Are There Too Many Managers?
Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster?
In this episode, we’re joined by Ron Hetrick, Principal Economist at Lightcast and one of the mo…
Acquisitions Without Chaos | Wendy Murphy
Wendy Murphy, CEO of second‑generation Timber Tech Truss (started by her parents in 1980), shares what growth really looks like when you go from family-run to private equity-backed, and then acquire two businesses in 18 months.
She shares why Timber Tech sold to align on a new direction, how the b…
The $3M Wall | Dave Marciniak
Laid off in the middle of the 2008 crash with a day’s notice and no savings cushion, Dave Marciniak did the one thing he could not afford to do: he started again.
That decision led him into landscaping, where he built a reputation for unusual work, the kind of projects that don’t just fill a garde…
Your Brand Isn't Confusing. You Are. | Emily McGregor & Rachel Lee
Your website gives off a feeling. Your brand has a story. But are they actually saying the same thing?
In this Art of Positioning episode, we go at it from three angles: visuals, words, and strategy, with UX designer Rachel Lee and verbal identity specialist Emily McGregor.
Real client stories, r…
The Growth Move Tearing Your Business Apart | Amanda Green & John Hanrahan
Most businesses don't fall apart from bad decisions.
They fall apart from good ones made too soon.
A second brand. A new offer. Another location. It all looks like momentum until the original thing starts cracking with confused customers, divided staff, and a message that doesn't know what it's s…
ChatGPT vs Claude: Which AI is Winning the PR War?
OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT …
Good at Everything, Priced Like It | Christine Slocumb
Christine Slocumb can do just about anything for anyone. Which is how she ended up spending five years at the same revenue, the same margin, and everyone telling her the agency looked great.
She'd built Clarity Quest into one of the top healthcare marketing agencies in the US, and every client on t…
Your Customers Grew Up. Did Your Brand? | Michael König & Owi (Mateusz Owsiany)
Your business has been around long enough to earn trust.
But the audience that got you here is changing. And the next one may not care about the things that made you successful in the first place.
So what do you do? Keep playing it safe until relevance quietly erodes? Or panic, rip up the brand, an…
Can UPS Still Deliver?
UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the…
Burn It All
Not the business. The bullshit around it.
This is the final episode of The Art of Positioning.
And no, this is not a neat little farewell episode where everyone pretends they had the plan all along.
Beatrice sits down with Elijah Drown, the person who helped turn a random conversation into this pod…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
