The Influencer With 300K Followers Who Doesn't Exist (And What That Means For Your Brand)
Mike opens with three influencers who feel completely real: a fitness creator, a wellness monk, and a grieving pet owner. None of them exist. From there, this episode digs into the AI avatar economy, the trust data behind why audiences are turning on synthetic content, and the counterexample of 66°…
Meta Used Your Face Without Permission. A Brand With 600 Euros Did the Opposite
In July 2026, Meta launched an AI tool that let anyone generate images using your face and photos without asking, and the backlash canceled it in three days. Mike Brevik breaks down what that reversal proves about the power audiences hold in 2026, and contrasts it with The Nude Project, a Spanish c…
200 Episodes In: The Money Lessons, Growth, and What Comes Next (With Mike Brevik
Wade Borth marks the 200th episode of the podcast by bringing on Mike Brevik of Cyberdogz Marketing, the guest who first pushed him to hit record. Together they look back at what actually changed since episode one and look ahead to the next 100 episodes, where liquidity, preparedness, and adapting …
The Nostalgia Economy:What's Happening in Your Brain and Why Brands are Exploiting it
Mike Brevik goes solo to unpack why songs like Dreams, Careless Whisper, and Bye Bye Bye keep hijacking the internet decades after release. He walks through the neuroscience of why a familiar song bypasses your skepticism filter, then shows how Ocean Spray and Heinz turned that same reaction into r…
WHY APOLOGIZING MADE IT WORSE: THE BUD LIGHT VS. ABERCROMBIE LESSON NOBODY IS TEACHING
Two of America's most recognized brands got publicly hated within months of each other in 2023. Bud Light apologized, pulled back, and lost its 22-year run as the top-selling beer in the country. Abercrombie and Fitch, once ranked the most hated retail brand in America, said almost nothing and spen…
How to Build a Brand That Actually Lasts (Ep. 286)
Struggling with marketing that never seems to pay off? In Ep. 286 of the Without the Bank podcast, host Mary Jo Irmen sits down with her longtime marketing partner Mike Brevik of Cyberdogz Marketing to break down what actually grows a business.
From naming and logos to websites, AI, and content, M…
Instagram Knew It Was Harming People and Kept the Algorithm Running
Instagram's own internal research showed its algorithm was damaging teenage girls, and Meta kept it running because the engagement was worth the ad revenue. In this Brand Retro episode, Mike Brevik breaks down what more than 40 state lawsuits against Meta and a quiet YouTube view-count rewrite reve…
IS AI TRYING TO HURT US, OR ARE WE JUST LOSING OUR HUMAN JUDGMENT?
A 27-year-old AI researcher walked away from OpenAI and Anthropic warning that the people building AI genuinely believe it could end us within a decade. Mike Brevik takes that warning into the marketing world, breaking down real brand disasters, from Starbucks Korea to MAC Cosmetics, that all trace…
MILLIONAIRES DO NOT COMPETE ON PRICE: HERE IS THE SYSTEM THEY USE INSTEAD
Tesla, Gary Vaynerchuk, and Kylian Mbappé all figured out the same thing: the most valuable thing a business owns is the reputation of the person behind it. Mike Brevik draws on 30 years of building brands like Nike, Jordan, and Harley-Davidson to lay out a six-step system for turning your personal…
THE BRANDS BEATING YOU ARE NOT SPENDING MORE. THEY ARE JUST DOING THIS.
Generic marketing is getting filtered out by bot traffic, by audiences who've seen every hook, and now by AI inside the inbox. Mike Brevik draws on 30 years of building brands like Nike, Jordan, Under Armour, and Harley-Davidson to share six practical moves for breaking through with personalization…
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