# Susan Wintersteen

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1135: Hannah Goldberg: How to Attract Dream Clients Before You Have an Interior Design Portfolio

Today With Hannah Goldberg Today on A Well Designed Business, Hannah Goldberg of Hannah Charlotte Interiors shares how she built what she calls a "no-niche niche," working across multiple design styles while maintaining crystal-clear boundaries around her ideal client and design ethos. Hannah bre…

1140: Overheard: How to Build a Steady Referral Pipeline with Darci Hether, Rebecca Robinson, and Lacey Michalek

Today With Darci Hether, Rebecca Robinson, and Lacey Michalek Today on A Well-Designed Business, three seasoned designers share how they transformed their referral marketing by working with expert Stacey Brown Randall. Rebecca Robinson went from 18 to 40 referrals per year, Lacey Michalek turned a…

1146: Cyrus Loloi: A Modern Take on Trade Furnishings for Interior Designers

Today With Cyrus Loloi: Welcome to a Well-Designed Business. You likely know the Loloi name—they are a powerhouse in our industry. But on today’s sponsored show, I am excited to chat with Cyrus Loloi about the sister brand, Joon Loloi.  Joon Loloi maintains many of Loloi’s values (including a com…

1148: In Good Company: CEO Conversations with Kate O’Hara: A Framework for Understanding Luxury Interior Design Clients

Today With Kate O’Hara: Have you ever had that experience where you’re working with a client on something and they just seem to resist what you’re saying…and you ask yourself, “Why won’t they just let me do what they’re paying me to do?” Maybe you have a difficult client. But more likely, the pro…

1165: Megan Dahle: A Four-Part Framework for Making Sense of Your Business Numbers

Today With Megan Dahle: If your books are clean but your decisions still feel heavy, this episode is for you. My guest today, Megan Dahle, is a fractional CFO for creative business owners, and she has a unique way of helping entrepreneurs understand what their numbers are actually telling them wi…

1168: Christa O'Leary: How Psychology Transforms Client Communication and Satisfaction

Today With Christa O’Leary: Today with Christa O'Leary, we explore how her background in psychology and marriage and family therapy completely transformed the way she approaches design. Christa shows us that great design isn't just about aesthetics, it's about creating environments that support we…

1173: Bri Ussery: The Relationship Between Order and Meaning

Today With Bri Ussery: Today with Bri Ussery, we’re talking about a topic most of us think we’ve mastered but probably haven’t: communication as operational infrastructure. Bri, a strategist and fractional COO for interior design firms, explains why even the most well-built systems fall apart with…

1174: Joann Kandrac & Kelly Kole: How to Build a Business Partnership That Lasts

Today With Kandrac & Kole: What does it actually take to stay in business with someone for more than two decades? In this episode, Joann Kandrac and Kelly Kole of Kandrac & Kole Interior Design share what has sustained their 21-year business partnership. And no, it’s not just friendship. We talk…

1177: Aga Artka and Jenny Rebholz: Define Your Personal Brand for Long-Term Career Stability

Today With Aga Artka and Jenny Rebholz: When you hear the phrase "personal brand," do you immediately think of your color palette and your website layout? What if we are getting so caught up in the visual pieces that we are forgetting what a brand really is, and why it has to reflect who we are as…

1213: Overheard: Being a Great Interior Designer Won't Make You a Great CEO

Today with Kathleen Reynolds & Lauren Vallario: Being a great interior designer and being a great CEO are not the same skill set, and Kathleen Reynolds and Lauren Vallario both learned that the hard way. Kathleen has run Kathleen Reynolds Interiors in Greenville, South Carolina for eighteen years.…