …
Is Your Practice Really HIPAA Compliant? A Real Talk – a Special SNACK Episode, EP 284
Ninety-eight percent of small practices believe they're HIPAA compliant. Far fewer actually are — and that gap tends to sit quietly until an audit, a complaint, or a breach forces it open.
In this SNACK episode, Miranda Dorta turns the mic on Tracy Cherpeski for an unscripted conversation about t…
Some People Own a Business. Some People Own a Job. Featuring Mike Milligan, EP 285
What's the most important financial document a practice owner will ever have? It's not a mutual fund, a will, or a trust — according to this episode's guest, it's a written financial plan. Tracy Cherpeski sits down with Mike Milligan, founder of One Oak Financial, a B Corp certified firm that works…
Don’t Wait, But Don’t Rush: A Year-End Order of Operations for Practice Owners, EP 286
Exhausted practice owners tend to wait for the holiday break to plan next year, or rush a purchase just to feel like they moved something. Both come from the same place, and both cost more than they seem to. In this solo episode, Tracy Cherpeski shares a year-end order of operations built on one id…
Time Off Isn't Time Off If Every Decision Still Runs Through You – A Special SNACK Episode, EP 287
Ask a practice owner when they last took two weeks off without checking in once, and you'll usually get a long pause. In this SNACK episode, Miranda Dorta puts Tracy Cherpeski in the interview seat to talk about what it takes to step away from your practice, with the holidays close enough to make i…
A Kiosk Won't Fix a Broken Process: What a Former Chef Knows About Practice Technology Featuring Aaron Westphal, EP 288
Will a patient check-in kiosk cost your practice the human touch, or give it back? In this episode, Tracy Cherpeski talks with Aaron Westphal, president of Kiosk Group, about self-service technology for independent healthcare practices.
Aaron started in professional kitchens, and he explains why …
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