Episode 285: How to Work With Meta's AI: Paid Ads Strategies That Are Working Now
Episode Description The Meta ads landscape has changed, and trying to control every variable may now be doing more harm than good.
In this episode, Smart Marketer CEO Molly Pittman sits down with Smart Marketer Agency Senior Paid Performance Specialist Maryanne White, who manages some of the agenc…
Episode 286: How to Build a Scalable UGC System: Creative Operations with Melvin Cotton III
Episode Description Finding great creators is only half the battle. The real advantage comes from building a creative system that consistently turns creator content into high-performing ads.
In this episode, Smart Marketer CEO Molly Pittman sits down with Smart Marketer's Creative Operations Manag…
Episode 287: More Meaningful Ads at Scale: Building Thumbstop with AI
Episode Description AI can help marketers create more ads faster, but volume means nothing if the creative lacks strategy.
In this episode, Smart Marketer CEO Molly Pittman sits down with Smart Marketer Agency CEO Pep Hufen for a behind-the-scenes look at Thumbstop, the AI creative tool built to h…
Episode 288: The Case for Doing Hard Things
Episode 288: The Case for Doing Hard Things Episode Description What happens when you remove social media from your phone for two weeks? And what can deliberately choosing the harder path teach you about what you're capable of?
In this episode, we're giving you an inside peek at a real Smart Marke…
Episode 289: Scaling Meta Ads: Campaign Structure, Creative Testing & Attribution
Episode Description What actually matters when you're trying to scale a Meta ad account today, and what are media buyers still overcomplicating?
In this behind-the-scenes episode, Smart Marketer CEO Molly Pittman shares a real strategy call with the Cuddle Clones team and Marianne White from Smart…
Episode 292: Why Effort Makes Marketing More Valuable
Episode Description Why do some marketing experiences stick with us while others disappear almost immediately?
In this episode, Molly Pittman sits down with Phill Agnew, host of Nudge, to explore the psychology behind how people judge value, remember experiences, and respond to marketing.
Phill b…
Episode 293: Why AI Is Becoming the Operating System for Ecommerce
Episode Description AI is moving beyond writing copy, generating images, and helping marketers complete isolated tasks. The bigger shift is what happens when AI becomes part of the operating system of the business itself.
In this episode, Molly Pittman sits down with Devyn Merklin to talk about th…
Episode 295: What Does Work-Life Balance Actually Mean?
Episode Description What does work-life balance actually look like when you're building businesses, leading teams, and trying to make room for the rest of your life?
For this episode, we went back into the Smart Marketer archives and pulled three conversations from Balanced Being, a course Molly P…
Molly Pittman's AI Agents Run A $100K/mo Ecom Brand
Molly Pittman launched a pet supplement brand at the end of June, crossed $100K in sales, and runs it with just one or two humans and a team of AI agents for ecommerce. Her "aha" moment came when an agentic AI system built an entire week-long promotion (emails, landing page, design, and Meta ads) l…
Episode 296: Email Automation: The Flows That Do the Heavy Lifting
Episode Description Automated email flows are easy to set up and easy to forget. That's exactly why they deserve a regular check-in.
For this episode, we're pulling a conversation from Smart Ecommerce, a Smart Marketer course featuring Molly Pittman, John Grimshaw, and Laura Palladino. They break …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
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