# Tom Wentworth

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The AI CMO (Tom Wentworth, CMO @ incident.io)

Tom Wentworth (CMO @ incident.io) is replacing himself with an AI CMO. It's scary good. He came on my podcast to talk about how he's actually using AI in marketing, and: * Why he moved from 'big company CMO' to a scrappy team of 5. * How they're using AI to drive pipeline right now. * How to buil…

The B2B Buying Experience With AI: What Changes?

#304 | AI Buying Shift | This episode is from a recent Exit Five live session where I pulled together Lindsay O'Brien (Head of Marketing & Operations, Predictiv), Tom Wentworth (CMO, incident.io), and Aditya Vempaty (VP of Marketing, MoEngage) for a real talk on how AI is completely rewiring the B2…

(Live) Stop being precious, you can run a sale!

My annual gratitude sale is ON - you have until 1st December to check it out. If you missed my Soulful Sales Challenge you still have time… Check it out here… Thank you Jo Thomas 🌿, Amy I Beeson 🐝, Tom Wentworth, Georgina Dean, Liza Debevec, and many others for tuning into my live video to chat ab…

ENCORE EPISODE: Inside Tom Wentworth’s AI Stack: How to Automate the Stuff Marketers Hate

As we take a brief end-of-year pause for CyberMarketingCon and holiday chaos, we’re bringing back one of 2025’s most replayed and requested episodes. Consider this your chance to revisit the insights you loved or catch an episode you might’ve missed. Episode Summary: Tom Wentworth, CMO at Incident…

The Palsy Podcast - Episode 28 - Tom Wentworth

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Playwright Tom Wentworth joins Ciaran on episode 28 of the Palsy Podcast. Tom is a playwright and screenwriter. Tom has written for Pentabus and Jermyn Street Theatre, and is also the co-chair of the equality and diversity comity for the Writer's Guild of Great Britain. Tom talks to Ciaran about hi…

Have we found the most accessible festival in the country?

Festival season is upon us and the access offerings at some mainstream events could be about to get better after one of the big providers was served with a legal notice to improve it. We speak to festival fans, the BBC's Annabel Rackham and Attitude is Everything to get the lay of the land. Plus we…

The most AI-pilled CMO in tech shares his Claude setup

Tom Wentworth is the CMO at incident.io, and the most AI-pilled marketing leader I’ve talked to. Before incident.io, Tom was CMO at Recorded Future, RapidMiner, Acquia and Optimizely. You can call that quite a track record. In this episode, I have Tom show and explain how he runs marketing from ins…

Why Claude Code won't kill Clay w/ The Kiln’s Patrick Spychalski

Patrick Spychalski is the co-founder of The Kiln, a leading GTM engineering agency and one of only six Clay Elite Studios, their highest partnership tier. They recently got acquired by 2X. Before The Kiln, Patrick helped Clay stand up its early social, events and partnership motions, back when Clay…

The future of the CMO role w/ Zapier's CMO & Chief AI Transformation Officer

Dan Slagen is the CMO & Chief AI Transformation Officer (CAITO) at Zapier. He joined just over a year ago as SVP Marketing, and recently got promoted to own the company-wide AI transformation mandate. Before Zapier, he was CMO at Tomorrow.io, where he helped grow the company from $2M ARR to a $1B+ …

Dave Kellogg: Building a Senior Audience, Blogging, Executive Branding, LinkedIn & X

Dave Kellogg is a consultant, startup advisor, and founder of Kellblog.com. He built one of the most senior audiences I’ve ever seen, which is why I’ve been wanting to have him on the show for a loooong time (thanks for the intro Tom Wentworth). Before starting his consulting career in 2019, Dave s…