063: Exploring the benefits of AAM with Lauren Clemmer
The Association for Accounting Marketing has been around since 1989 when accounting firms could start advertising for their services. Tune in to this episode when host Hugh Duffy talks with outgoing AAM executive director Lauren Clemmer about how the 800-plus member organization got its start and w…
2019 Accounting Marketing Budget Study
Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professi…
2017 Trends in CPA Firm Growth
Lauren Clemmer, Executive Director for the Association for Accounting Marketing is interviewed by Alice Grey Harrison, Director of Corporate Communications at Dixon Hughes Goodman LLP.
Lauren Clemmer: Confidence, Collaboration, and the Future of Accounting Marketing | Capstone Conversations
Firms that embrace marketing as a strategic priority unlock opportunities for growth and differentiation.Capstone ConversationsBy Jean CaragherFor CPA TrendlinesThe world of accounting marketing is one of transformation, resilience, and adaptability. Few individuals embody these qualities as profou…
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