Melina Palmer on The Truth About Pricing
What determines the price of an item or service? How can we price things so that people want to buy them but also so that we feel it’s fair? Whether (like me) you’re in business and have to sell, or you’re negotiating a salary or looking to buy or sell a house or a car, pricing matters.My guest on …
Unseen Influence: How Blindsight Uncovers the Hidden Drivers of Consumer Decisions
In Episode #77 of the Better Business Owners podcast, Jack Fortenbery explores the fascinating insights from Blindsight by Matt Johnson and Prince Ghuman. Discover how subconscious processes like cognitive ease and implicit bias shape customer decisions, and how you can craft marketing strategies …
444. Bridging the Intention-Action Gap: Behavioral Insights with Dr. Sudy Majd
In this episode of The Brainy Business podcast, Melina Palmer revisits a compelling conversation with Dr. Sudy Majd, a leader and behavioral scientist with a rich background in e-commerce purchasing behaviors. Originally aired in early April 2020, this episode delves into Sudy's work at Candid, a c…
456. Moonshot Strategies: Business Insights from NASA's Space Race
In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful discussion on the lessons every business can learn from NASA. Originally aired in the summer of 2019 to commemorate the 50th anniversary of the moon landing, this episode explores the remarkable success of NASA's m…
Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson
You've definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing …
311. Nobody's Fool with Daniel Simons and Christopher Chabris
Deception is everywhere. Fake psychics, dodgy investment deals, cults, and pesky scam calls can be hard to detect, even for the smartest or most vigilant individuals. This poses the question of what makes us vulnerable and what precautions we can take?
Joining us for this episode are two exceptio…
284. Things We Love with Aaron Ahuvia
We often form deep emotional relationships with things that are important to us, from cherished items to hobbies and more materialistic possessions. But why do we become so emotionally attached to the things that we love and how does this affect our lives?
Here to delve deeper into the topic and t…
#180 - Prince Ghuman & Matt Johnson - How Marketing Reshapes Our Brains
Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer.
Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways.
Expect to learn why our brains don't exper…
How Marketing Reshapes Our Brains - Prince Ghuman & Matt Johnson - #180
Matt Johnson PhD is a Neuroscientist and Prince Ghuman is a Neuro-Marketer. Combining the insights of Neuroscience & Consumer Psychology can help us to understand our own behaviour and how marketing affects us in unique and sometimes counterintuitive ways. Expect to learn why our brains don't exp…
팟캐스트 검색 엔진
당사 웹사이트를 사용하여3,820,663팟캐스트 및195,265,732에피소드를 사람, 장소 또는 주제별로 검색할 수 있습니다.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
