The Shift Podcast on Digital Key Account Management: Sherrod Patching, VP CSM at Gitlab
Maximizing Customer Retention with Key Account ManagementLooking for valuable insights into growing your existing customer base?The Shift Podcast has got you covered!In episode #9 of The Shift Podcast Dr. Karthik Nagendra speaks to Sherrod Patching, VP CSM at Gitlab to delve into customer retention…
The Shift Podcast on Digital Key Account Management: Tejas Arur, Business Communication and Customer Engagement Strategist at Axtria Inc.
Have you wondered how to engage specific high-value accounts effectively?In episode 10 of the Shift podcast, Dr. Karthik Nagendra, CMO at Demand Farm, interviews Tejas Arur, Business Communication & Customer Engagement Strategist at Axtria Inc., about the key principles and strategies behind accoun…
How to Develop a Winning Digital-First Sales Strategy
In episode 11 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Julie Lentz, Head of Retail Industry Media Sales for Google.Learn how organizations can develop a digital-first approach to sales that not only engages customers but also fuels revenue growth. In this podcast, y…
Building a Dynamic and Data-Driven Digital-First Sales Mindset
In episode 12 of the Shift podcast, join Dr. Karthik Nagendra, CMO at DemandFarm, and Peter Hanford, Group Director of Digital Growth at Ebiquity Plc, as they explore how organizations can thrive in today's ever-changing business landscape by embracing digital transformation for sales success.Disco…
Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra
You need top talent to start a thought leadership function in your organization. But what if that talent already exists in your org? Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, …
S32E21 - Panel Discussion- From Great Attrition to Great Attraction
In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) shares his recent panel discussion, entitled, "Panel Discussion- From Great Attrition to Great Attraction." See the video here: https://youtu.be/6ox3kPG2lVE.
We’re in the middle of a period that m…
The Art and Science of Account-Based Marketing
Marketing to everybody is like marketing to nobody. The first step in ABM is identifying your ideal customer profile.” – Ankit Sharma.In episode 13 of the Shift podcast, Dr. Karthik Nagendra, CMO at DemandFarm, interviews Ankit Sharma, VP Marketing at Netcore Cloud. Join us as we delve into the dyn…
Dr. Karthik Nagendra | The power of B2B thoughtleadership | CMO Convo
Thoughtleadership is a term that gets thrown around a lot, in many different circumstances.
So, let's drill into a specific function and form: applications of thoughtleadership in B2B marketing strategies.
Fractional CMO, Dr. Karthik Nagendra knows all about its power and applications, which is wh…
S32E21 - Panel Discussion- From Great Attrition to Great Attraction
In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) shares his recent panel discussion, entitled, "Panel Discussion- From Great Attrition to Great Attraction." See the video here: https://youtu.be/6ox3kPG2lVE.
We’re in the middle of a period that m…
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