168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda
Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influenc…
54. Creating inclusive influencer marketing campaigns with Tinashe Chaponda
These days more brands are leaning into influencer marketing campaigns. The good news is that inclusion is starting to become a bigger part of the conversation in this area. However there are still a few challenges that exist that need to be tackled to do inclusive influencer marketing the right wa…
Mary Grace Scully: Unpacking UGC Marketing Trends & Technology's Creative Revolution
Tinashe Chaponda and Tonje Bakang welcome Mary Grace Scully, Director of Growth Marketing at the online shopping startup Locker onto the show to discuss UGC marketing. Mary Grace covers the past and present state of UGC, as well as how it can be leveraged by talent managers for partnerships with br…
Brooke Berry: Amplifying Talents’ Audiences and Business Growth on Snap
Join us on The Done Deal Show as hosts Tonje Bakang and Tinashe Chaponda chat with Snap's head of talent development, Brooke Berry. Brooke spills the tea on her rise from film student to talent management at CAA and now Snap. She dishes out savvy tips on boosting audiences and building a business o…
Travis Montaque: Growth through Diversity in Influencer Marketing
Tinashe Chaponda and Tonje Bakang interview Travis Montaque, the co-founder and CEO of Group Black and Crater, on The Done Deal Show podcast. Travis explains the reasons behind starting Group Black, which stemmed from the insight that only 0.5% of advertising dollars were going to black-owned media…
How to start your career in talent management
In this episode of the Done Deal Show, hosts Tinashe Chaponda and Tonje Bakang discuss the current state of the agency and tech worlds, including the impact of TikTok and AI. They also dive into the topic of taking the lead in talent management, offering advice for entry-level talent managers and t…
Deep Dive w/ Dr. John | EP 020- Alumni Series: Tinashe Chaponda
In this episode, Dr. John & Donte Hudson sit down with Tinashe Chaponda, 2013 graduate of Loy Norrix High School and 2018 graduate of Western Michigan University. Tinashe is now Founder & CEO of Sosani Studios, working as an Influencer Marketing Strategist. Tinashe talks with Dr. John about his fam…
81. Do this to increase customer acquisition for people from underrepresented and underserved communities
Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your effo…
WMU, KPS Grad creates an innovative scholrship program
Tinashe Chaponda, native of Zimbabwe, WMU and KPS graduate, recently names to Forbes "30 under 30" list, visited with us as he launches an innovative scholarship program to help provide some of the same opportunities he had to help him.
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Tinashe Chaponda (Sosani) - Stop Making the Creator the Hero: A Talent Agency Founder's Hype Check
Follower count isn't dead. Brands are just using their biggest names wrong.
Everyone in the creator economy has decided mega-influencers and celebrities are washed up — that follower count doesn't matter anymore. Tinashe Chaponda, founder of Sosani, says that's exactly backwards. In this episode, h…
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