The Ad Strength and Some Levity Edition
Google introduced its new Ad Strength Best Practices Guide which got hosts Kristine Schachinger and Jim Hedger to pine for the days when the SEO world used cool names like "Ad Strength" to describe stuff. Google has again been declared a monopoly by yet another US court while, just to keep up, a UK…
The AI Affected Circus Effect Edition
SMX Advanced is back. The show is happening live, for the first time in public since the pandemic, in Boston this week. Hosts Jim Hedger and Kristine Schachinger recall the traveling circus atmosphere of the early conference circuit. Meanwhile Google is trying to reduce redundant Googlers in the Se…
The Recognizing the Great Decoupling Edition
Hosts Jim Hedger and Kristine Schachinger talk about the decouplings happening in the SEO industry and in tech in general. A major topic is the decoupling of click activity vs. impressions seen in Google Search Console as AI Overviews are rapidly creating a zero click search environment for researc…
The Core Update Cometh Back Edition
We have a special guest this week and a half hour long interview with San Diego based SEO, Nick Musica in which we get to geek out on the sweeping changes in search and how they affect Technical SEO. Also, Google finally released a post AI Mode Core Update earlier this week. Hosts Jim Hedger and Kr…
Core Updates Are 90% Technical (Not Content) - Kristine Schachinger's Forensic SEO Deep Dive
Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php
Are Google's core updates really 90% technical and not content-driven? In this podcast, Kristine Schachinger breaks down everything you need to know about forensic SEO, technical architecture, and how …
The Webcology 2025 WTF Just Happened Year End Revue
Five high profile OG Search Engine Optimization experts talk about the year that was and the year that may well be in our annual Year End Revue. Carolyn Shelby - Principle SEO at Yoast, Ryan Jones - Senior Vice President of SEO at Razorfish and the creator of SERPrecon.com, and
Topher Kohen - Lege…
The Agents are Amassing Edition
The adoption rate of Agentic AIs appears staggering. Making, deploying, and managing AI driven agents is easier than ever. This, of course, introduces a myriad of security concerns, many of which will become apparent faster than we think. Hosts Kristine Schachinger and Jim Hedger talk about securit…
The Day the Butler Didn't Do IT Anymore Edition
It was a busier than normal news week. Here's what we covered:
- Ask Jeeves is officially dead. IAC formally killed the OG search engine earlier this week.
- There's been a spike in Google Business profile suspensions.
- GSC fixed the 50 week impression data logging issue.
- A Hard Drive shortag…
Kristine Schachinger: How to Recover Your Site After a Google Algorithm Hit
Most SEO audits are just spreadsheets generated by a button click. Kristine Schachinger, Founder of Sites Without Walls, has spent her career doing the opposite, going deep into the forensic side of SEO to find what others miss and recover what others write off.
In this episode, Kristine breaks do…
Google Can Detect Your AI Content. Here's What Happens Next.
E1153: Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a meaningful part of Google's search and training systems.
Google's John Mueller recently liked a LinkedIn post arguing that Google m…
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